Self Brand Exploitation

1. PERSONAL BRAND EXPLORATION
Alex Pate
Project & Portfolio I: Week 3
October 20, 2019

2. The middle child of five, Alex grew up in a small
town in Georgia. He has overcome economic and
mental hinderances through determination and sheer
willpower. Alex has decided to continue his
intellectual journey at Full Sail University. He hopes
to create a marketing company for local sport
organizations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Specialist
• Search Marketing Strategist
• Social Media Manager
Hero Archetype -Embraces challenges
and tackles conflict head on.
Determined to achieve success or
desired goal.
Digital Marketing for sporting companies

4. • DEMOGRAPHICS: evenly split
gender sector, 25- 45 age range,
Predominately White, College
Educated, Located in south of US.
• PSYCHOGRAPHICS: Enjoys
creativity, sports, interest in
entertaining events
• IDEALAUDIENCE MEMBERS:
Dan Askin, Marketing Manager
(Pelicans), Jessica Richardson Senior
Director Marketing (Pelicans), Kelly
Batista, Director of Partnership
Marketing (Pelicans)
Recruiters & Hiring Managers at Creative Circle, Universal Studios,
and New Orleans Pelicans
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Have an established digital portfolio.
‣Have over 10 search results via the web.
Mid Term: (2025)
• Land an important marketing opportunity at Creative
Circle.
‣E-commerce manager role that showcases digital
marketing skills.
Long Term: (2035)
• Establish a digital marketing agency for sports
organizations
‣Increase popularity of local AAU sport teams,
Complete business sponsorships, have a team of at
least 20 by January 1, 2037

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Wordpress 80%
Microsoft Excel 88%
Organization 90%
Professional Writing 70%
SOFTHARD
Facebook 75%
JavaScript 10%
Problem Solving 56%
Persausion 60%
SOFTHARD

7. My diligence and competitiveness sharpened
from sports allow me to provide exceptional
marketing content via social media to sport
organizations.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer for local sport advertising project
• 6 years managing church website
Education:
• Data Management, Microsoft Certification
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Chords in Beta, Honor Society, and business/
tech pathway.

9. COMPETITION
Sophia Lilyquist
Industry Experience:
• Tax Associate
• Financial Aid Auditor
• Sales associate
Education:
• Alum at Full Sail
• Internet Marketing
Leadership Experience:
• International Liaison/DSO
• Treasurer
• Staff advisor
Skills and Proficiencies:
• Microsoft office- 20 endorsements
• Powerpoint- 11 endorsements
• Microsoft excel - 13 endorsements
Alex Pate
Overall Online Presence:
• More than 500 connections, banner image customized,
professional headshot, an abundance of detail throughout
profile, Original content inserted, active on social media,
URL customized
• Grade: excellent, 92 out of 100
Industry Experience:
• Web management for Church
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Leadership roles for Beta Club and National Honor Society
Skills and Proficiencies:
• Microsoft Excel
• Professional Writing
• Powerpoint
Overall Online Presence:
• background customized, professional headshot, detailed
about summary, limited articles published, average activity
on personal social media accounts, URL not customized
• Grade: Average, 50 out of 100

10. COMPETITION
Roberto Matias
Industry Experience:
• Marketing Manager
Education:
• Internet Marketing, B.S.
Noteworthy Experience:
• Marketing Manager for Wisdom in Torah Ministries is the
only listing
Skills and Proficiencies:
• Management - 1 endorsement
• Microsoft office - 1 endorsement
• Digital marketing- 1 endorsement
Alex Pate
Overall Online Presence:
• 58 connections, background image customized, no headshot,
limited profile summary,limited experience, no volunteer
work listed, URL is not customized,
• Grade: Poor, 40 out of 100
Industry Experience:
• Web management for Church
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Leadership roles for Beta Club and National Honor Society
Skills and Proficiencies:
• Microsoft Excel
• Professional Writing
• Powerpoint
Overall Online Presence:
• background customized, professional headshot, detailed
about summary, limited articles published, average activity
on personal social media accounts, URL not customized
• Grade: Average, 50 out of 100

11. BRAND POSITION
Showcasing the real meaning of the American
Dream by exemplifying excellent business
prowess as a young man from poverty-stricken
beginnings.
ALEX PATE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Sales and Marketing Conference
‣ September 12 - 14 | Atlanta, Ga
• Internet Marketing Association(IMA)
‣ Collegiate Membership
Digital Marketing
• Primary Content: Blogs on various marketing topics on prominent
business/sports organizations
• Primary Tools: Facebook & LinkedIn - Post previews of my writing
and branding techniques
• Website:I will utilize my digital portfolio by illustrating multiple
marketing projects throughout my journey at Full Sail.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking marketing specialist with at least 10 years of
experience in the marketing industry... Want an accomplished
marketer with excellent credentials; March 2020
Formal Education
• Complete Digital Marketing, B.S. by expected graduation
date in 2021
Technical Skills
• efficient in html, May 2020
• Google AdWords, September 2020
• WordPress basics, November 2019
Soft Skills
• Public Speaking - Lynda.com, Jan. 2020
• Problem Solving - Lynda.com, Jan. 2020
• Professional Email Writing - Lynda.com, Feb. 2020

14. Alex Pate
You know how most startup businesses struggle
with effective social media branding? Well, what I do
is assist in social media development and produce branding
messages that emotionally connect with an audience in order to attract them to a
company. In fact, in just 2 short years, I have enhanced the facebook page for a
church which has grown in attendance as a result its profile renovation. My
credibility for social media marketing is growing throughout my community, for
there are a number of people seeking my help.
“

15. REFERENCES
Glassdoor. (2019). Creative Circle Reviews. Retrieved from
https://www.glassdoor.com/Reviews/Creative-Circle-Reviews-
E115634.htm
Glassdoor. (2019). Universal Studios Florida Reviews. Retrieved
from https://www.glassdoor.com/Reviews/Universal-Studios-
Florida-Reviews-E2720337.htm
IMA. (2019). Internet Marketing Association Home. Retrieved
from https://imanetwork.org/
LinkedIn. (2019). Robert Matias Profile. Retrieved from https://
www.linkedin.com/in/matiasrobertoj/
LinkedIn. (2019). Sophia Lilyquist Profile. Retrieved from
https://www.linkedin.com/in/slilyquist/
LinkedIn. (2019). Universal Studios Marketing Job Summary.
Retrieved from https://www.linkedin.com/jobs/search/?
currentJobId=1522897892&geoId=101318387&keywords=mark
eting%20research&location=Florida%2C%20United%20States&
start=50
LinkedIn. (2019). Creative Circle Marketing Job Summary.
Retrieved from https://www.linkedin.com/jobs/search/?
currentJobId=1502254744&geoId=103950076&keywords=ecom
merce%20marketing%20manager&location=Georgia%2C%20U
nited%20States
LinkedIn. (2019). New Orleans Pelicans Marketing Job
Summary. Retrieved from https://www.linkedin.com/jobs/
search/?
currentJobId=1499323194&geoId=103644278&keywords=onlin
e%20marketing&location=United%20States
OnetOnline. (2019). Summary Report for Marketing Research
Analyst. Retrieved from https://www.onetonline.org/link/
summary/13-1161.00
OnetOnline. (2019). Summary Report for Search Marketing
Strategist. Retrieved from https://www.onetonline.org/link/
summary/15-1199.10
OnetOnline. (2019). Summary Report for Online Merchants.
Retrieved from https://www.onetonline.org/link/summary/
13-1199.06
RealGm. (2019). New Orleans Pelicans Staff and Executives.
Retrieved from https://basketball.realgm.com/nba/teams/New-
Orleans-Pelicans/19/staff-members