Everyone knows technology is advancing by the second these days. Well, what I do is use new technology to produce personal brand stories that captivate audiences with stories of what heroes are made of

1. PERSONAL BRAND EXPLORATION
Terrance Miller
Project & Portfolio I: Week 3
June 22, 2019
“Whosoever desires constant success
must change his conduct with the
times”
- Niccolo Machiavelli

2. The eldest of three siblings, Terrance Miller was
born in El Paso, Texas, but traveled the country
for most of his childhood as the son of a soldier
and pastor which shaped his ethics and
principles. He’s been an avid musician and
martial arts fan his entire life and dreams of
marketing events and fighters for the UFC. After
attending a school in Louisiana for 3 years for
Music Media, Terrance enrolled in the Internet
Marketing program at Full Sail University where
he’s focused on developing his digital marketing
skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Social Media Coordinator
• Brand Manager
Hero Archetype - producing brand
stories that transform lives by
highlighting the results of hard work.
Using industry trends and defining
new ones to fascinate audiences
and inspire them to attend their
favorite fighter’s events.
Digital Marketing for Professional Fighting Organizations

4. • DEMOGRAPHICS: 80% Male,
30-45 years old, Predominately
White, College Educated, Located
in Las Vegas, New York, and
Lafayette, Louisiana.
• PSYCHOGRAPHICS: Enjoys risky
outdoor activities, spends free time
with family, tough and disciplined,
not into wasting time.
• IDEAL AUDIENCE MEMBERS:
Beth Turnbell, Event Marketing
Senior Director (UFC), David
Schwarz, Senior VP of Marketing
and Communications (Bellator),
Steven Sabatier, Marketing
Manager (BFC)
Recruiters & Hiring Managers at UFC, Bellator, and Bayou
Fighting Championship
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at BFC.
‣Request interview with UFC or Bellator
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding the fight scene in Louisiana.
‣Launch fitness and martial arts apparel sites
for fighters in training.
Long Term: (2040)
• Continue personal training and begin consulting for
companies of similar size.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Google Analytics 65%
Time Management 70%
SOFTHARDSOFTHARD
Public Speaking 60%
CRM Software 10%
Adobe Dreamweaver 10%
Professional Writing 40%
Public Speaking 60%

7. I help professional fighting organizations
increase event attendance by entertaining
and inspiring audiences through digital
media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years in customer service
• 2 years in social media marketing for
brands in the Lafayette area
Education:
Internet Marketing, B.S.,
Full Sail University (Exp. 2021)

9. COMPETITION
Steven Sabatier
Industry Experience:
• Steven Digital Marketing Agency
• Acadiana Online
Education:
• Studied Marketing at University of Louisiana at
Lafayette
Leadership Experience:
• Does not include work experience on profile; assumed
to still be in school
Skills and Proficiencies:
• SEO - 2 endorsements
• Marketing Strategy - 2 endorsements
• Entrepreneurship - 2 endorsements
Terrance Miller
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, little activity on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 year social media marketing for
personal brand and others in
• Lafayette
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Marching Band, Personal training, Ecommerce and
Peer Assistance and Leadership program
Skills and Proficiencies:
• Social Media Marketing - 54 endorsements
• Adobe Creative Suite - 30 endorsements
• Public Speaking - 28 endorsements
Overall Online Presence:
• 100+ connections, banner image customized,
professional headshot, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 30 out of 100

10. COMPETITION
ASAP Digital Marketing
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Nichols State University; Major not specified
Noteworthy Experience:
• No notable experiences mentioned
Skills and Proficiencies:
• Web Development - 0 endorsements
• Facebook Marketing - 0 endorsements
• Google Adwords- 0 endorsements
Fullie Salen
Overall Online Presence:
• 21 connections, banner image not yet customized,
polished headshot, detailed profile summaries, URL not
yet customized
• Grade: Good, 10 out of 100
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Marching Band, Personal training, Ecommerce and
Peer Assistance and Leadership program
Skills and Proficiencies:
• Social Media Marketing - 54 endorsements
• Adobe Creative Suite - 30 endorsements
• Public Speaking - 28 endorsements
Overall Online Presence:
• 100+ connections, banner image customized,
professional headshot, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 30 out of 100
Industry Experience:
• 2 year social media marketing for
personal brand and others in
• Lafayette

11. BRAND POSITION
Creating memorable professional
achievements with minimal stress and smart
hard work to get to the goal every time.
TERRANCE “THE ZEN” MILLER
My drive and personality is the
glue for teams of professionals,
creating the best environment
to cultivate a great story for
your brand.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• UFC 239
‣ July 6th, T-mobile Arena
• American Marketing Association (AMA)
‣ Digital Marketing Bootcamp, Oct 22-23, Austin, Texas
• (AMA) Winter Academic Conference
‣ Feb 14-16, San Diego, CA
Digital Marketing
• Primary Content: est. social media profile called “Heroes
Square”; telling personal stories of fighters local and
worldwide; 1 post per week
• Primary Tools: FB, Twitter and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some of
themes popular posts
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase martial arts marketing knowledge
and embed social media posts

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 10 yrs
of experience in Internet marketing industry, Jan. 2020
Formal Education
• Complete Internet Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, Oct 2019
• WordPress 5 Essential Training - Lynda.com, Oct 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Terrance Miller
Everyone knows technology is advancing by
the second these days. Well, what I do is use
new technology to produce personal brand stories
that captivate audiences with stories of what heroes
are made of:
working smart, and hard work paying off. In fact, the last fighter that I helped
gained over 2000 followers after we discussed proper targeting techniques
and automated content for his personal brand in just 1 month. My help
made the arenas he fought in packed with support and his name and hard
work spread throughout his hometown like wildfire.
“

15. REFERENCES
https://www.linkedin.com/in/asapdigital/
Marketing - Lynda. (n.d.). Retrieved from https://
www.lynda.com/search?q=marketing
Search Marketing Strategists. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/15-1199.10
11-2011.00 - Advertising and Promotions Managers. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
11-2011.00
Brand Archetypes. (n.d.). Retrieved from https://
www.kayeputnam.com/brandality-archetypes/
11-2021.00 - Marketing Managers. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/11-2021.00
Steven Sabatier | Digital Marketing Agency. (n.d.). Retrieved
from https://www.stevendigital.com/
Events Archive. (n.d.). Retrieved from https://www.ama.org/
events/?event_year=2019&event_month=10&event_type=all
Bayou Fighting Championship. (n.d.). Retrieved from https://
www.bayoufc.com/
Pound-for-pound rankings: Two notable moves up, and neither
is by new double champ. (2019, June 22). Retrieved June 22,
2019, from https://www.espn.com/mma/story/_/id/24067525/
pound-pound-rankings-two-notable-moves-is-new-double-
champ
Pound-for-pound rankings: Two notable moves up, and neither
is by new double champ. (2019, June 22). Retrieved June 22,
2019, from https://www.espn.com/mma/story/_/id/24067525/
pound-pound-rankings-two-notable-moves-is-new-double-
champ