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An Introduction To Google Analytics
The document discusses Google Analytics, outlining its basic concepts, features, and terminology related to user sessions, metrics, and dimensions. It explains how user source tracking works, the importance of filters and segments, and provides insights into audience, acquisition, behavior, and conversion reports. Additionally, it offers resources and training information for further learning in digital analytics.
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An Introduction To Google Analytics
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- 4. http://www.GlobalMediaInsight.com Who’s Hungry? User Experience Websiteperformance Localisation Traffic source/channel analysis Campaign performance Product awareness Product performance Product demand Revenue sharing Technology Marketing Sales & Merchandising Product refunds User loyaltyOperations
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- 8. http://www.GlobalMediaInsight.com Users and TheirSessions Ahmad Khaled Ahmad Monday 3:30pm - 3:42pm Monday 3:35pm - 3:58pm Tuesday 3:38pm - 4:10pm 2 Users 3 Sessions
- 9. http://www.GlobalMediaInsight.com Question How does GoogleAnalytics know that the user who came back on Tuesday is Ahmad and not a new user? Answer A random number (called the Customer ID) is stored on Ahmad’s computer in a cookie.
- 10. http://www.GlobalMediaInsight.com Sessions Count Ahmad Khaled Monday 3:30pm -3:42pm Wednesday 11.50pm – 12.10am 1 SessionMonday 3:50pm – 3:56pm 2 Sessions
- 11. http://www.GlobalMediaInsight.com The Hierarchy Account (Sign in) Property (Datacontainer) Property (Data container) View (Filtered) View (Filtered) View (Filtered) View (Filtered)
- 12. http://www.GlobalMediaInsight.com More Basic Terms Thenumber of pages that were visited by all usersPageviews The percentage of sessions where only one page was viewed*Bounce Rate An action we would like the user to take on the siteConversion The percentage of sessions that contain a conversionConversion Rate A group of users that share similar attributesSegment
- 13. http://www.GlobalMediaInsight.com Segments - We’reNot All Equal
- 14. http://www.GlobalMediaInsight.com Dimension? Metric? Country Sessions Revenue UAE253 100$ KSA 289 150$ Jordan 142 80$ Dimension Metric
- 15. http://www.GlobalMediaInsight.com The Source Three waysGoogle Analytics knows where a user came from (source/medium): 1. AdWords (auto-tagging) 2. Marketers (manual tagging) 3. On its own* (referer HTTP header)
- 16. http://www.GlobalMediaInsight.com The Source <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create','UA-41152208-1', 'auto'); ga('send', 'pageview'); </script>
- 17. http://www.GlobalMediaInsight.com Question What’s to stopa random person (who doesn’t really like you) from placing your tracking code on their website? Answer Nothing (other than their conscience). But even if they do, you can exclude hits that did not come from your site.
- 18. http://www.GlobalMediaInsight.com Filters - What’sThat Noise? Filter Hit Hit Hit HitHit Hit HitHit Hit Country Device Website address Platform Language Environments and many more....
- 19. http://www.GlobalMediaInsight.com Filters ● Once applied,filtering cannot be undone ● Filtering works at the hit level ● Filtering does not cause sampling ● Cannot compare filtered views Segments ● Can be undone by simply removing them ● Segments work at the session level ● Segments may cause sampling ● Up to 4 segments can be compared Filters vs. Segments
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- 21. http://www.GlobalMediaInsight.com Your Goal inLife Goals are the equivalent to conversions in AdWords: • Destination • Event • Time on site • Pages/session
- 22. http://www.GlobalMediaInsight.com The Report Family Audience Whoare you reaching? Acquisition Where are they coming from? Behaviour How are they using your website? Conversions Are they taking action?
- 23. http://www.GlobalMediaInsight.com What Next? 1. DigitalAnalytics Fundamentals (http://analyticsacademy.withgoogle.com/course01) 2. Advanced training session 3. Take the GAIQ test 4. Setup personal GA account
- 24. http://www.GlobalMediaInsight.com Google Analytics Consultation& Services You can also watch the video of this presentation from the URL http://www.dailymotion.com/video/x48flby_an-introduction-to-website-analytics- using-google-analytics_tech About Us Global Media Insight pioneered offering website analytics consultancy and implementation services in UAE since 2010. Learn more about our Google Analytics Consulting services from http://www.globalmediainsight.com/analytics
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Editor's Notes
- #5 Why might each department be interested?
- #7 Talk about supermarket analogy User = Customer Session = Shopping day Hit = View product, buy product
- #12 Account = Container that is associated with a Google account Property = All the data lives here. Usually 1 property for each company. View = Looking at the data in a property from a certain perspective.
- #14 Aggregate analysis is useless. All Sessions bounce rate = 40% is very different that Women bounce rate = 20%
- #15 Dimension = Row in report. It describes an attribute (country) Metric = Column in report. It measures something. What are other examples of dimensions/metrics?