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Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Where you would go out and
find the research yourself for
your certain film or such this
could be such as
questionnaires and a phone
survey to see what people
need in a film.
Gets specific information for
your certain related target
market and something related
to what you are doing so it is a
niche idea and not a broad one.
It would take time to do and to
complete when you could be
going out and filming.
Secondary
Where you do internet
research to find out about
your certain idea.
It is very quick and easy to do
all you really need is to have a
computer and access to
internet.
It can be broad view of what
you are trying to do and also
there can be things in the way
of the website that can take
you time such as surveys.
Quantitative
Is used for statistical analysis
because it produces hard
numbers. It is most often
used for large scale surveys,
like the census. It asks
questions like, how, when,
where, and how often.
Easier to compile the data
onto a chart or graph because
of the numbers that are made
available. The research can be
conducted on a large scale and
gives a lot more information as
far as value and statistics.
It is more costly than using
qualitative research, is that
numbers change often so that
you would have to change the
chart really often.
Qualitative
Instead of using surveys to
compile and use different
types of information, this type
of research figures out how
often something happens and
why ,interviews, focus
groups, reviews, and
observations
Easier to gain a better
understanding of the target
market because the types of
questions that are asked
during the research process
begin with the word why.
You can only gather the
information that the small
group gave to you and a safe
assumption of the rest of the
people will not be counted for.
Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
Secondary research and qualitative I record from the crime drama.
How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
I bookedmarked key websites however I lost some of them due to the computer but I still have some at home
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
I used Secondary research such as online sources and friends and family,
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
Yes I would use some primary research now and go out and ask the public what they want rather than the internet other
Than just friends telling me that is good, I would probably use a survey.

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Unit 1 research methods worksheet for year 10

  • 1. Unit 1: P1, M1, D1 Why would you complete research if you were creating a new media product? • To find out if your target audience would buy your product • To find out how much you could sell your product for • To find out how to make your product more appealing to your target audience • To find out how to market your product to your target audience Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one. Method Definition Advantage Disadvantage Primary Where you would go out and find the research yourself for your certain film or such this could be such as questionnaires and a phone survey to see what people need in a film. Gets specific information for your certain related target market and something related to what you are doing so it is a niche idea and not a broad one. It would take time to do and to complete when you could be going out and filming. Secondary Where you do internet research to find out about your certain idea. It is very quick and easy to do all you really need is to have a computer and access to internet. It can be broad view of what you are trying to do and also there can be things in the way of the website that can take you time such as surveys. Quantitative Is used for statistical analysis because it produces hard numbers. It is most often used for large scale surveys, like the census. It asks questions like, how, when, where, and how often. Easier to compile the data onto a chart or graph because of the numbers that are made available. The research can be conducted on a large scale and gives a lot more information as far as value and statistics. It is more costly than using qualitative research, is that numbers change often so that you would have to change the chart really often. Qualitative Instead of using surveys to compile and use different types of information, this type of research figures out how often something happens and why ,interviews, focus groups, reviews, and observations Easier to gain a better understanding of the target market because the types of questions that are asked during the research process begin with the word why. You can only gather the information that the small group gave to you and a safe assumption of the rest of the people will not be counted for.
  • 2. Unit 1: P1, M1, D1 What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ? Secondary research and qualitative I record from the crime drama. How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?) I bookedmarked key websites however I lost some of them due to the computer but I still have some at home What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ? I used Secondary research such as online sources and friends and family, If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How and why would you do this? Yes I would use some primary research now and go out and ask the public what they want rather than the internet other Than just friends telling me that is good, I would probably use a survey.