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Google Analytics 101
The document provides an overview of Google Analytics, highlighting its free, user-friendly nature and the vast amount of data it collects. It outlines how to align business goals with website performance, detailing various reporting categories such as audience, acquisition, behavior, and conversion. Additionally, it includes installation steps and dashboard creation tips to help users effectively utilize the platform.
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Google Analytics 101
- 1. Google Analytics 101 JenikaPouliot | @jenika29 | p1ws.com | #smbme
- 2. juh-NEEK-ah • Google AnalyticsCertified Individual • Google Analytics User Since January 2008 • Marketing Director at Page One Web Solutions • Learn More http://p1ws.me/Jenika
- 3. What is GoogleAnalytics? • Free! • Javascript Snippet • Easy • SO MUCH DATA!
- 4. Why Do YouNeed GA? • Align business goals with website goals • Data collection • Understand site usage • Understand your audience • Make strategic decisions
- 5. Google Analytics Anatomy AccountName Property Name View Name
- 6. What can youlearn: • Audience Reporting • Acquisition Reporting • Behavior Reporting • Conversion Reporting • BONUS – Real Time Reporting • And SO MUCH MORE!
- 7. Inside Audience Reports •Demographics – Age/Gender • Interests • Geography – Language/Location • Behavior • Technology • Mobile - Devices • Custom • Benchmarking • Users Flow
- 8. Inside Acquisition Reports •All Traffic – Channel Breakdown • Adwords / Campaigns • Search Console – NEW! • Social
- 9. Inside Behavior Reports •Behavior Flow • Site Content • Site Speed • Events – ties in with event tracking • Publisher – ties in with Adsense • Experiments • In-Page Analytics
- 10. Inside Conversion Reports •Goals • Ecommerce • Multi-Channel Funnels • Attribution
- 11. How to installGA: • Sign up for a free account • Analytics.Google.com • Copy JS tracking code • Paste code before the closing </head> tag on each page of the website • Sometimes plugins available to make this even easier
- 12. Creating a Dashboard •The data you care about most • Blank Canvas • Starter Dashboard • Import from Gallery
- 13. Creating a Dashboard •New Users / Users • Sessions by Geo • Sessions by Browser • Avg. Session Duration & Pages/Session • Bounce Rate • Revenue • Goal Completions
- 14. Creating a Dashboard •Add Widget • Email/Export • Add to Dashboard (Inside Reports)
- 15. Pro Tips • Filterout your IP • Set up goals • Use annotations • Don’t focus on any one metric • Allow data to tell stories
- 16. Thanks! • Twitter: @jenika29 •Email: jenika@p1ws.com • We’re hiring!