Google Analytics Overview

Presentation | September 23, 2009 Google Analytics

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why use Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample Optimization Effort $50M Sales Increase From 2.0 To 2.1%= $2.5M In Increase In Revenue 2,200% Increase In Annual Revenue

Basics of Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cookies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Does Web Analytics Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Specifics about Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<script type="text/javascript"> vargaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> varpageTracker = _gat._getTracker("UA-1111111-1"); pageTracker._initData(); pageTracker._trackPageview(); </script UA-1111111-1 >

How to Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image via www.headachecare.com

Funnel/Match Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal Value ,[object Object],[object Object],[object Object],[object Object],[object Object],Image via http://risingsouthfoundation.com

Funnel Visualization Report ,[object Object],[object Object]

Reverse Goal Path Report ,[object Object],[object Object],[object Object]

Bounce Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Things you May Not Know ,[object Object],[object Object],[object Object],[object Object],[object Object],Image via http://latimesblogs.latimes.com

Creating User Accounts/Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating User Accounts/Profiles ctd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking across domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transfer forms across domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Filter Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking across sub domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Filter for subdomains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign URL Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create Custom Report ,[object Object],[object Object],[object Object],[object Object]

Internal Site Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Terms and Start Pages Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Further Information... ,[object Object],[object Object],[object Object],[object Object]

Google Analytics Overview

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Editor's Notes