The document discusses different research methods for creating a new media product, including primary, secondary, quantitative, and qualitative research. It defines each method and lists advantages and disadvantages. Primary research involves doing the work yourself, which allows sole focus but less overall work. Secondary research uses a team which allows more work to be done quicker but could lead to arguments or lost work. Quantitative research uses others' knowledge but risks incorrect information. Qualitative research gets customer feedback, with positive feedback providing useful research but negative feedback invalidating the research.

1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Primary research is when you
go out and find out stuff
yourself without the help of
others.
You have one goal and you
don’t get distracted by others,
so you get the research done
without trouble.
You can’t check that your
research is correct with others
and you get less work done.
Secondary
Secondary research is where
two or more people work as a
team to research a given
topic.
You can cover more work as a
team so everything is easier
and quicker.
The team could have an
argument or the research
could be lost if it was stored
on one computer.
Quantitative
Quantitative working is where
you ask someone else one
what they know about the
subject and you can have
solid research.
You can produce really good
research because you have
other people’s knowledge to
use as your research.
The knowledge that others
give you might not be correct
so your research could be
wrong.
Qualitative
Qualitative research is where
you ask potential customers
what they think to create
positive and negative
feedback.
Positive feedback can provide
good research to what the
public wants.
Negative feedback would
make your research invalid so
you would have to start again.

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
I used primary because I find that working on my own is more effective.
How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
I saved links into my files so that I could go back to that exact page and get more information.
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
I used the internet to do my research because I find it easier to find out information.
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
I would use secondary because the research I would do would be easier with more people.