Rodney Epps grew up working hard on a farm in Florida and later served in the U.S. Army. He has worked in automotive sales and as a general manager. Epps is now studying digital marketing at Full Sail University to help automotive dealerships improve their digital marketing. His goals are to first get a job in digital marketing and eventually start his own consulting business to help dealerships generate online leads.

1. PERSONAL BRAND EXPLORATION
Rodney Epps
Project & Portfolio I: Week 3
December 15, 2019

2. No stranger to hard work, Rodney Epps Sr. grew up a
country boy in central Florida in a small town called
Ocala, where he worked in the fields with his grandfather
and parents. Which shape his work ethics and his desires
and dreams to own his own business. He enlisted in U.S.
Army to gain some life experiences, seek knowledge and
to travel abroad. After completing his tour, he got a job as
a sales consultant at a local automobile dealership where
he work his way to the level of General Manager.
Rodney enrolled in Digital Marketing program at Full
Sail University where he’s focused on developing digital
marketing skills to help automotive dealerships,
internet marketing departments make the shift to digital
marketing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research Analysts and
Marketing Specialists
• Search Marketing Strategist
• Internet Marketing Consultant
Sage Archetype:
Analyzing the best marketing funnels
that will create leads and sales,
without creating a loss within the
marketing department. Using real
facts and research to focus on the
idea market.
Digital Marketing for Automotive Dealerships Internet Marketing Department

4. • DEMOGRAPHICS: 60% males,
28 - 45 years old, Predominately
White, Married, College Educated,
Located in greater St. Louis.
• PSYCHOGRAPHICS: Enjoys
traveling, hiking, swimming, and
spending time with family and
friends.
• IDEALAUDIENCE MEMBERS:
Brandon Rea, Social Media Manager,
Liz Kelly, Marketing Design E-
Commerce (Suntrup Automotive)
Presidents & General Managers at Automotive Groups
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at CarMax.
‣ Connect with, and send a follow up promotional email to CarMax
management on LinkedIn by December 31, 2019.
‣ Work as an intern for a corporate dealership, May 15, 2020.
‣ Create a marketing campaign & funnel that creates the company’s
own lead-generation department.
Mid Term: (2025)
• Work for CarMax in their marketing department.
‣ Help create program for in-house internet manager, (May 30, 2025)
‣ Generate 80% of leads from in-house internet marketing team,
(December 2025).
Long Term: (2035)
• Create a Digital Marketing Consulting company that consults with
automotive dealerships in order to help them grow their own internet
marketing department.
• Save a total of $100,000, secure 10 clients paying $1500/month by May
2035.
• Secure office space (November 30, 2035).
• Hire a full-time virtual assistant (January 15,2035).

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
PPC
Problem Solving
Public Speaking
SOFTHARD
BrightEdge Software
WordPress
Oral Expressions
Fluency of Ideas
SOFTHARD
Social media marketing

7. I help the automotive dealerships’ internet
marketing department increase their leads
and sales by giving them hardcore facts and
data to lead them to their ideal customers.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years U.S. Army (military service)
• 6 years, Automotive Sales Consultant
• 2 years, Internet Manager
• 2 years, Sales Trainer/Manager
• 5 years, General Manager
Education:
• Certified Professional SEO Consultant, American
Marketing Institute
• Certified Content Marketing Specialist, Digital
Marketer Certification
• Certified Search Marketing Specialist, Digital Marketer
Certification
• Certified Customer Value Optimization Specialist,
Digital Marketer Certification
• Computer Science, Associate of Science, Tampa
Technical Institute
• Digital Marketing, Bachelor of Science, Full Sail
University (2021)

9. COMPETITION
Quinton Daniels
Industry Experience:
• 9 months, Online Marketing Consultant
for HomeAdvisor
Education:
• Marketing, Minor: Entrepreneur, B.A. Trine University
• Audio Production, Full Sail University 2016-2017
• Telecommunications/Journalism, Ball State University
2014-2014
Leadership Experience:
• Team Leader among peers, consistently demonstrating
leadership roles in numerous team-oriented atmosphere
Skills and Proficiencies:
• Sales, 2 endorsements
• Management, 2 endorsements
• Leadership, 2 endorsements
Rodney Epps
Overall Online Presence:
• Less than 200 connections, banner image not yet customized,
amateur headshot, lack of details on profile, no articles
published, inactive on social media, very limited contact
information, URL not yet customized
• Grade: Average, 60 out of 100
Industry Experience:
• 4 years, 11 months, Digital Marketing
Consultant (free lancer)
Education:
• Computer Technician, A.S., Tampa Technical Institute
• Digital Marketing, B.S., Full Sail University (currently
enrolled)
Leadership Experience:
• U.S. Army Platoon Leader
• Pathfinder Team Leader
Skills and Proficiencies:
• Coaching, 1 endorsement
• Marketing Strategist, 1 endorsement
• Digital Marketing, 1 endorsement
• Video Production, 1 endorsement
• Email Marketing, 1 endorsement
• Social Media Marketing, 1 endorsement
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, lack of details on profile, no articles published,
inactive on social medial, sufficient contact information,
URL customized
• Grade: Average, 70 out of 100

10. COMPETITION
Sarah Lane
Industry Experience:
• 17 years, CarMax (marketing dept.)
Education:
• Music/Journalism, B.A., University of North Carolina at
Chapel Hill, 1997-2001
• MBA, The Fuqua School of Business (Duke University)
Noteworthy Experience:
• Vice President, Marketing Strategy, 2 years, 8 months
• Asst. Vice President, Marketing Strategy, 2 years, 5 months
• Asst.Vice President, Consumer Insight and Analytics, 2 years, 11
months
Skills and Proficiencies:
• Strategy, 24 endorsements
• Marketing Strategy, 20 endorsements
• Leadership, 12 endorsements
• Competitive Analysis, 8 endorsements
Rodney Epps
Overall Online Presence:
• 500+ connections, banner image not yet customized, semi-
professional headshot, details on profile is sufficient, no articles
published, inactive on social medial, very limited contact
information, URL not yet customized
• Grade: Good, 80 out of 100
Industry Experience:
• 4 years, 11 months, Digital Marketing
Consultant (lancer)
Education:
• Computer Technician, A.S., Tampa Technical Institute
• Digital Marketing, B.S., Full Sail University (currently
enrolled)
Leadership Experience:
• U.S. Army Platoon Leader
• Pathfinder Team Leader
Skills and Proficiencies:
• Coaching, 1 endorsement
• Marketing Strategist, 1 endorsement
• Digital Marketing, 1 endorsement
• Video Production, 1 endorsement
• Email Marketing, 1 endorsement
• Social Media Marketing, 1 endorsement
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, lack of details on profile, no articles published,
inactive on social medial, sufficient contact information,
URL customized
• Grade: Average, 70 out of 100

11. BRAND POSITION
Committed to bring insight and knowledge to
the masses.
RODNEY “EGGHEAD” EPPS
Rodney earned the nickname
“Egghead” after he lost out on a
1.2 million dollar business deal,
where he then committed himself
to becoming a student and relying
only on the facts

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Traffic & Conversion Summit, March 31-April 2, 2020, San
Diego, CA
‣ AMA Digital Marketing Bootcamp, June 11-12, 2020, San
Diego, CA
‣ MMA Mobile Marketing Association, June 9, 2020, New
York City, NY
Digital Marketing
• Primary Content: est. podcast called “The Egghead Digital
Marketing Show”, 20-minute segments sharing tips, ideas and
hacks for generating leads online. 1 segment per week, hosted
and syndicated through Soundcloud
• Primary Tools: FB Li ads on LinkedIn, podcast through banner,
promoting host live and evergreen webinars through zoom and
publish monthly articles.
• Website: Full Sail digital portfolio site to showcase school work;
use infographic to share ideal marketing funnels.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level digital marketing with 5 years of
experience within the automotive marketing industry
Formal Education
• Complete Digital Marketing, B.S. by graduation date in 2021
Technical Skills
• Set up demo account with BrightEdge software, December
2019
• Master Wordpress through lynda.com, March 2020
• Maser Macbook Pro, December 2019
Soft Skills
• Improve on business writing skills, lynda.com, June 2021
• Improve on typing skills, lynda.com, July 2021

14. Rodney Epps
You know how the Automotive dealership need help getting
leads, well I help generate unlimited leads, by doing the research needed
to produce quality leads.
“

15. REFERENCES
CarMax. (n.d.). Retail [LinkedIn page]. Retrieved December 15, 2019, from
https://www.linkedin.com/company/carmax/.
Collins, J. (2018, April 13). black convertible coupe parked near high-rise building. Retrieved
December 16, 2019, from https://unsplash.com/photos/lrmo2hlFYE4.
Cook, C. (2019, January 8). smiling woman standing on hallwayu. Retrieved December 15,
2019, from https://unsplash.com/photos/Q1T4XGEXIgw.
Daniels, Q. (n.d.) Marketing Consultant [LinkedIn page]. Retrieved December 15, 2019, from
https://www.linkedin.com/in/quinton-daniels-422a85107/.
Epps, R. (n.d.). Done for You Lead Generation [LinkedIn page]. Retrieved December 15, 2019,
from https://www.linkedin.com/in/rodneyepps/.
Koloda, V. (2018, April 6). group of fresh graduates students throwing their academic hat in the
air. Retrieved December 15, 2019, from https://unsplash.com/photos/8CqDvPuo_kI.
Lane, S. (n.d.). Done for You Lead Generation [LinkedIn page]. Retrieved December 15, 2019,
from https://www.linkedin.com/in/sarah-lane-9034832/.
Nik. (2018, March 3). Man sitting on blue bean bag using laptop. Retrieved December 15, 2019,
from https://unsplash.com/photos/73_kRzs9sqo.
Onetonline. (2019, December 12). 15-1199.10 - Search Marketing Strategists. Retrieved
December 16, 2019, from https://www.onetonline.org/link/summary/15-1199.10.
Onetonline. (2019b, December 12). 15-1199.10 - Search Marketing Strategists. Retrieved
December 16, 2019, from https://www.onetonline.org/link/summary/13-1161.00
Onetonline. (2019c, December 12). 15-1199.10 - Search Marketing Strategists. Retrieved
December 16, 2019, from https://www.onetonline.org/link/summary/11-2021.00.
SculptureWalk Sioux Falls. (n.d.). Google Afbeeldingen resultaat voor
https://sculpturewalksiouxfalls.com/files/cache/239f51b07bd08f07c881a43422adfcde_f324.jpg.
Retrieved December 15, 2019, from
https://www.google.com/imgres?imgurl=https://sculpturewalksiouxfalls.com/files/cache/239f
51b07bd08f07c881a43422adfcde_f324.jpg&imgrefurl=https://sculpturewalksiouxfalls.com/s
culptures/2014/egghead/&docid=R_QYtOMRJMCZkM&tbnid=5fYdry7bSEmfyM:&vet=1
&w=398&h=600&source=sh/x/im.