Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
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Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.
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So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
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You’ll learn:
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- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
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Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected.
Are you taking advantage of these changes to keep your clients’ SEO game strong?
Find out how as we discuss five AI Changes Agencies And Brands need to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers.
You’ll learn:
- What agencies can do to become better partners to their multi-location clients.
- How agencies can help ensure their clients show up on page one of SERPs.
- How to communicate these updates to clients to streamline and maximize their online reputation.
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In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance shake up their work structure and boost productivity.
And the recent rise of AI technology has raised even more concerns on how to manage company tasks effectively.
So how do you navigate these unique challenges and increase workflow efficiency, without sacrificing employee well-being?
How can you improve work-life balance for your team, while driving performance and results?
Perhaps it’s time to embrace a new approach: The Four-Day Workweek (4DWW).
Watch our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success.
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Measuring content performance is the compass that guides successful digital marketing endeavors.
It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.
To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.
Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked.
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- How to match your key demographics & personas with your tone.
You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content.
If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
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- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
5 Google Algorithm & AI Changes Agencies And Brands Need To Know
Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected.
Are you taking advantage of these changes to keep your clients’ SEO game strong?
Find out how as we discuss five Google Algorithm & AI Changes your agency needs to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers.
You’ll learn:
- What agencies can do to become better partners to their multi-location clients.
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- How to communicate these updates to clients to streamline and maximize their online reputation.
With Morrissey Balsamides and Cynthia Sener of Chatmeter, we’ll dive into the positive effect of AI on multi-location reputation management – where it stands today, and where it may go in the future.
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The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.
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You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.
Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!
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Are you taking advantage of these changes to keep your clients’ SEO game strong?
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Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social Platforms
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword research
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SMM Cheap - No. 1 SMM panel in the world
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
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Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
- 3. How Did We Get Here?
- 8. Align on metrics - Cost per opportunity - Closed/Won Revenue - New customers - Account activity
- 9. Align on data CRM (e.g. Salesforce) MAP (e.g. HubSpot) CDP (e.g. Segment) Analytics (e.g. Google Analytics)
- 17. Put the marketing org down on paper
- 21. Ask the right questions See Handout Interconnectedness Questions: ● Brand <> Digital Infrastructure ● Digital Infrastructure <> Pipeline Generation ● Pipeline Generation <> Brand
- 23. Summary