The document discusses various research methods that could be used when creating a new media product, including primary, secondary, quantitative, and qualitative research. Primary research involves collecting original data, while secondary research uses existing data. Quantitative research deals with numerical data and qualitative research provides more in-depth details using words. The document then provides an example of how these different research methods could be employed by the BBC to develop a new reality television show, such as using primary research to understand audience preferences, secondary research to examine popular shows, quantitative data to analyze viewership numbers, and qualitative feedback from the target audience.