This document discusses research methods used for media projects in year 11 units on photography techniques and advertising. It provides definitions and examples of primary research, secondary research, qualitative research, and quantitative research. The document asks what research methods and techniques were used for assignments in those units, including questionnaires, internet research, practice shots, and inspiration from other ads. It also asks how the collected information was organized and stored, such as in PowerPoints, bookmarks, folders, and documents. Finally, it discusses what research methods might be used for future projects.

1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by yourself.
E.g. Surveys focus groups,
questionnaires.
• Up to date
• Reliable
• Unbiased
• Raw, un-edit
• Trustable
• Specific information
• Takes Time to create
• Takes time to collate
• Some people might not be
bothered to answer
correctly/honestly
• Could cost money
• You could create bias
questions
Secondary
Research gathered by someone
else E.g. Internet, Website, and
Newspapers.
• Fast
• Mainly free
• Time efficient
• We can trust information
from a trusted source
• Unreliable
• Could be bias
• May have to pay for
certain information
• Might not be specific
Quantitative
Any data with numbers or
statistical analysis. E.g.
Surveys
Focus Groups
Questionnaires – closed
questions
• Accurate
• Good statistical data
• Response is limited
• Information does not –
How/Why/When
Qualitative
Information using words
Questionnaires – open ended
Interviews
Focus Groups
• More specific
• Rich detailed response
• More representative
• Time consuming
• Harder to categorise the
data
• Time to create
• Time to collate

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Primary – we made a questionnaire to find which photo was the best in other peoples (unbiased) opinions.
Qualitative – The questionnaires asked were detailed E.g. Why this photo was the best
Secondary - we found adverts and other print ads that gave us inspiration for our own adverts.
Unit 9/18
- Primary – Questionnaire – audience feedback
Focus groups – audience feedback
- Secondary – internet – photographers/photographs/techniques
- Qualitative – Questionnaire/focus groups – audience feedback
- Quantitative - questionnaire - audience feedback
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc.) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and
Unit 18 (Advertising) ?
The internet, we found many websites that included photo ideas and showed different ideas that were useful. We looked
at different examples for inspiration. Unit 9
We also found websites that gave us inspiration for banners and adverts for Unit 18
Unit 9 Research
- Internet – GOOGLE – National Geographic
- Practise Shots
- Design plans
Unit 18 Research
- Internet – advertising techniques
- Real products - bottles logos
- Real advertising agencies
- Videos – TV adverts

3. Unit 1: P1, M1, D1
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information/research was collected and stored in the following ways:
- PowerPoint presentations
- Bookmarks
- Viewing history
- Word documents
- Blogger
- Home learning tasks
- Unit tasks
- Files/folders - computer
- Files/folders – manila folders
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
All research methods were used in unit 9/18
Future projects
- Film = audience tastes and feedback, trailer analysis, film beginning analysis.
- Music video = research music videos – artists , genre,. Styles, techniques.