The document discusses growth marketing strategies for a product or service. It emphasizes the importance of retention and product-market fit (PMF) for growth. To establish PMF, companies should analyze data on active users, customer sources and behaviors, what they like, and referrals. Once PMF is established, growth strategies should include acquisition, activation, retention, and referral tactics. Key tools include SEO, SEM, social media marketing, email marketing, content creation, analytics, and testing. Quick wins include automations, influencer marketing, bidding on competitors' keywords, remarketing, community engagement, optimizing for mobile, experiments, and freemium models.

1. All about GROWTH

2. What matters the most ?

4. How did they grow ?
The best marketing doesn’t feel like marketing.

5. When does Growth
come into picture ?

6. Path to Growth
MVP

7. Retention = PMF = Growth
• “You cannot achieve PMF without a focus
on Retention.”
• Single most important thing for growth is
Retention.

8. Retention : How it looks

9. Signs of bad product-market fit
• Declining/no of new customers
• Declining/no renewals
• Your customers are just your
family and friends...mostly
• Your sales guys start quitting
• Your referrals look bad
Your customers don’t bother to
discuss with you

10. Established PMF ?
Eureka !!!

11. Things to do – Established PMF
Dig deep into your PMF data and find the below information:
• Who are your most active users? (Demographics)
• Where are they coming from? (Source)
• What’s their behavioural pattern (expected/new)
• What do they like the most about your product?
• Are they referring? (Your next set of users)
Run and optimize your experiments (not campaigns)
for the above data.

12. Growth Marketing
Use your PMF data to plan your :
• Acquisition strategy -
Get them right when they are looking for you
• Activation strategy -
Once on board, get them to the aha moment, ASAP
• Retention strategy -
Deliver value and mind blowing experience
• Referral strategy -
Simplify referral process. Incentivize and
make them feel good about it

13. Acquire
● SEO
● SEM (Google Adwords, Bing)
● SMM (Facebook, LinkedIn, Twitter)
● Referrals
● k Factor (Virality)
● Content marketing (blog, email, post exchange)
● Email (known connections)
● Meetups (offline community)
● Affiliates/Partnerships
● Pricing (Freemium/bonus)
● Word of mouth.
Activate
● ESPN (Email, SMS, Push Notifs)
● Onboarding (Follow, add, upload, update)
● Behavioral triggers (email, Push Notif.)
● Automations
Retain
● Email
● Loyalty program
● Personalization (customized)
● Lock in (non commitment)
● Comeback credits/bonus
● Community/forum
● Support
● Remarketing
Refer
● Inbuilt sharing
● Incentivize
● Leaderboard
● Evangelize
● Word of mouth.

14. Key Tools
SEO Google Keyword Planned, Google Webmaster, Moz, Hubspot
SEM Google AdWords, Bing
SMM Facebook, LinkedIn, Twitter, Researchgate, Instagram, Buffer,
Email Mailchimp
Content Wordpress (CMS), Medium
Community Meetup.com, Quora, Reddit
Referrals Rafflecopter.com, Appvirality
Analytics Google Analytics, Mixpanel
A/B Tests Google Analytics
Support Freshdesk

15. Quick Wins
• Automations - Acquisition, activation, onboarding and engagement.
• In built growth mechanism
• Influencer marketing
• Bidding on competitor keywords - for intent based targeting
• Dynamic Remarketing - Incremental
• Reddit, Quora, Product Hunt, Tech blog
• Optimizing for mobile.
• Lot of A/B experiments for landing pages, design, content and CTAs.
• Freemium - get people addicted and then make them pay money.
• Go out and talk - pitch yourself to everyone.