Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Measurefest - GA4 From Migration to Measurement - The Key To Success.pptxSam Thomas
Slides from my recent talk at Measurefest (October 22) in Brighton. It'll walk you through some key considerations when looking at migration and measurement, and the key differences between GA4 and UA.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
User Tracking with Google Analytics and how it survives the break of the Glo...Rafael Biriba
With user tracking you will be able to know how your user is behaving on the page, what he is doing, in addition to access reports and statistics by google analytics. In this talk, I will show how was the evolution of user tracking (using google analytics), since the break of Globosat Play monolith and how to track the user across multiple systems without repetitions code, centralizing all the tracking logic in one place, monitoring the events and actions in different project pages (services). It will also be addressed part of validations and tests to ensure the proper functioning of all this metrics.
=========
Com o monitoramento do usuário, você pode saber como o seu usuário está se comportando em sua página, o que ele está fazendo, além de poder gerar relatórios e estatisticas usando google analytics. Nessa palestra, eu vou mostrar a evolução do monitoramento do usuário (usando google analytics), desde a quebra do monolíto do Globosat Play e como monitorar o usuário entre os micro serviços, sem repetição de codigo, centralizando toda a logica em um unico lugar, monitorando os eventos e ações em diferentes páginas (serviços). Vou também abordar parte da validação e testes que garantem o funcionamento dessas métricas.
Deep dive Google Analytics (The Talent Institute, februari 2017)➚ Mike van Hoenselaar
Een crash course Google Analytics in een ochtend om studenten Growth Hacking van The Talent Institute wegwijs te maken hoe veel zaken tot leven komen als het gaat om interpretatie van data en hoe je inzichten krijgt in Google Analytics.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Démonstrateur à grande échelle de « Smart Water »Isam Shahrour
Cette conférence a été présentée aux journées de l’Office Internationale de l’Eau (OIEAU) sur le thème « Intelligence numérique : nouveaux outils pour la gestion des réseaux d’eau » qui a eu lieu à Paris le 15 mars, 2017. Elle présente le démonstrateur à grande échelle des réseaux d’eau intelligents réalisé sur la Cité Scientifique. Il décrit les réseaux d’eau potable et d’assainissement, l’instrumentation de ces réseaux, l’analyse des données et le retour d’expérience.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Introduction about Quora, Google analytics and Google Ad WordsCode95
The presentation has an introduction about:
Benefits of Quora
Google Ad Words
How to set a successful campaign on Ad Words
Google Analytics
Google analytics approach
Google analytics setup & installation
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Using Google Analytics To Market Your Software IdeaPierre DeBois
A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
The Google Analytics course is an in-depth training program designed to equip participants with the knowledge and skills necessary to effectively utilize Google Analytics to drive data-driven decision making and enhance online performance.
Whether you are a digital marketer, business owner, web analyst, or aspiring data professional, this course provides you with a comprehensive understanding of Google Analytics and its powerful capabilities.
Through a combination of expert-led instruction, hands-on exercises, and real-world case studies, you will delve into the intricacies of Google Analytics and learn how to leverage its features to gain valuable insights into website traffic, user behavior, conversions, and much more. The course takes you from the fundamentals to advanced topics, ensuring you develop a strong foundation while also exploring advanced techniques to extract actionable intelligence from your data.
Key Course Highlights:
Gain an overview of the Google Analytics platform, its key features, and its role in driving data-driven decision making.
Setting Up Google Analytics: Learn how to properly configure Google Analytics for your website or app, including account creation, property setup, and tracking code implementation.
Navigating the Google Analytics Interface: Familiarize yourself with the user-friendly interface and explore various reporting features, customization options, and data visualization tools.
Understanding Key Metrics and Reports: Dive deep into essential metrics and reports, such as audience demographics, traffic sources, behavior flow, conversion tracking, and e-commerce analytics.
Advanced Tracking Techniques: Explore advanced tracking techniques, including event tracking, custom dimensions, enhanced e-commerce tracking, and cross-domain tracking.
Analyzing and Interpreting Data: Develop the skills to analyze and interpret data effectively, enabling you to uncover meaningful insights and optimize your website's performance.
Creating Custom Reports and Dashboards: Learn how to create customized reports and dashboards tailored to your specific business needs, facilitating streamlined data analysis and reporting.
Google Analytics and Marketing Campaigns: Discover how to integrate Google Analytics with marketing campaigns, such as Google Ads, social media advertising, and email marketing, to measure campaign effectiveness and ROI.
Conversion Rate Optimization (CRO): Explore CRO techniques and methodologies, including A/B testing, multivariate testing, and user behavior analysis, to improve conversion rates and maximize website performance.
Google Tag Manager Integration: Understand the benefits of Google Tag Manager and learn how to integrate it with Google Analytics, simplifying tag deployment and tracking management.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
Managing Multi-Location Listings in Google My BusinessNicole Bullock
Presented at BrightonSEO on September 15, 2017 in Brighton, UK. In this deck, basics of local search and multi-location business management in Google My Business will be discussed.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Beyond Meta(Data): Improving Your Blog With Google Search ConsoleNicole Bullock
One of the most robust resources to improve SEO on a website is Google Search Console, and it's free! Find out about the key features of Google Webmaster Tools and improve your website through the data provided in this useful resource.
Building Your Blog With Organic SEO - Fitbloggin 2013 Nicole Bullock
Building your blog through Organic SEO, Social Signals, and Image Optimization - presentation given by Nicole Bullock at FitBloggin 2013 in Portland, Oregon on June 28, 2013. In this talk, I discuss rel=author, Google Panda and Penguin, crafting social media updates with keywords, and how to use image titles and alt tags to increase search traffic.
Presented 3/21/13 to the Weber State Public Relations Student Society of America. I have tips on ways that I've optimized my social media profiles, shown my personality, and interacted with individuals and brands on social media.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1. Google Analytics 101
Social Media Association of Michigan #SMAMI
Nicole Bullock
Senior SEO Associate,
iProspect
2. About Nicole Bullock
• Senior SEO Associate at iProspect, GM
• 7 years as a full-time digital marketing professional
• Experienced SEO and social media speaker at local,
national, and international conferences, seminars,
and events
• Featured in stories for newspaper, blogs, television,
podcasts, and NPR
• Former blogger who learned SEO to make her blog
more successful, and then decided that SEO was
more fun and profitable than blogging
3. The Good News and the Bad News
Good: You will learn the basics and terminology used in
Google Analytics to utilize the existing online resources to
increase your working knowledge of the platform
Bad: You will not be leaving this event today being a
certified Google Analytics Master
4. Not Just Google Analytics, Google’s Analytics
Google offers valuable website traffic and
metrics data to users in more than one
location and platform
• Google Search Console
• Google AdWords
• Google Data Studio
• Google My Business Analytics
6. What is Google Analytics?
Google Analytics (GA) is a service which collects data about digital
interactions on all device types and provides an interface for authorized
users to review data, dimensions, and metrics
For GA to function correctly, every page on the website must include a
snippet of code containing a unique GA ID (UA-XXXXXX-X).
• The code collects anonymous information about your site's visitors
and their behavior, including their location and browser, their path
through your website, and how they interact with specific pages. This
information can then be accessed and analyzed by you on the
Google Analytics website.
7. Dimensions vs Metrics
Dimensions describe data.
Think of them as the 'what':
what keyword did the visitor
use, what browser are they
using, what city are they from.
Metrics measure data. Think
of them as answering 'how
many' or 'how long': how
many pages did they view,
how long was the site visit
duration
In this data table, dimension is marked in blue,
and the associated metrics are in pink.
8. Account Structure: Account/Property/View
Account – highest level entity
(your business)
Property – a specific website or
mobile app. Identified for unique
ID number (UA-xxxxxxx)
View – access point for data
review, customized for data to be
filtered or processed in a certain
way
9. Permissions and User Rights
Permissions and access rights can be granted at account,
property, or view level. They are set and managed using Google
Accounts (the same credentials you use to access Gmail).
Four permission levels are available:
• Manage Users: Add or delete users and assign permissions.
• Edit: Add, modify, or delete accounts, properties, and views.
• Collaborate: Create and share personal assets, dashboards,
annotations.
• Read & Analyze: Can access, pivot, and manipulate data.
10. Sessions vs Pageviews
A session is a series of interactions by a user on your website. One session
can include multiple pageviews, events, and ecommerce transactions. There
are two main ways a session can end:
• Time-based expiration: At midnight, or after 30 minutes of inactivity.
• Campaign change: User arrives via one campaign, leaves, and then
comes back via a different campaign.
11. • Hierarchy Navigation
• Report Navigation
• Date Picker
• ReportTabs
• Graph Display
• DataTable
• Account Settings and
Notifications
The
Reporting
Interface
12. Getting Around in GA
• Accounts, Settings, and Notifications - Your personal Google account,
links to other analytics apps like Google Tag Manager, and notifications about
the current property.
• Hierarchy Navigation - Allows you to easily switch between accounts,
properties and views.
• Report Navigation - Your primary means of navigating to a particular set of
data in GA. The five main reporting groups are:
o Real-Time (live data)
o Audience (including geography, technology, demographics)
o Acquisition (traffic sources, social, AdWords)
o Behavior (landing pages, content performance, events)
o Conversions (goals, ecommerce, attribution)
13. Refine and Display your Metrics
• Date Picker - This appears at the top of every Analytics report, and allows
you to change the date range reflected in the report. You can also use the
Date Picker to compare two date ranges.
• Report Tabs - Allow you to switch between multiple versions of the same
data. Most reports include an Explorer tab, which presents your data in
both visual (charted) and tabularized forms. These determine which
metrics are displayed in the data table.
• Graph Display - While these areas of the interface will vary depending on
which report you're viewing, most Explorer tabs will include a graphical
view of your data.
• Data Table - Your data in tabularized form, plus controls for searching
and pivoting. You can change the sort order, apply visualizations,
change/add dimensions, and execute advanced searches.
14. The Rest of the Data You Can
Get From Google – for Free
15. The Search Data Reporting Timeline
Where the magic happens before and after clickthrough
16. Google Search Console
Search Analytics Report:
• Clicks and impressions data on actual keywords used
• Average keyword ranking position
• Click-through rate
• Secure keyword info that is “Not Provided” in Google Analytics
Tools and Information in Search Console:
• Site errors
• Data highlighter
• “Fetch as Google”
• Structured data testing tool
17. Google Data Studio
Google’s latest data and analytics
visualization offering
• Easily connect to a variety of data
sources, including Google Analytics and
Search Console
• Visualize your data through attractive,
dynamic, and interactive reports and
dashboards.
• Ability to create branded reports for clients
• Share and collaborate with others, just as
you can in Google Drive.
18. Google My Business Insights
Google My Business Insights gives you a
detailed look at how people find your business
listing on the web.
Because many customers find businesses on
Google Search and Maps, Insights focus
on how customers use Search and Maps to find
your listing, and what they do once they find it.
Google My Business dashboard can be linked to
Google Analytics and Google Adwords for more
comprehensive business data and insights.
19. Tools and Resources
Google Analytics Academy – Comprehensive
training leading to certification
Google Analytics Help Center – Official GA
support hub
Google Tag Assistant – A Chrome extension
which is now the single most useful tool for
debugging Google Analytics & Google Tag
Manager
Google Data Studio Tutorial – How to bring
together a visualization of data from Google
Analytics and Search Console