The target audience for indie folk/rock music is typically younger listeners between the ages of 13-27, with male listeners usually between 17-23 and female listeners between 13-27. The audience is primarily female due to the genre's focus on themes like love, nature, and relationships that stereotypically appeal more to women. Both male and female target listeners enjoy going to live music festivals and concerts, traveling, nature, recycling and organic foods, and socializing in trendy coffee shops in urban areas. Market research shows there is an audience for this genre, as acoustic music makes up 9% of listened genres and country music 5%, and 49% of South Africans listen to country music.
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CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
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Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
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Target audience a2
1. Targert Audience
The generalisedtargetaudience of the Indie FolkRockgenre iscomprisedformbothmenand
female audience member.Male audience membersare usually17-23year of aged,whereasFemale
audience memebersare normallyyounger13-27 yearsof age. These agesare representative of the
emtotionsandmindsetof the audiencesatthistime.
The audience ismostlyfemale,due tothe contentof the music,whichconsistsmostlyof themeslike
‘love’,‘nature’and‘relationships’.The contentof Folk/Rockconsistsof the artistsdiscussing
personal issues,whichsterotypicall,y womenfindmore intersing,hence the largerfemale audience
for thisgenre.
Target Audience Psychographics
There are 2 avatars createdbelow(Ona website calledDoppleme) whichrepresentthe different
gendertargetaudiences.
The male avatar:
Thisavatar representsthe stereotypical manthatwouldlistentothisgenre.He isquite postive
mindedandisveryshill andrelaxedaboutlife.Hishairisina top knot,whichisa
stylish/stereotypical haircutforhippie maleswho care aboutthe enviromentandothersocial
issues.He iswearingabaggyvestandjeanswhichiscommonof festival goerswhoenjoylisteningto
live music.
The malesintersts:
- The target audience genderare mostlikelytogoto festivalsandconcertstoexperience the
musicfirsthandand live verynaturally/simplyintentsetc.
- Theyalsolike totravel the world,andexperiencenew thingstotryand become
more cultural and appreciate the differentformsof living.
- As the expectedage range is17-23 formales,thisallowsforthe financial
supportfor themto travel tofestivals,gigsandothercultural/mediaevents.
- In the spare time,thispersonlikestolistentomusicona regularbasis,which
helpsmaintainhisincreasinginterestinmusic,aswell aswatchindependent
filmsanddocumentaries.
- He isveryinvlovledinnature,enjoyswatchingandlearningaboutthem,
howeverwouldprefertoactual see these animalsinperson.
- Thischaracter is veryeco-frioendlyandlikestorecylce anddrink/eatorganic
foodsto make sure the plane tandhimself stayhealthy.
2. The female gender are often younger, as they aremore stereotypically likely to enjoy the content of a indie
folk (folk rock) genre; Relationships,love,nature etc.
The avatar is of a girl who is between the age ranges,as ita stereotypical fan of the genre.
She is wearingher hair down, naturally,with a flower in her hair which shows her likeness for nature, and it
also shows her 'free' persona.She is not too worried about her appearance,and likes to relax etc.
She is wearingquite plain clothes,often clothes that would be worn to a festival.
In her free time shelikes goingto festivals,gigs,watchingfilms and exploringnature.She loves travellingthe
world with her friends and broaden her experiences.
She listens to music almost religiously and reads many books aboutthe world.
Magazines she would read:
-NME
-Country
-West
She would also spend a lot of the time updatingsocial media accounts like
-Snapchat - constantly update people with videos and photos
-Instagram - create a very unique and abstract Instagramfeed
-Tumblr - keep up to date with the latest
Both genderslike toshopatstoreslike:
- Topshop
- Urban Outfitters
- H&M
- ASOS
- HMV
- Otherindependent‘hipster’clothes.
Stereotypicallybothof these genderslike tosocialisein‘hype’coffeeshopsinverycool placesfor
example the Londoninnercity district‘Shoreditch’.
Statistics
Afterdoingsome research,Ifoundthatthe acoustic genre makesupto 9% of the music
genrespeople listento,andcountryupto 5%. As the gerne Iam researchis amixture of both,
it issafe to say thatthere is deffinietlyan
audience forthisgenre.
49% of southafricanslistentocountrymusic –
more than inthe USA (Impotantas the artistI am
researching–JeremyLoopsisSouthAfrican).