2. Terminology
• Circulation
– How many copies of a print product that have been distributed
• Hits
– How many times a certain webpage had been viewed
• Box Office Figures
– How much money a film has made at the cinema
• Ratings
– How something had been rated (4/5, 5 stars, 95% etc)
• Sales
– How many products have been sold
3. Primary Research
• Definition
– Research you personally do
• Advantages
– You can fact check your own information
• Disadvantages
– Not everything online is accurate or true.
• Example – Doing your own research for a project.
4. Secondary Research
• Definition
– Re-Using information
• Advantages
– The re-research has already been done so getting it done is easy.
• Disadvantages
– The research isn’t always easy
• Example
– Looking into stuff like in text books etc.
5. Quantitative Research
• Definition
– Research you can put into stats and figures.
• Advantages
– Figures can be more accurate and represent things better
• Disadvantages
– Can only do certain research in this way as the answers have to be
very short
• Example
– 80% of people like blue whereas 20% of people dont
6. Qualitative Research
• Definition - In depth questions that include reasoning
• Advantages – Can get very specific answers for more detailed
research.
• Disadvantages – Takes quite a lot longer to answer the questions.
• Example
– Why is Pc better than console?
7. Audience Research
• Definition – Finding out who uses/consumes a product.
• Advantages – You can more target your product too whatever group of
people use it.
• Disadvantages – Only targets your consumers and not what others may
want.
• Example – giving out a questionnaire to the consumers of your product.
8. Market Research
• Definition – Finding the market place for a selling product
• Advantages – You can see where the product is sold .
• Disadvantages – distributing the surveys will be hard
• Example – Doing a survey a to see to see where people
buy products
9. Production Research
• Definition - Finding information and resources required to produce a
piece of media.
• Advantages – Can research what you want from a product way
more accurately . Can also make you prepared for it.
• Disadvantages – Doing research can take quite a long time to do.
• Example – Finding out what camera too buy because you don’t
know which is best.
10. Terminology
• Objective
– Research that is not influenced by personal feelings or opinions
• Subjective
– Research that is not influenced by personal feelings or opinions
• Valid
– Whether the research proposed is able to answer the intended
outcome/question
• Reliable - Research that produces accurate and consistent results
