Unit 1 research methods tmanston
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Primary research involves collecting original data through methods like questionnaires, interviews, and experiments. It allows the researcher to focus on specific issues and have control over data collection. However, it is more expensive and time-consuming than secondary research. Secondary research uses data collected by other researchers from sources like government records, books, and statistics agencies. It is quicker than primary research but the data may not be tailored to the researcher's specific needs. Qualitative research provides in-depth insights through open-ended questions but takes a long time. Quantitative research uses surveys and statistics to understand things like preferences but the research scope may be narrow.
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![Unit 1: P1, M1, D1
Method Definition Advantage Disadvantage
Primary
Primary research is a collection of original
primary data collected by the researcher. It
is often undertaken after the researcher has
gained some insight into the issue by
reviewing secondary research or by
evaluating previously collected primary
data.[clarification needed] It can be
accomplished through various methods,
including questionnaires and telephone
interviews in market research, or
experiments and, amongst others.
Researcher can focus on both qualitative
and quantitative problems.
Addresses specific research issues as the
researcher controls the search design to
fit their needs
Great control; not only does primary
research enable the marketer to focus on
specific subjects; it also enables the
researcher to have a higher control over
how the information is collected. Taking
this into account, the researcher can
decide on such requirements as size of
project, time frame and goal.
Compared to secondary research,[clarification needed]
primary data may be very expensive in preparing and
carrying out the research. Costs can be incurred in
producing the paper for questionnaires or the equipment
for an experiment of some sort.
In order to be done properly, primary data collection
requires the development and execution of a research
plan. It takes longer to undertake primary research than
to acquire secondary data.
Some research projects, while potentially offering
information that could prove quite valuable, may not be
within the reach of a researcher.
By the time the research is complete it may be out of
date. Low response rate has to be expected.
Secondary
Secondary data is the data collected by
someone else other than the researcher
himself. This data can be gathered from
government records, books, trade
associations, national or international
institutes, statistics agencies, etc.
the research is already done for you so
you just have to go onto the internet.
It might not be phersific or what you are looking for
and its not you own work it might also be wrong.
Quantitative
When you do a survey and with numbers
and you can say 9 out of 10 people liked
my product
Its quick and easy to make and quick
and easy for people to answer and fill in
also good to understand.
The research is to narrow sometimes, you also only
have statistics and it can take ages
Qualitative
More in-depth peoples thoughts more
questions
Better information you will find out a
lot more
Takes a long time to come thought](https://image.slidesharecdn.com/unit1researchmethodstmanston-140606040318-phpapp02/85/Unit-1-research-methods-tmanston-1-320.jpg)
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The document discusses research methods for creating new media products, including primary, secondary, qualitative, and quantitative research. It then asks about the specific research methods used for assignments in year 11 photography and advertising units, how the information was stored, and what additional research could be done for future projects. Research for the assignments included primary questionnaires and focus groups, secondary research on the internet, and qualitative and quantitative data from surveys. Information was stored in PowerPoint presentations, bookmarks, and files on the computer and in folders. For future projects, the response suggests conducting audience research and analysis of films, music videos, artists, and genres.
Unit 1 research methods
The document discusses research methods for creating new media products, including primary, secondary, qualitative, and quantitative research. It then asks about the specific research methods used for assignments in year 11 photography and advertising units, how the information was stored, and what additional research could be done for future projects. Research for the assignments included primary questionnaires and focus groups, secondary research on the internet, and qualitative and quantitative data from surveys. Information was stored in PowerPoint presentations, bookmarks, and files on the computer and in folders. For future projects, the response suggests conducting audience research and analysis of films, music videos, artists, and genres.
Unit 1 research methods worksheet y11
The document discusses research methods used for assignments in year 11 photography and advertising units. It describes using primary research like questionnaires and focus groups for audience feedback, and secondary research on the internet to research photographers, techniques, and real advertising examples. Both quantitative and qualitative research was utilized. Information was stored and organized using PowerPoints, bookmarks, word docs, blogs, and physical folders to collate and reference for the projects.
Unit 1 research methods worksheet Y11
This document discusses various research methods that could be used when creating a new media product, including primary research methods like questionnaires and focus groups, secondary research using existing sources like the internet and books, and qualitative and quantitative methods. It then provides examples of the specific research methods and techniques used by the author in their year 11 assignments for photography and advertising units, such as conducting internet research, practicing techniques, and analyzing examples. Finally, it describes how the author collated and stored information during the research process using tools like PowerPoints, bookmarks, and files.
Unit 1 research methods worksheet
The document discusses different research methods including primary, secondary, quantitative, and qualitative research. It provides definitions and examples of each method. Primary research involves collecting original data through experiments or tests, while secondary research analyzes existing research. Quantitative research uses numerical data and sampling to test theories, while qualitative focuses on understanding people's experiences through small groups. The document asks questions about what research methods and techniques were used for assignments in year 11 involving advertising and a media project, including using websites, videos, and surveys. It discusses how the information was organized and stored. Finally, it provides an example of how the different research methods could be used to create a new reality TV show for the BBC.
Unit 1- Research Methods Worksheet Y11
This document discusses different research methods and techniques that can be used when creating a new media product. It defines primary research, secondary research, qualitative research, and quantitative research, outlining advantages and disadvantages of each. It then asks what research methods and techniques were used for assignments in year 11 photography and advertising units, including the internet, videos, and images. It inquires if different methods would be used if redoing the projects and how information was collated, stored, and used during the research process, such as bookmarks, files, and presentations.
iuiufiUnit 1 research methods worksheet y11
This document discusses research methods used for media projects in year 11 units on photography techniques and advertising. It provides definitions and examples of primary research, secondary research, qualitative research, and quantitative research. The document asks what research methods and techniques were used for assignments in those units, including questionnaires, internet research, practice shots, and inspiration from other ads. It also asks how the collected information was organized and stored, such as in PowerPoints, bookmarks, folders, and documents. Finally, it discusses what research methods might be used for future projects.
Unit 1 research methods worksheet y11
This document discusses research methods used for media projects in year 11 units on photography techniques and advertising. It provides definitions and examples of primary research, secondary research, qualitative research, and quantitative research. The document asks what research methods and techniques were used for assignments in those units, including questionnaires, internet research, practice shots, and inspiration from real products and advertisements. It also asks how the collected information was organized and stored, such as in PowerPoint presentations, bookmarks, folders, and word documents. Finally, it discusses what research methods might be used for future projects.
Media research
This document discusses various research methods that can be used when creating a new media product, including primary research, secondary research, quantitative research, and qualitative research. It provides definitions and examples of each method, as well as advantages and disadvantages. The document then asks questions about what research methods and techniques the reader used for assignments in photography and advertising units, how they collated and stored information, and whether they would use different methods if completing the projects again.
Unit 1 research methods worksheet y11 unit 1
This document discusses different research methods and their advantages and disadvantages. It defines primary research as data gathered directly, and lists questionnaires, focus groups, observations, and experiments as examples. Secondary research refers to existing information from sources like the internet, books, and surveys. Quantitative research uses numerical data from surveys and stats, while qualitative research uses descriptive words from interviews and open-ended questions. The document asks about research methods used in past assignments and how information was organized. It discusses internet research, questionnaires, and YouTube for advertising projects. Reflection on whether other methods could have been used is also provided.
Unit 1 research methods worksheet y11
This document discusses research methods for creating new media products. It defines primary, secondary, qualitative, and quantitative research methods and provides examples. The document then asks what research methods were used for assignments in year 11 photography and advertising units. It discusses using primary research like questionnaires and focus groups, as well as secondary research from the internet to find photographers and techniques. Information was stored in PowerPoints, bookmarks, word docs, and folders on computers and in binders. All listed research methods were used for the assignments.
Unit 1 research methods worksheet for year 10
This document discusses research methods for developing new media products. It defines four research methods - primary, secondary, quantitative, and qualitative research - and provides examples of how each could be used. Primary research involves directly collecting data through surveys or interviews. Secondary research uses existing online sources. Quantitative research uses statistical analysis and numbers, while qualitative research seeks to understand perspectives through interviews and focus groups. The document then asks questions about what research methods a student used for past media assignments, how they organized the information collected, and what techniques they would use if doing the projects again.
Unit 1- Research Methods Worksheet
This document discusses research methods for creating a new media product, including primary, secondary, qualitative, and quantitative research. It then asks questions about the research methods and techniques used by the student in their Year 11 photography and advertising assignments, including using secondary sources like the internet for inspiration, primary research for feedback, bookmarking and saving useful websites, and using videos and practice to complete their projects. The student indicates they would use more research methods if completing the projects again to further develop and improve their work.
unit 1
This document discusses different research methods including primary, secondary, quantitative, and qualitative research. It defines each method and lists their advantages and disadvantages. Primary research involves original sources from the time period being studied and allows for better data interpretation but can be time consuming. Secondary research uses data collected by others and is easy to access but lacks control over data quality. Quantitative research provides depth and detail through measurement but is harder to generalize. Qualitative research also provides depth through description but is more difficult to systematically compare. The document asks about research methods and techniques used for past assignments, how information was organized, and if different methods would be used in the future.
Unit 1 worksheet
To create a new media product, research is important to understand if the target audience will buy the product, how much it can be sold for, and how to make it more appealing. There are four main research methods: primary involves directly asking questions through surveys or focus groups and provides truthful and up-to-date data but takes time; secondary uses already collected data through sources like the internet and is quicker but may not fit the research questions; quantitative uses statistical analysis through large surveys and allows analysis of data but is expensive; qualitative determines how often things happen through notes and observations with a low cost but limited statistical data.
life
The document discusses various research methods that could be used when creating a new media product, including primary, secondary, quantitative, and qualitative research. Primary research involves collecting original data, while secondary research uses existing data. Quantitative research deals with numerical data and qualitative research provides more in-depth details using words. The document then provides an example of how these different research methods could be employed by the BBC to develop a new reality television show, such as using primary research to understand audience preferences, secondary research to examine popular shows, quantitative data to analyze viewership numbers, and qualitative feedback from the target audience.
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Unit 1 research methods tmanston
- 1. Unit 1: P1, M1, D1 Method Definition Advantage Disadvantage Primary Primary research is a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by evaluating previously collected primary data.[clarification needed] It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and, amongst others. Researcher can focus on both qualitative and quantitative problems. Addresses specific research issues as the researcher controls the search design to fit their needs Great control; not only does primary research enable the marketer to focus on specific subjects; it also enables the researcher to have a higher control over how the information is collected. Taking this into account, the researcher can decide on such requirements as size of project, time frame and goal. Compared to secondary research,[clarification needed] primary data may be very expensive in preparing and carrying out the research. Costs can be incurred in producing the paper for questionnaires or the equipment for an experiment of some sort. In order to be done properly, primary data collection requires the development and execution of a research plan. It takes longer to undertake primary research than to acquire secondary data. Some research projects, while potentially offering information that could prove quite valuable, may not be within the reach of a researcher. By the time the research is complete it may be out of date. Low response rate has to be expected. Secondary Secondary data is the data collected by someone else other than the researcher himself. This data can be gathered from government records, books, trade associations, national or international institutes, statistics agencies, etc. the research is already done for you so you just have to go onto the internet. It might not be phersific or what you are looking for and its not you own work it might also be wrong. Quantitative When you do a survey and with numbers and you can say 9 out of 10 people liked my product Its quick and easy to make and quick and easy for people to answer and fill in also good to understand. The research is to narrow sometimes, you also only have statistics and it can take ages Qualitative More in-depth peoples thoughts more questions Better information you will find out a lot more Takes a long time to come thought
- 2. Unit 1: P1, M1, D1 What research techniques did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) • Internet • Watching videos • Plans • YouTube clips • Looking in magazines How did you collate, store and use the information trail for Units 18 and 21? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?) • Book marked web pages • Saved YouTube clips • Put websites on blogger • Kept pictures in my folder How and why might you use the four research methods in a real life situation? For example if you worked for the BBC and were tasked with creating a new reality TV show how might you use the four research methods to help? • Primary research – interview potential audience, conduct survey on viewing habits • Secondary research – watch rival programs , read reviews, use internet • Qualitative - look at / research (rival products) also feedback from consumers (reviews), use BARB • Quantitative – in-depth interview potential audience, viewing habits • What research methods did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. primary, secondary, qualitative, quantitative) • Secondary – looked at adverts/ research (rival products) different styles of adverts (print and tv) • Qualitative - looked at adverts/ research (rival products) also feedback from consumers (reviews)