1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual. Its raw data.
e.g. questionnaires, surveys,
observations.
• Reliable/trusted
information
• Up to date information
• Unbiased
• Specific
• Takes time to
gather/create/collate
results
• Can cost money
• Questions could be
biased.
• Non-honest answers
Secondary
Research gathered by someone
else.
E.g. Internet, website,
Newspapers.
• Time efficient
• Mostly free
• Trusted answers
• Unbiased
• Unreliable
• Could be biased
• Gives answers you
weren’t looking for
• Out of date data
Quantitative
Research/data with numbers or
statistical analysis.
E.g. surveys focus groups, polls,
questionnaires.
• Precise/accurate
• Good statistical
results/data
• Limited response
• Information doesn’t
include how/why/when
Qualitative
Information using words.
E.g. questionnaires-open ended
• Rich, detailed information
• More specific
• More representative
• Time consuming
gather/create/collate
information
• Harder to categorise data
•

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising)?
Unit 9/18
Primary-Questionnaire- audience feedback
Focus groups-audience feedback
Secondary-Internet- photographers/photographs/techniques
Qualitative- Quantitative- questionnaires/focus groups-audience feedback
Quantitative- questionnaires/focus groups-audience feedback
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information / research was collected and stored in the following ways:
• PowerPoint presentations
• Bookmarks
• Viewing history
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc.) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and
Unit 18 (Advertising) ?
When we researched unit 18 we used the internet e.g. Google to view current print adverts as well as watching videos of
adverts to give different concepts and to find what was already out there. We also looked at real products already out
there as well as real advertising agencies.
During unit 9 we used the internet e.g. Google to research different photography techniques and did a practice shoot in
order to adapt our skill as well as design plans.
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
All research methods were used during Unit 9/18
Future projects:
• Film –audiences tastes /feedback, trailer analysis, film beginning analysis
• Music video- research music videos- artists genres, styles, techniques.

3. Unit 1: P1, M1, D1
• Word docs
• Blogger
• Home-learning tasks
• Unit tasks
• Files/folders- computer
• Files/folders- manila folders