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Google Analytics for Beginners - BBB Presentation
The document is a beginner's guide to Google Analytics presented by Mike Arce, focusing on how local businesses can utilize the tool for growth. It includes step-by-step instructions on setting up an account, navigating the interface, and tracking metrics such as audience overview and conversions. The guide also emphasizes the importance of setting goals and offers tips for creating useful dashboards and reporting functionality.
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Google Analytics for Beginners - BBB Presentation
- 1. Google analytics A beginner’scourse Mike_J_Arce LOU RUMOR by
- 2. Mike Arce Owner ofLoud Rumor We help local businesses grow and get more customers. Local SEO Pay Per Click Management Social Media Marketing YouTube Advertising Mike_J_Arce Consulting
- 3.
- 4. i want fullparticipation Mike_J_Arce
- 5. i don’t care whoyou are Mike_J_Arce
- 6. save questions untilthe end everyone is at different levels and learn and different paces.
- 7. Who uses analyticsalready? Mike_J_Arce
- 8.
- 9. It’s a powerfultool that google provides that tells you everything you need to know about what’s happening on your website Mike_J_Arce
- 10.
- 11. step 1: Goto googleanalytics.com
- 12. step 2: signin to your google account of choice
- 13.
- 14. step 4: Fillout new ACCOUNT INFormation
- 15. step 4: Fillout new ACCOUNT INFormation
- 16. step 4: Fillout new ACCOUNT INFormation
- 17. step 5: agreeto terms of service
- 18. step 6: copytracking code. Give to designer.
- 19.
- 20.
- 21.
- 22. giving other peopleaccess
- 23. giving other peopleaccess
- 24. giving other peopleaccess
- 25.
- 26.
- 27. adrien! we didit! we set up our account! Mike_J_Arce
- 28.
- 29. click on theview you wish to see
- 30. audience overview (firststandard view)
- 31.
- 32.
- 33.
- 34. scroll menu columndown to acquisition
- 35. click on overviewin acquisition menu
- 36. click any ofthe session sources to learn more
- 37. find bogus referralsources and block them bit.ly/lr-exclude
- 38. hit the backbutton, and click organic searches
- 39.
- 40.
- 41. an average of92% of traffic is not provided
- 42. not provided isa big reason why has become so popular for local businesses. Mike_J_Arce
- 43. free upcoming adwordsworkshop this friday from 11am - 1pm bit.ly/lr-adwords-workshop
- 44. hit the backbutton, and scroll down to see behavior
- 45. click on behaviorto see submenu
- 46.
- 47. click on sitecontent
- 48. click on sitecontent, then all pages
- 49. see which pagesperform the best tons of stats
- 50. scroll down moreto see conversions if you didn’t set up any goals, then you won’t have conversions.
- 51.
- 52. Local Business leads= forms/calls Mike_J_Arce
- 53.
- 54.
- 55.
- 56.
- 57.
- 58.
- 59. Mike_J_Arce this page setsthe goal!
- 60.
- 61.
- 62.
- 63. track all phonecalls
- 64.
- 65.
- 66.
- 67. First, let’s lookat the number when i go to the website directly. Mike_J_Arce LOU RUMOR get.deckover.com/pool-fill-in/
- 68.
- 69. now, let’s lookat the number when i search a keyword and click on an ad. Mike_J_Arce LOU RUMOR
- 70.
- 71.
- 72.
- 73. Mike_J_Arce LOU RUMOR each hasa great support team have them link call tracking to analytics now you can track calls
- 74. ok, now let’smake your life…
- 75. let’s set upyour dashboard
- 76. menu bar >top left > dashboard
- 77. dashboard menu >+ New Dashboard
- 78. blank canvas >name dashboard > create dashboard
- 79. Let’s start withstandard metrics
- 80. start typing sessions> select sessions
- 81.
- 82. notice the sessionswidget. + Add More Widgets
- 83. repeat. up to12 widgets.
- 84. good dashboard widgetideas bit.ly/lr-dashboards
- 85. export dashboard aspdf report
- 86.
- 87.
- 88.
- 89. Mike_J_Arce Owner of LoudRumor We help local businesses grow and get more customers. mike@loudrumor.com 480-331-2723 Mike_J_Arce Loud Rumor Mike Arce