The document summarizes a proposed system for personalized travel recommendation based on Facebook data. It begins by discussing existing challenges with cold start recommendations and existing recommendation techniques. It then proposes a new framework called Implicit-feedback based Content-aware Collaborative Filtering (ICCF) that incorporates semantic content from social networks to address cold start recommendations without negative sampling. Finally, it evaluates ICCF on a large location-based social network dataset and finds it outperforms existing baselines particularly for cold start scenarios by leveraging user profile information.