To find out if their target audience would buy a new media product, how much it could be sold for, how to make it more appealing to the audience, and how to market it to them. The document defines and compares four research methods: primary research provides up-to-date and accurate information but is time consuming and expensive; secondary research is quick and easy but may be outdated; quantitative research studies large numbers but ignores context; qualitative research allows issues to be examined in depth but depends on researcher skills.

1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
 To find out if your target audience would buy your product
 To find out how much you could sell your product for
 To find out how to make your product more appealing to your target audience
 To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each
one.
Method Definition Advantage Disadvantage
Primary
Primary research is new
research, carried out to
answer specific issues or
questions. It can involve
questionnaires, surveys or
interviews with individuals or
small groups.
Up to date information.
Very accurate information.
Time consuming.
Maybe expensive.
Secondary
Secondary research makes
use of information previously
researched for other
purposes and publicly
available.
Quick and easy to get hold
Of.
Research May be outdated or
specified for another
purpose.
Quantitative
Quantitative research is
about asking people for their
opinions in a structured way
so that you can produce hard
facts and statistics to guide
you.
Useful for studying large
numbers of people.
Provides precise numerical
data.
The context of the study or
experiment is ignored.
Qualitative
Qualitative Research is
primarily exploratory
research. It is used to gain an
understanding of underlying
reasons, opinions, and
motivations.
Issues can be examined in
detail and in depth.
The research framework and
direction can be quickly
revised as new information
emerges.
Research quality is heavily
dependent on the individual
skills of the researcher and
more easily influenced by the
researcher's personal biases.

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Secondary research for photography and adverts.
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your
folders?)
I used the html code of the websites and placed them on a word document
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and
Unit 18 (Advertising) ?
Watched videos and read book
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
I would use the methods because they were helpful

3. Unit 1: P1, M1, D1