Primary research involves collecting original data through methods like questionnaires, interviews, and experiments. It allows the researcher to focus on specific issues and have control over data collection. However, it is more expensive and time-consuming than secondary research. Secondary research uses data collected by other researchers from sources like government records, books, and statistics agencies. It is quicker than primary research but the data may not be tailored to the researcher's specific needs. Qualitative research provides in-depth insights through open-ended questions but takes a long time. Quantitative research uses surveys and statistics to understand things like preferences but the research scope may be narrow.

1. Unit 1: P1, M1, D1
Method Definition Advantage Disadvantage
Primary
Primary research is a collection of original
primary data collected by the researcher. It
is often undertaken after the researcher has
gained some insight into the issue by
reviewing secondary research or by
evaluating previously collected primary
data.[clarification needed] It can be
accomplished through various methods,
including questionnaires and telephone
interviews in market research, or
experiments and, amongst others.
Researcher can focus on both qualitative
and quantitative problems.
Addresses specific research issues as the
researcher controls the search design to
fit their needs
Great control; not only does primary
research enable the marketer to focus on
specific subjects; it also enables the
researcher to have a higher control over
how the information is collected. Taking
this into account, the researcher can
decide on such requirements as size of
project, time frame and goal.
Compared to secondary research,[clarification needed]
primary data may be very expensive in preparing and
carrying out the research. Costs can be incurred in
producing the paper for questionnaires or the equipment
for an experiment of some sort.
In order to be done properly, primary data collection
requires the development and execution of a research
plan. It takes longer to undertake primary research than
to acquire secondary data.
Some research projects, while potentially offering
information that could prove quite valuable, may not be
within the reach of a researcher.
By the time the research is complete it may be out of
date. Low response rate has to be expected.
Secondary
Secondary data is the data collected by
someone else other than the researcher
himself. This data can be gathered from
government records, books, trade
associations, national or international
institutes, statistics agencies, etc.
the research is already done for you so
you just have to go onto the internet.
It might not be phersific or what you are looking for
and its not you own work it might also be wrong.
Quantitative
When you do a survey and with numbers
and you can say 9 out of 10 people liked
my product
Its quick and easy to make and quick
and easy for people to answer and fill in
also good to understand.
The research is to narrow sometimes, you also only
have statistics and it can take ages
Qualitative
More in-depth peoples thoughts more
questions
Better information you will find out a
lot more
Takes a long time to come thought

2. Unit 1: P1, M1, D1
What research techniques did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit
21 Media Project? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc)
• Internet
• Watching videos
• Plans
• YouTube clips
• Looking in magazines
How did you collate, store and use the information trail for Units 18 and 21? (e.g. did you book mark key
websites? Keep a list of websites used? Print off or save any info for your folders?)
• Book marked web pages
• Saved YouTube clips
• Put websites on blogger
• Kept pictures in my folder
How and why might you use the four research methods in a real life situation? For example if you worked for the
BBC and were tasked with creating a new reality TV show how might you use the four research methods to help?
• Primary research – interview potential audience, conduct survey on viewing habits
• Secondary research – watch rival programs , read reviews, use internet
• Qualitative - look at / research (rival products) also feedback from consumers (reviews), use BARB
• Quantitative – in-depth interview potential audience, viewing habits
•
What research methods did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit
21 Media Project? (e.g. primary, secondary, qualitative, quantitative)
• Secondary – looked at adverts/ research (rival products) different styles of adverts (print and tv)
• Qualitative - looked at adverts/ research (rival products) also feedback from consumers (reviews)