Google Analytics, acquired by Google in 2005, is the largest web analytics tool used by over 10 million websites, providing 80+ reports to help analyze user behavior. It allows tracking of visitor demographics, engagement, traffic sources, and conversions, and is fully integrated with Google AdWords. Setting up an account involves creating or using an existing Google account, choosing between website or app tracking, and installing tracking code on the website.

1. Google Confidential and Proprietary
Basics of
Google Analytics
Meraj

2. Google Confidential and Proprietary
Google Analytics
What
How
Why
Who

3. Google Confidential and Proprietary
Google Analytics
What
How
Why
Who

4. Google Confidential and Proprietary
Google Analytics tells you...
http://
Audience
Demographics
Interests
Geo Location
Language
Device
Network
Engagement/Behaviour
Acquisition
Organic/Paid
Direct/Referral
Keywords
Costs analysis
Social activity
Behaviour
Content
Events tracking
Experiments
Conversions
Value
Conversions
Conversion paths
Attributions
Sales Performance
Goal Flow
Focus on Ecommerce

5. Overall Goal of Analytics
Understand which traffic sources are driving which visitors to do what
Entry Behaviour/ Exit
Google Confidential and Proprietary
Engagement
Goals

6. Google Confidential and Proprietary
Useless Facts
● Acquired by Google in April 2005
● Largest Web Analytics tool. Over 10 Million websites
currently use Google Analytics
● Over 10 Million hits processed per month per website
● Offers 80+ Reports
● Easily integrated with Google AdWords
● Tracks mobile Websites and Mobile Apps
● Most of all, its completely FREE

7. Google Confidential and Proprietary
What
How
Why
Who

8. A GIF hit is created
and sent to the
Google servers
_trackEvent(category, action, opt_label,opt
_value,opt_noninteraction) _gaq.push ([‘
trackEvent', 'name', 'label', value,true]);
trackEvent(category, action, opt_lab
el, opt_value,opt_noninteraction)_ga
q.push (['_trackEvent', 'name', 'lab
el‘,value, true]);trackEvent(categ
ory, action, opt_label,opt_value
opt_noninteraction)_gaq.push
(['_trackEvent', 'name', 'lab
el', value, true]);trackEven
t(category, action, opt_la
2a 2b 2c
GA UI API
Google Confidential and Proprietary
How Google Analytics Works
Your Website loads on any device First-party GA cookies
Data made available in the user
interface or through the API
The GA javascript
begins to fire
are read from, and/or
written to the browser
by the javascript code
Data is processed and pre-aggregated
Data is sent to Google’s servers
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9. Google Confidential and Proprietary
Setting up a Google Analytics Account

10. Google Confidential and Proprietary
Setting up a Google Analytics Account
Step1
www.google.com/anaytics/

11. Non-Google Account Users
Google Confidential and Proprietary
Setting up a Google Analytics Account
Step2: Use existing Google Account or Create a new Account
Google Account Users

12. Google Confidential and Proprietary
Setting up a Google Analytics Account
Step3: Choose either
website or App, and
then Choose between
Universal or Classic
Analytics
*Web Property is
the website URL
you are tracking
through Google
Analytics

13. Google Confidential and Proprietary
Setting up a Google Analytics Account
Step4: Install Code on your website
Done!

14. Google Confidential and Proprietary
What
How
Why
Who

15. Google Confidential and Proprietary
Reports to help Analyze user Behavior

16. Google Confidential and Proprietary

17. Google Confidential and Proprietary
What
How
Why
Who

18. Google Confidential and Proprietary
Go to tool for:
● CEO
● Marketing team
● Sales team
● Content developers
● Publishers
● Ad Pros
● Affiliates
● SMM/SEO/SEM Pro

19. Google Confidential and Proprietary