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PERSONAL BRAND EXPLORATION
Nicholas Bonfiglio
Project & Portfolio I: Week 1
October 29, 2023
Born and raised in the northeast USA, my roots have significantly
influenced my perspective. My parents and my involvement in martial
arts during my formative years instilled in me a strong sense of
discipline and determination. At my core, I value truth, passion, and the
perseverance to push through challenges. My early professional
journey was a mosaic of roles, each teaching me invaluable lessons
about the world and helping me carve out my path. This rich tapestry of
experiences, combined with my personal attributes of resilience and
adaptability, truly sets me apart. Through every endeavor, my guiding
principles have been my compass, leading me towards authenticity
and growth.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Social Media Manager
• Digital Marketing Strategist
• Content Marketing Specialist
As someone who identifies with the Hero archetype, I
approach my work with a drive to overcome
challenges and provide solutions. My passion for
digital marketing stems from a desire to inspire
others, elevate brands, and make a meaningful
impact in the digital space. My tenacity and
perseverance are evident in every campaign I
undertake.
Digital/Social Media Marketing Specialist for MARKETING
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Nick Khan
Outreach Plan:
• Preparation: Research WWE's latest marketing efforts.
• Contact: Email with an idea related to their marketing.
• Follow-up: Wait a week, then send a reminder or
message on LinkedIn.
PROFILE
PICTURE CEO at WWE
Jacek Olczak
Outreach Plan:
• Preparation: Understand their "smoke-free" products
campaign.
• Contact: Email suggesting ways to improve their
marketing.
• Follow-up: Wait 10 days, then consider a phone call.
PROFILE
PICTURE CEO at Phillip Morris
Inernational
Shep Murray
& Ian Murray
Outreach Plan:
• Preparation: Study Vineyard Vines' brand and
audience.
• Contact: Email with a new marketing idea.
• Follow-up: Wait a week, then message on platforms like
Instagram.
PROFILE
PICTURE
CEO's of Vineyard Vines
GOALS
Short Term: (Immediately After Graduation, 2025)
• Goal: Secure a job or internship in a digital marketing
agency or a relevant department within a company.
• KPI: Aim for at least 5 interviews secured each
month after.
Mid Term: (2027)
• Goal: Progress to a management position within digital
marketing, leading a team and handling bigger
campaigns.
• KPI: Secure Large number of campaigns led,
feedback scores from team members, and the
increase in responsibilities at work.
Long Term: (2030)
• Goal: Establish own digital marketing consultancy or firm,
or achieve a senior leadership role in a top agency.
• KPI: Annual revenue or profit of consultancy/firm,
or the scale and success rate of projects handled
in a leadership role in an agency.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO (Search Engine Optimization)
SOFT
HARD
Novice / Adept / Expert
PPC Advertising Novice / Adept / Expert
Team Collaboration Novice / Adept / Expert
Problem-Solving Novice / Adept / Expert
Content Creation
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Client Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert
I help small businesses increase their online
presence by creating tailored digital
marketing strategies.
PROMISE
CREDENTIALS
Work Experience:
• Organized a Black Friday event at Pac-
sun as the second head manager
• Telecommunication specialist for OSHA
websites
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Management roles at Zumiez, Pac-sun,
and Oronoque Village
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Joe T.
Noteworthy Experience:
• Web Developer Uptown Media Network· Full-time Aug 2007 -
Oct 2008 · 1 yr 3 mos
• Teller Service Manager / Operations Supervisor
Municipal Credit Union, Full-time Jan 2007 - Jul 2007 · 7
mos
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Principal & COO
• AlternaGoods · Self-employedI
Education:
• St. John's University, The Peter J. Tobin College of
Business: Bachelor of Science, Finance
• Full Sail University Certificate, Communication and
Media Studies
Skills and Proficiencies:
• Web Development- 30 endorsements
• PHP - 33 endorsements
• CSS - 54 endorsements
Overall Online Presence:
• 500+ connections, Indepth profile tracking experience
• Grade: Average
Industry Experience:
• Novice
Education:
• Ongoing Bachelor's Degree for Marketing at Full
Sail in FL
Leadership Experience:
• Second Head Manager at Pac-sun
• Master Printer at ASF Sports & Outdoors
Skills and Proficiencies:
• Team Collaboration – N/A
• Problem solving - N/A
• Client Communication – N/A
Overall Online Presence:
• Not Available
• Grade: Average
COMPETITION
Ajay Bhatt
Noteworthy Experience:
• Digital Marketing Specialist, Ironmark – An Image
Company · Full-time
• Digital Marketing Specialist Millennium Marketing
Solutions · Full-time
Nicholas Bonfiglio
HEADSHOT HEADSHOT
Industry Experience:
• Marketing Manager,Farmer Cleaning ·
Self-employed
Education
• Full Sail University, Marketing, 2017 - 2018
Skills and Proficiencies:
• Google Ads – 1 endorsements
• Digital Strategy - 1 endorsements
• SEO- 1 endorsements
Overall Online Presence:
• 179 connections, professional headshot, In-depth
detailed profile
• Grade: Average
Industry Experience:
• Novice
Education:
• Ongoing Bachelor's Degree for Marketing at Full
Sail in FL
Leadership Experience:
• Second Head Manager at Pac-sun
• Master Printer at ASF Sports & Outdoors
Skills and Proficiencies:
• Team Collaboration – N/A
• Problem solving - N/A
• Client Communication – N/A
Overall Online Presence:
• Not Available
• Grade: Average
BRAND POSITION
For small businesses in need of digital and social
media marketing, I offer tailored strategies that
prioritize leadership, open communication, and
perseverance. Unlike many in the field, I am not
afraid to get down and dirty to ensure the success
of your brand's online presence.
“NICK”
NETWORKING &
MARKETING
Industry Events & Organizations
• Adobe Summit
• March 25–28,2024 | N/A
• Funnel Hacking live
‣ TBA | TBA
• Google Marketing Live
‣ May 14th, 2024| TBA
Digital Marketing
• Primary Content: I'll create content based on insights from
the events, highlighting key digital marketing trends and
techniques.
• Primary Tools: I'll use LinkedIn for professional updates,
Twitter for quick insights, and Instagram for visuals. Posts will
be made 2-3 times a week.
• Website: My site will feature in-depth content, with social
platforms driving traffic back.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a seasoned digital marketing professional
to guide and enhance my expertise. My ideal mentor
would possess extensive experience in cutting-edge
marketing strategies and have a collaborative approach
to knowledge sharing. I aim to establish this partnership
by September 2024.
Formal Education
• Full Sail University Bachelors in Digital Marketing
September, 2025.
Technical Skills
• Adobe Graphic design software
courses, Adobe, January, 2024
• Google Data Analytics Professional Certificate,
Coursera Sept. 2025
• Optimize Google Ad Manager to Meet Objectives,
SkillShop, Sept. 2025
Soft Skills
• Decision making- Coursera, Sept. 2025
• Leadership- Coursea, Sept. 2025
• Task Managment - Coursera, Sept. 2025
Nicholas Bonfiglio
You know how challenging it is for businesses to gain visibility online? Well,
what I do is implement targeted SEO and social media strategies to boost
their online presence. In fact, one of my recent clients saw a 70% increase
in organic website traffic within just three months
Picture of You
Goes Here
REFERENCES
• T., Joe. (10,29,2023). Project Manager & E-Commerce Business Owner. LinkedIn. https://www.linkedin.com/in/jthen/
• Bhatt, Ajay. (10,29,2023). Digital Marketing and Communications. LinkedIn. https://www.linkedin.com/in/ajay-bhatt97/
• Glassdoor. (10,29,2023). Entry level marketing jobs in Connecticut. Glassdoor. https://www.glassdoor.com/Job/connecticut-entry-
level-marketing-jobs-SRCH_IL.0,11_IS2697_KO12,33.htm
• Glassdoor. (10,29,2023). Entry level marketing jobs in Connecticut. Glassdoor. https://www.glassdoor.com/Job/connecticut-entry-
level-marketing-jobs-SRCH_IL.0,11_IS2697_KO12,33.htm
• Altimari, D., & Courant, H. (2020, June 23). Federal lawsuit alleges “ageist, sexist culture” at Vineyard Vines. Hartford Courant.
https://www.courant.com/2020/06/23/federal-lawsuit-alleges-ageist-sexist-culture-at-vineyard-vines/
• Council, F. A. (n.d.). Council Post: 15 Must-Attend Conferences For Marketing Professionals. Forbes. Retrieved October 30,
2023, from https://www.forbes.com/sites/forbesagencycouncil/2020/04/21/15-must-attend-conferences-for-marketing-
professionals/?sh=7c26f3a73805
• Kirsch, K. (2021, September 6). 20 Technical Skills Every Marketer Needs. Blog.hubspot.com.
https://blog.hubspot.com/marketing/technical-skills
• 5 steps to start a Digital Marketing Agency. (2021, February 17). OkCredit Blogs - Business Ideas, Tips, Government Schemes &
More. https://okcredit.in/blog/how-to-start-digital-marketing-agency/

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Bonfiglio_Nicholas_DMBS_PB1_2023-10.pdf

  • 1. PERSONAL BRAND EXPLORATION Nicholas Bonfiglio Project & Portfolio I: Week 1 October 29, 2023
  • 2. Born and raised in the northeast USA, my roots have significantly influenced my perspective. My parents and my involvement in martial arts during my formative years instilled in me a strong sense of discipline and determination. At my core, I value truth, passion, and the perseverance to push through challenges. My early professional journey was a mosaic of roles, each teaching me invaluable lessons about the world and helping me carve out my path. This rich tapestry of experiences, combined with my personal attributes of resilience and adaptability, truly sets me apart. Through every endeavor, my guiding principles have been my compass, leading me towards authenticity and growth. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Social Media Manager • Digital Marketing Strategist • Content Marketing Specialist As someone who identifies with the Hero archetype, I approach my work with a drive to overcome challenges and provide solutions. My passion for digital marketing stems from a desire to inspire others, elevate brands, and make a meaningful impact in the digital space. My tenacity and perseverance are evident in every campaign I undertake. Digital/Social Media Marketing Specialist for MARKETING Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Nick Khan Outreach Plan: • Preparation: Research WWE's latest marketing efforts. • Contact: Email with an idea related to their marketing. • Follow-up: Wait a week, then send a reminder or message on LinkedIn. PROFILE PICTURE CEO at WWE Jacek Olczak Outreach Plan: • Preparation: Understand their "smoke-free" products campaign. • Contact: Email suggesting ways to improve their marketing. • Follow-up: Wait 10 days, then consider a phone call. PROFILE PICTURE CEO at Phillip Morris Inernational Shep Murray & Ian Murray Outreach Plan: • Preparation: Study Vineyard Vines' brand and audience. • Contact: Email with a new marketing idea. • Follow-up: Wait a week, then message on platforms like Instagram. PROFILE PICTURE CEO's of Vineyard Vines
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Goal: Secure a job or internship in a digital marketing agency or a relevant department within a company. • KPI: Aim for at least 5 interviews secured each month after. Mid Term: (2027) • Goal: Progress to a management position within digital marketing, leading a team and handling bigger campaigns. • KPI: Secure Large number of campaigns led, feedback scores from team members, and the increase in responsibilities at work. Long Term: (2030) • Goal: Establish own digital marketing consultancy or firm, or achieve a senior leadership role in a top agency. • KPI: Annual revenue or profit of consultancy/firm, or the scale and success rate of projects handled in a leadership role in an agency.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: SEO (Search Engine Optimization) SOFT HARD Novice / Adept / Expert PPC Advertising Novice / Adept / Expert Team Collaboration Novice / Adept / Expert Problem-Solving Novice / Adept / Expert Content Creation SOFT HARD Novice / Adept / Expert Data Analysis Novice / Adept / Expert Client Communication Novice / Adept / Expert Adaptability Novice / Adept / Expert
  • 7. I help small businesses increase their online presence by creating tailored digital marketing strategies. PROMISE
  • 8. CREDENTIALS Work Experience: • Organized a Black Friday event at Pac- sun as the second head manager • Telecommunication specialist for OSHA websites Education: • Digital Marketing, B.S., Full Sail University (Exp. 2025) Leadership Roles: • Management roles at Zumiez, Pac-sun, and Oronoque Village Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Joe T. Noteworthy Experience: • Web Developer Uptown Media Network· Full-time Aug 2007 - Oct 2008 · 1 yr 3 mos • Teller Service Manager / Operations Supervisor Municipal Credit Union, Full-time Jan 2007 - Jul 2007 · 7 mos YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Principal & COO • AlternaGoods · Self-employedI Education: • St. John's University, The Peter J. Tobin College of Business: Bachelor of Science, Finance • Full Sail University Certificate, Communication and Media Studies Skills and Proficiencies: • Web Development- 30 endorsements • PHP - 33 endorsements • CSS - 54 endorsements Overall Online Presence: • 500+ connections, Indepth profile tracking experience • Grade: Average Industry Experience: • Novice Education: • Ongoing Bachelor's Degree for Marketing at Full Sail in FL Leadership Experience: • Second Head Manager at Pac-sun • Master Printer at ASF Sports & Outdoors Skills and Proficiencies: • Team Collaboration – N/A • Problem solving - N/A • Client Communication – N/A Overall Online Presence: • Not Available • Grade: Average
  • 10. COMPETITION Ajay Bhatt Noteworthy Experience: • Digital Marketing Specialist, Ironmark – An Image Company · Full-time • Digital Marketing Specialist Millennium Marketing Solutions · Full-time Nicholas Bonfiglio HEADSHOT HEADSHOT Industry Experience: • Marketing Manager,Farmer Cleaning · Self-employed Education • Full Sail University, Marketing, 2017 - 2018 Skills and Proficiencies: • Google Ads – 1 endorsements • Digital Strategy - 1 endorsements • SEO- 1 endorsements Overall Online Presence: • 179 connections, professional headshot, In-depth detailed profile • Grade: Average Industry Experience: • Novice Education: • Ongoing Bachelor's Degree for Marketing at Full Sail in FL Leadership Experience: • Second Head Manager at Pac-sun • Master Printer at ASF Sports & Outdoors Skills and Proficiencies: • Team Collaboration – N/A • Problem solving - N/A • Client Communication – N/A Overall Online Presence: • Not Available • Grade: Average
  • 11. BRAND POSITION For small businesses in need of digital and social media marketing, I offer tailored strategies that prioritize leadership, open communication, and perseverance. Unlike many in the field, I am not afraid to get down and dirty to ensure the success of your brand's online presence. “NICK”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Adobe Summit • March 25–28,2024 | N/A • Funnel Hacking live ‣ TBA | TBA • Google Marketing Live ‣ May 14th, 2024| TBA Digital Marketing • Primary Content: I'll create content based on insights from the events, highlighting key digital marketing trends and techniques. • Primary Tools: I'll use LinkedIn for professional updates, Twitter for quick insights, and Instagram for visuals. Posts will be made 2-3 times a week. • Website: My site will feature in-depth content, with social platforms driving traffic back. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am seeking a seasoned digital marketing professional to guide and enhance my expertise. My ideal mentor would possess extensive experience in cutting-edge marketing strategies and have a collaborative approach to knowledge sharing. I aim to establish this partnership by September 2024. Formal Education • Full Sail University Bachelors in Digital Marketing September, 2025. Technical Skills • Adobe Graphic design software courses, Adobe, January, 2024 • Google Data Analytics Professional Certificate, Coursera Sept. 2025 • Optimize Google Ad Manager to Meet Objectives, SkillShop, Sept. 2025 Soft Skills • Decision making- Coursera, Sept. 2025 • Leadership- Coursea, Sept. 2025 • Task Managment - Coursera, Sept. 2025
  • 14. Nicholas Bonfiglio You know how challenging it is for businesses to gain visibility online? Well, what I do is implement targeted SEO and social media strategies to boost their online presence. In fact, one of my recent clients saw a 70% increase in organic website traffic within just three months Picture of You Goes Here
  • 15. REFERENCES • T., Joe. (10,29,2023). Project Manager & E-Commerce Business Owner. LinkedIn. https://www.linkedin.com/in/jthen/ • Bhatt, Ajay. (10,29,2023). Digital Marketing and Communications. LinkedIn. https://www.linkedin.com/in/ajay-bhatt97/ • Glassdoor. (10,29,2023). Entry level marketing jobs in Connecticut. Glassdoor. https://www.glassdoor.com/Job/connecticut-entry- level-marketing-jobs-SRCH_IL.0,11_IS2697_KO12,33.htm • Glassdoor. (10,29,2023). Entry level marketing jobs in Connecticut. Glassdoor. https://www.glassdoor.com/Job/connecticut-entry- level-marketing-jobs-SRCH_IL.0,11_IS2697_KO12,33.htm • Altimari, D., & Courant, H. (2020, June 23). Federal lawsuit alleges “ageist, sexist culture” at Vineyard Vines. Hartford Courant. https://www.courant.com/2020/06/23/federal-lawsuit-alleges-ageist-sexist-culture-at-vineyard-vines/ • Council, F. A. (n.d.). Council Post: 15 Must-Attend Conferences For Marketing Professionals. Forbes. Retrieved October 30, 2023, from https://www.forbes.com/sites/forbesagencycouncil/2020/04/21/15-must-attend-conferences-for-marketing- professionals/?sh=7c26f3a73805 • Kirsch, K. (2021, September 6). 20 Technical Skills Every Marketer Needs. Blog.hubspot.com. https://blog.hubspot.com/marketing/technical-skills • 5 steps to start a Digital Marketing Agency. (2021, February 17). OkCredit Blogs - Business Ideas, Tips, Government Schemes & More. https://okcredit.in/blog/how-to-start-digital-marketing-agency/