This document discusses research methods for developing new media products. It defines four research methods - primary, secondary, quantitative, and qualitative research - and provides examples of how each could be used. Primary research involves directly collecting data through surveys or interviews. Secondary research uses existing online sources. Quantitative research uses statistical analysis and numbers, while qualitative research seeks to understand perspectives through interviews and focus groups. The document then asks questions about what research methods a student used for past media assignments, how they organized the information collected, and what techniques they would use if doing the projects again.