2. Terminology
• Circulation
The amount of copies a print product that have been
distributed, for example Ok magazine sold 355,969 copies in the
first six months of 2012, down 24.8% year on year.
• Hits
How many times a certain webpage have been viewed.
• Box Office Figures
Amount of money that is made at the cinema.
• Ratings
When something had been rated (4/5 5 stars, 95% etc.)
• Sales
The amount of products that have been sold.
3. Primary Research
• Definition
The research you do yourself.
• Advantages
Ba able to create your own research to get the information you
need for your work.
• Disadvantages
Can take a long time to set-up your own research when gathering
all your results then having to present them.
• Example
Interviews – A discussion between two people where one asks the
other questions.
Focus groups – A group of people asked questions, about different
backgrounds.
Products Analysis – Critically discussing a product or text.
Questionnaires/ surveys – Questions based around a product/
subject to produce statistical data.
Vox Pops – Talking about a topic with other people on the streets.
4. Secondary Research
• Definition
Using existing research in your own work.
• Advantages
The research has been done for you.
There’s a wide range of resources available.
• Disadvantages
Might not be what you were looking for which can make it hard to find the
research you want.
• Example
Internet research – Researching things on the internet to get all the
information you want.
Library research – Going to a library reading the things you need to know.
Archive research – involves finding evidence from original archival records.
5. Quantitative Research
• Definition
Research that you can quantify/ measure and put into
percentages, fractions and numbers.
• Advantages
Using graphics you can see if they like your work or not.
• Disadvantages
– Can’t have enough detail.
• Example
Sales
Box Office figures
Website hits
TV ratings
6. Qualitative Research
• Definition
Research that goes more in depth- finding out
opinions/beliefs/reasoning
• Advantages
Improve your work by asking questions to others.
• Disadvantages
Not being to get all the information you need to get.
• Example
Reviews
Responses
Discussions
Forums
7. Audience Research
• Definition
Get to find out who looks/views at a products.
• Advantages
Get to find out who is looking at your product to see what people like and
don’t particularly like.
• Disadvantages
Don’t know what people think about your product.
• Example
Mass audience
Children
Men
Women
teenagers
8. Market Research
• Definition
Gathering information about consumers, needs and preferences.
• Advantages
Have a lot of data coming from different sources.
• Disadvantages
Companies need to develop new products when their order products
reach the end of their life cycles.
• Example
one-on-one
interviews
Phone surveys
Testing
9. Production Research
• Definition
Gives information on the characteristics of the product, it
focuses on the production of the product.
• Advantages
You know the equipment to use and what software to use.
• Disadvantages
It can take a lot of time as well as making it.
• Example
Makings of films
Analysing similar genres and themes.
10. Terminology
• Objective
Not influenced by personal feelings or opinions
• Subjective
It has been influenced by personal feelings or by their opinions.
• Valid
Seeing if the research is able to answer the questions that are
asked.
• Reliable
Researching if the products are accurate and are done in the
same way over time.
11. Harvard Referencing
Name of the film being researched;
1. Christopher Nolan, (2014), Interstellar
2. John Green, (2012), The Fault in Our Stars
3. Mark Zuckerberg, (2004), Facebook
4. Kirsty Tyler, (1993), OK magazine
