This document discusses different research methods and techniques that can be used when creating a new media product. It defines primary research, secondary research, qualitative research, and quantitative research, outlining advantages and disadvantages of each. It then asks what research methods and techniques were used for assignments in year 11 photography and advertising units, including the internet, videos, and images. It inquires if different methods would be used if redoing the projects and how information was collated, stored, and used during the research process, such as bookmarks, files, and presentations.
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1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual. It is raw data.
Questionnaire
Focus Group
Observations
Experiments
You can trust this information
Up to date
Unbiased
Specific Info
You have created biased questions
Limited questions
Time consuming- to create
Time consuming- to gather
Effort
People may not answer honestly
Secondary
Research that already exists
Internet
Books/Magazines
Biographies
Surveys
Opinion Polls
Quick and easy
Time saving/efficient
Trusted source
Trusted answers- unbiased
Research may not give you
answers you want/need
Old and out of date info
How do we know we can trust the
source?
May not be specific to your needs
Quantitative
Any data with numbers or
statistical analysis
Survey
Focus Groups
Polls
Questionnaire
Accurate
Good statistical data
Response is limiting
Info does not include-
how/why/when
Qualitative
Information using words
Questionnaire- open ended
Focus Groups
Interviews
Rich, detailed response
More specific
More representative
Time consuming- to create
Time consuming- to gather
Effort
Harder to categorise the data
2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9- primary (questionnaire), secondary, qualitative
Unit 18- secondary
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
Unit 9- I used the internet links provided by sir
Used Time, National Geographic
Unit 18- YouTube and Google Images for advertisement
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
No, I would leave them as they are.
3. Unit 1: P1, M1, D1
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information/research was collected and stored in the following ways:
• PowerPoint presentations
• Bookmarks
• Viewing history
• Word docs
• Blogger
• Home Learning tasks
• Unit tasks
• Files/folders- computer
• Files/folder- manila folders
