This document discusses various research methods that can be used when creating a new media product, including primary research, secondary research, quantitative research, and qualitative research. It provides definitions and examples of each method, as well as advantages and disadvantages. The document then asks questions about what research methods and techniques the reader used for assignments in photography and advertising units, how they collated and stored information, and whether they would use different methods if completing the projects again.

1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual. It is raw data.
E.g. Questionnaires, surveys.
Trusted information.
Up to date information.
Unbiased.
Specific information.
You have created biased
questions
Limited questions
Time – to create
Time – to collate
Effort
People may not answer
honestly.
Secondary
A summary of existing
research E.g. books, studies,
internet, magazines.
Very quick and easy.
Time saving
Time efficient
Trusted source
Trusted answers ~ Unbiased
Research may not give you
answers you want/need.
Old and out of date info.
Can be from a biased source.
Not specific to what you may
want/need
Quantitative
Any data with numbers of
statistical analysis.
Survey
Focus groups
Polls
questionnaire
Precise/accurate
Good statistical data
Response may be limiting
Info does not include- how
/when/why
Qualitative
Information Involving words
rather than numbers.
Questionnaire ~ Open ended
Focus groups
interviews
Rich/Detailed response
More specific
More representative
Time consuming
Un categorical data
Time – to create
Time – to collate
Effort

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9/18- Research
• Primary research- Questionnaire- audience feedback
• Focus group- audience feedback.
• Secondary- internet- photographers/ photos/techniques
• Quantitative- questionnaire- audience feedback
• Qualitative- questionnaire- audience feedback
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
Unit 9 – Research
• internet- google, time magazine, national geographic
• practise shots
• Design plans
Unit 18 – Research
• Internet- YouTube, different companies, advertising techniques
• Real products- bottles, gum
• Real advertising companies
• Videos- TV adverts.
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
All research methods used in unit 9 and unit 18
Future projects
• Film = audiences tastes/feedback, trailer analysis
• Music video = research music vids- artists, genre, styles, techniques.

3. Unit 1: P1, M1, D1
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information/Research was collected and stored in the following ways:
• PowerPoint
• Bookmarks
• Viewing history
• Blogger
• Home learning tasks
• Unit tasks
• Files/folders-Computers
• Files /folders- manila folders.