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Tea Gobec
komunikacijska strateginja @Innovatif
Kako navigirati
po morju trendov?
AI GPT
automation
VR
hyperpersonalisation
big data
cookieless future
“What technology has done
overall is magnified what was
always true.”
Allen Adamson
NYU School of Business & co-founder of Metaforce
#1
Sižaba,
krtaližirafa?
ALI JE V SKLADU Z IDENTITETO BLAGOVNE ZNAMKE?
#2
Themother
strategy
ALI JE V SKLADU Z NAŠIMI VREDNOTAMI?
136 billion images on Google
15.47 billion AI images
V negotovih časih bo čustvena inteligenca
ključna za upravljanje umetne inteligence.
#3
Assumption
killedthecat.
ALI VPLIVA NA IZKUŠNJO NAŠIH STRANK?
“We’ve found that the people who can
teach us the most about ourselves are the
people who use our products, already.”
Chris Capossela,
Microsoft marketing director
ali
+
+
user experience
#4
Marketingis
aninsidejob.
ALI PRISPEVA K BOLJŠEMU POSLOVANJU?
brand experience
#5
It’snot(just)
aboutmoney.
ALI SI LAHKO TREND PRIVOŠČIMO?
DIGITALNA INFRASTRUKTURA
SREDSTVA ZA
VZDRŽEVANJE IN
RAZVOJ
EKIPA
q SI TREND LAHKO PRIVOŠČIMO?
q PRISPEVA K BOLJŠEMU POSLOVANJU?
q IZBOLJŠUJE IZKUŠNJO STRANK?
q JE V SKLADU Z NAŠIMI VREDNOTAMI?
q IZRAŽA IDENTITETO BLAGOVNE ZNAMKE?
?
PRIMER DOBRE PRAKSE
Hvala!
TeaGobec
tea.gobec@innovatif.com
innovatif.com
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf

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