Why is AI so uncomfortable - A therapy sessionKye Andersson
Keynote from Wonderland AI Summit, focusing on why it is so hard to truly embrace AI for leaders, organizations and states. To go beyond using AI simply for a little extra efficiency, and actually dare to let AI give you new insights - which will require you to let go of the old way of doing things, and change.
"Understanding Humans with Machines" (Arthur Tisi)Maryam Farooq
At NYAI #16, Arthur Tisi explores deep neural networks that dominate advanced approaches to pattern recognition. Today neural networks transcribe our speech, recognize our pets, understand linguistics and fight our trolls. Recent advances by Geoff Hinton and the introduction of capsule networks only ups the ante. But despite the results, we have to wonder… why do they work so well?
In this session, Arthur Tisi, CEO and Founder of MeaningBot, will share some extremely remarkable results in applying deep neural networks to natural language processing (NLP), particularly in the areas of determining human traits in the areas of leadership, team building, personality, consumption preferences and more. Arthur will cite real world examples and share some of the math and science behind these advances including different variants of artificial neural networks, such as deep multilayer perceptron (MLP), convolutional neural network (CNN), recursive neural network (RNN), recurrent neural network (RNN), long short-term memory (LSTM), sequence-to-sequence model, and shallow neural networks including word2vec for word embeddings.
Relatable AI: The Humanity Behind The HypeAnna Gilligan
Our own perceptions are the biggest limitations to AI. In our fascination and fear, we complicate the topic based off old assumptions and may be missing the opportunity, business potential and impact.
I was recently interviewed together with 3 other Bryant University alumni who are leaders in the tech industry. The article focuses on living in a digital era and the changes which the Industry 4.0 revolution will in the years to come to the way we do business, collaborate and add value as a whole.
Beyond the Hype: What Generative AI Means for the Future of Work - Damien Cum...NUS-ISS
The hottest topic in the tech world right now is generative AI. In this session, we go beyond the hype to delve into honest answers about how generative AI is impacting the future of work. This is an important topic for all digital leaders to have a thorough understanding of when driving digital transformation.
Why is AI so uncomfortable - A therapy sessionKye Andersson
Keynote from Wonderland AI Summit, focusing on why it is so hard to truly embrace AI for leaders, organizations and states. To go beyond using AI simply for a little extra efficiency, and actually dare to let AI give you new insights - which will require you to let go of the old way of doing things, and change.
"Understanding Humans with Machines" (Arthur Tisi)Maryam Farooq
At NYAI #16, Arthur Tisi explores deep neural networks that dominate advanced approaches to pattern recognition. Today neural networks transcribe our speech, recognize our pets, understand linguistics and fight our trolls. Recent advances by Geoff Hinton and the introduction of capsule networks only ups the ante. But despite the results, we have to wonder… why do they work so well?
In this session, Arthur Tisi, CEO and Founder of MeaningBot, will share some extremely remarkable results in applying deep neural networks to natural language processing (NLP), particularly in the areas of determining human traits in the areas of leadership, team building, personality, consumption preferences and more. Arthur will cite real world examples and share some of the math and science behind these advances including different variants of artificial neural networks, such as deep multilayer perceptron (MLP), convolutional neural network (CNN), recursive neural network (RNN), recurrent neural network (RNN), long short-term memory (LSTM), sequence-to-sequence model, and shallow neural networks including word2vec for word embeddings.
Relatable AI: The Humanity Behind The HypeAnna Gilligan
Our own perceptions are the biggest limitations to AI. In our fascination and fear, we complicate the topic based off old assumptions and may be missing the opportunity, business potential and impact.
I was recently interviewed together with 3 other Bryant University alumni who are leaders in the tech industry. The article focuses on living in a digital era and the changes which the Industry 4.0 revolution will in the years to come to the way we do business, collaborate and add value as a whole.
Beyond the Hype: What Generative AI Means for the Future of Work - Damien Cum...NUS-ISS
The hottest topic in the tech world right now is generative AI. In this session, we go beyond the hype to delve into honest answers about how generative AI is impacting the future of work. This is an important topic for all digital leaders to have a thorough understanding of when driving digital transformation.
A Framework for Navigating Generative Artificial Intelligence for EnterpriseRocketSource
Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity?
Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.
Enabling Learning Agility in an Era of Accelerated Changearun pradhan
How do we enable a culture of continuous learning? How do we support agile, adaptive and innovative thinking when change is business as usual? And how do we future-proof ourselves in the face of the robot apocalypse? This presentation stems from my work developing Learn2LearnApp.com and serves as a primer in developing learning agility for individuals and organisations.
The AI Revolution - Aaron Stelle WFG TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
The AI Revolution - Aaron Stelle WFG TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
The AI Revolution - Aaron Stelle WFG National TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
Marketing in the Machine Age: The Path to a More (Artificially) Intelligent F...PR 20/20
Presented at Emarsys Evolution, Aug. 3, 2017
Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
As products and technologies continue to evolve, so too does the role of Product Management. We take a look at what Product Management is in 2016 and also ask some product experts and influencers what it will look like in the future.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Future IT Technologies & Strategies for the Digital Enterprise. Axway's breakout session addresses leadership challenges and key lessons and takeaways to build and accelerate a culture of innovation.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
Data availability is only as strong as the conclusions marketers can draw from it.
Marketers nowadays have access to larger pools of data and metrics than ever before. But data availability is only as strong as the conclusions marketers can draw from it- which in turn, are only as useful as the change they can affect based on those conclusions.
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Why Metrics Matter by Signal Media at London SaaS Meetup Maryam Mazraei
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups all the way to larger companies.
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups and SMEs to larger companies.
A Framework for Navigating Generative Artificial Intelligence for EnterpriseRocketSource
Generative AI has dominated the headlines recently, which has caused many enterprises to put a full stop to implementing this technology until they can understand what’s behind the glitz and glamour. What if we shifted the conversation? What if the focus became a fresh, incremental approach to embracing the opportunities with generative artificial intelligence to keep organizations moving upward on the S Curve of Growth?
Brands stay relevant and solve complex problems by testing the barometer for one thing — will a new strategy, tool, or piece of technology improve humanity?
Human connections are more vital than using shiny new tools or technology. As your teams work to steer clear of the temptation to do what everyone else is doing in uniform, this post will highlight how to stand out, compete, and do so with less risk in today’s world of generative AI overload.
Enabling Learning Agility in an Era of Accelerated Changearun pradhan
How do we enable a culture of continuous learning? How do we support agile, adaptive and innovative thinking when change is business as usual? And how do we future-proof ourselves in the face of the robot apocalypse? This presentation stems from my work developing Learn2LearnApp.com and serves as a primer in developing learning agility for individuals and organisations.
The AI Revolution - Aaron Stelle WFG TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
The AI Revolution - Aaron Stelle WFG TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
The AI Revolution - Aaron Stelle WFG National TitleAaron Stelle
In this presentation, Aaron Stelle, VP of Marketing and Technology for WFG National Title, talks about the 4th technological revolution which is AI. This focuses on the application for the Real Estate industry and ChatGPT but touches on multiple other uses and AI companies.
Marketing in the Machine Age: The Path to a More (Artificially) Intelligent F...PR 20/20
Presented at Emarsys Evolution, Aug. 3, 2017
Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
As products and technologies continue to evolve, so too does the role of Product Management. We take a look at what Product Management is in 2016 and also ask some product experts and influencers what it will look like in the future.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
Future IT Technologies & Strategies for the Digital Enterprise. Axway's breakout session addresses leadership challenges and key lessons and takeaways to build and accelerate a culture of innovation.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
Data availability is only as strong as the conclusions marketers can draw from it.
Marketers nowadays have access to larger pools of data and metrics than ever before. But data availability is only as strong as the conclusions marketers can draw from it- which in turn, are only as useful as the change they can affect based on those conclusions.
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Why Metrics Matter by Signal Media at London SaaS Meetup Maryam Mazraei
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups all the way to larger companies.
On Wednesday 27th April'16, CEO of Signal Media, David Benigson was invited to talk about 'why metrics matter' at the London SaaS Meetup. The topic discussed is informative for startups and SMEs to larger companies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
14. “We’ve found that the people who can
teach us the most about ourselves are the
people who use our products, already.”
Chris Capossela,
Microsoft marketing director
21. q SI TREND LAHKO PRIVOŠČIMO?
q PRISPEVA K BOLJŠEMU POSLOVANJU?
q IZBOLJŠUJE IZKUŠNJO STRANK?
q JE V SKLADU Z NAŠIMI VREDNOTAMI?
q IZRAŽA IDENTITETO BLAGOVNE ZNAMKE?
?