Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Understanding the Buyer – How Can You Drive Business with Digital Body Language? By with Steven Woods SVPMA Monthly Event August 2011
Go to link below for notes from this event
http://svpma.org/2011/08/august-2011-event/
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
Smarter digital engagement with advanced targeting final 10 03 12Phil Kemelor
Webinar: Learn how smarter use of analytics and targeting can simplify your digital marketing operations and ultimately lead to better outcomes with fewer resources …and less stress.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossingiCrossing
"How the Search O/S is Changing the Display Game" as presented by Dax Hamman, Vice President, Display Media, iCrossing, at the Search Engine Strategies (SES) Conference in New York, on Thursday, March 25, 2010.
Hands-On SEO offers tips and advice for helping you improve your website’s visibility in the search engines. It also provides do's and don'ts to help convert more website visitors into leads, while avoiding the common mistakes that cost PPC advertisers money. While targeted mainly at a B2B audience, this presentation is helpful to companies and organizations that deal directly with end users as well.
Presentation given at Geekend 2011. Overview of data available in Geekend Analytics, how to use it, and defining your questions. Screen shots are the beta view of the new Google Analytics.
A custom measurement dashboard in Google Analytics developed by Sally Falkow (APR) and Tinu Abayomi-Paul to help PR, marketing and social media pros measure the results of their work and show ROI.
Why a Newsroom is the Perfect Google Panda FoodSally Falkow
In July 2015 google rolled out another major Panda Update to their algorithm. A well-designed online newsroom that acts as the brand's content hub fulfills all the criteria for the new Panda update.
As the media landscape continue to shift and newsroom resources dwindle, there are many opportunities for PR to work with the media and create newsworthy content. These three skills will improve your media relations and your brand awareness
Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.
Every business know they should "Think like publisher" and create branded content. But a business has different goals - they're not only looking for an audience and eyeballs. A business owner or CMO needs to know how to make content that supports the business goals and gets ROI.
Poland, the largest innovative Central and Eastern European market, hosts a week-long series of events in California in November 2014.. American companies and investors can see products, ideas and achievements in technologically-advanced economic sectors.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
As more brands realize the value of publishing content the value of a digital newsroom is gaining popularity. Big brands like Red Bull, coke and Adidas are committed to publishing magazine-style newsrooms with both curated and created content.
Child Life Month is about events that place a child at risk. Children that don't get a quality preschool education are 25% more likely to drop out of school, 40% more likely to become a teen parent and 70% more likely to commit a violent crime and be incarcerated. CHALK Preschool gives every child access to a better future.
PRESSFeed 2013 Online Newsroom & Media Relations Report Sally Falkow
The results of the PRESSfeed and SNCR 2013 Online Newsroom and Media Relations survey were presented at the SNCR Symposium in Boston on November 6, 2013.
Google's recent update to their webmaster guidelines included links in press releases. This webinar covers questions PR practitioners might have about how to write and optimize press releases that don't trigger Google's penalties.
PRESSfeed, the socially integrated online newsroom, released the 2013 study of the Inc. 500 companies’ newsrooms. Despite the major changes that have taken place in the media landscape over the past 12 months, such as the increased interest in visual content from the public and the media, the Inc. 500 companies seem to be lagging at least a year or two behind.
Media newsroom are undermanned and no longer have the resources to produce in depth stories. Brands can earn media by collaborating with the media and helping them to produce great news stories.
Social Media Mapping Merrimack CollegeSally Falkow
Social Media Mapping - research your audience and map your social graph. This gives you the data you need to produce great content that engages your stakeholders.
Sally Falkow Named Kred Top InfluencerSally Falkow
Kred, a social media influence scoring tool, has named Sally Falkow, CEO of Meritus Media, a Top 1% Influencer. Social media is now the number one online activity, surpassing email and 95% of Americans are active on social media. Figuring out who is in a brand’s social graph and who has influence in certain communities and subjects has become very important to marketing and PR success.
2. Online Newsrooms and Content Strategy
• “Newsrooms – if done right – can be an excellent source
for new content. However, in this renewed age of content
marketing, it can’t just be the press releases.
• Whatever content gets put up has to be compelling
enough for people to want to share. It should not simply
report facts, but should have some sort of human element
explaining what this news means to the target audience.”
- Thom Craver https://twitter.com/thomcraver
3.
4. THOUGHTS ABOUT
“GOOGLE ANALYTICS TIPS:
10 DATA ANALYSIS STRATEGIES THAT PAY OFF BIG!”
BY AVINASH KAUSHIK
Dana Chinn chinn@usc.edu
Lecturer @danachinn
5. 5
Two types of analytics data
Behavioral research
What people did
as captured by
an action taken on a keyboard or mouse
Attitudinal research
What people say they did
what they think
and
why
as captured by
surveys, focus groups, social media, usability studies
7. 7
What actions indicate engagement?
Visit, regularly
View content, a lot
Interact, often
-- rate, print, vote, take a poll, click on an ad
-- share, e-mail, comment, contribute
9. 9
Google “Analytics measures both visits and visitors in your account.
“Visits represent the number of individual sessions initiated by all the visitors to
your site.”
15
visits
or sessions
Google Analytics: The Difference Between Clicks, Visits, Visitors, Pageviews, and Unique Pageviews
13. 13
Segment #1: Sources Overview report
Where did an external visitor come from?
Did they come based on actions we took?
Visits that come from…
Needs to be custom
coded
14. 14
Balanced Too reliant on search
Graphs from “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!” by Avinash Kaushik
15. 15
Facebook, Twitter and other third-party social media
services are considered “referring sites”
Too reliant on social media?
Or a site architecture / Google Analytics set-up issue?
16. 16
Segment: Visits that came from branded vs. unbranded
search terms
Visits from people who
were signed in into
Google
Brand name
Visits from
Advertising slogan branded
search
Name of your CEO
Topic you want to be known for
Visits from
Topic you don’t want to be known for unbranded
search
Topic you didn’t know you were known for
18. 18
Segment #2: Landing Pages report
Visits that came from
search
or
Facebook
or
from a bookmark
or
from an e-mail campaign…
Where did they land?
What happened when they got there?
Did they stay? Buy? Leave?
19. 19
Bounce rate
The percent of visits
with only one page view
“I came. I saw. I puked.”
-- Avinash Kaushik on bounce rate
A bounce: a visit with only one page view
20. 20
“Forty-six percent of the 11.1 million visits that came
Site bounce rate to our site in the last 12 months
bounced.
In other words, there were five million times
someone came to the site, looked at one page, and
left.”
22. 22
Landing page bounce rates by traffic source
give actionable insights
How many people came to the site directly….
…and landed on the home page…
…and bounced?
24. 24
Segment #3: Goals report
Visits that came from
search
or
Facebook
or
from a bookmark
or
from an e-mail campaign…
…and resulted in a micro-conversion
vs.
a macro-conversion
vs.
?
25. 25
Goals and goal values differ by
company and project
Goals need to be
set up in Google
Analytics
Images from Market Motive and “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!” by Avinash Kaushik
27. 27
Segment #4: Conversion funnels report
“Funnels provide a wealth
of actionable information
that can have an
immediate effect on
website success.
“Any defined
processes, no matter how
small, should be measured
using a funnel.”
-- Justin Cutroni
From “Applying Google Analytics Goal and Funnel Techniques,” by Justin Cutroni, Public Media
Metrics
28. Of all of the visits that came in directly, how many
converted, or resulted in a sale?
1 Landing page with internal search window
2 Internal search results
3 Product description and price
4 Product added to cart
5 Account sign-in
6
Review /
pymt.
Purchase
confirmation page
29. 29
100% conversion Most common Optimal
Ill-defined Poorly converting
From “Advanced Web Metrics with Google Analytics” (third edition), by Brian Clifton
31. 31
Segment #5: Multi-Channel Funnel Assisted Conversions
Report
“If all your campaigns
always include campaign
tracking parameters, this
report is really good at
Visits from answering this critical
question:
Is channel x more likely to
be at the end of the
conversion process
or
…that resulted in a conversion drive traffic that might
convert later via a different
channel?
From “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!” by Avinash Kaushik
33. 33
Segment #6: Mobile Devices Report (mobile web)
Should we use a mobile-optimized,
responsive design for our site?
20% of visits DID
use a mobile 20%
device
80%
80% of visits
did NOT use a
mobile device
20%
Week 1 Week 2 Week 3 Week 4
34. 34
Visits to a mobile site result in different behavior and
outcomes…
Old mobile web site New mobile web site New full-sized web site
– same as full-sized
site
…and thus need to be analyzed differently – and
separately
36. 36
Segment #7: In-Page Analytics Report
How do these
click
percentages
differ by traffic
source and
landing page?
Image from “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!” by Avinash Kaushik
38. 38
Segment #8: Location Report
So what?
Only small percentages of visits to
our site come from cities and states
we’re targeting with our new
marketing campaign.
39. 39
Get the data out of Google Analytics and put it in a format
that’s meaningful for your company’s business goals
India
China 8%
11,439
5%
7,188
Canada, Other
U.S.
UK U.S. 29%
5% 43,715
7,393 All other 53%
29%
80,354 Calif.
45,008 24%
36,639
“All other” includes 183 countries, each with 1 percent or less.
“Other U.S.” includes other states, each with 5 percent or less.
41. 41
Segment #9: Site Search Terms Report
Visits that use your site’s internal search engine:
What were they looking for that they didn’t see on the landing page?
What search terms did they use?
Did the search results give them what they wanted?
Did they leave the site when they saw the results?
Did they search again?
42. 42
Are the external search terms – paid and organic – the same
as internal search terms?
Visits from people who
were signed in into
Google
Brand name
Visits from
Advertising slogan branded
search
Name of your CEO
Topic you want to be known for
Visits from
Topic you don’t want to be known for unbranded
search
Topic you didn’t know you were known for
44. Network Referrals
As your content is
shared it's important to
understand how visitors
from different social
sources engage with
your newsroom
45. Conversions
Shared content URLs
become the entry points
into your site or
newsroom, driving traffic
from social sources.
Measuring the conversion
value of this traffic will
help you understand the
impact of Social on your
business.
46. Landing Pages
People increasingly
engage with, share, and
discuss content on social
networks.
It's important to know
which pages and content
are being shared, where
they're being shared, and
how
47. Social Plug-ins
Adding Social Plugin
buttons to your site (for
example, Google "+1"
buttons) allows your users
share content to social
networks directly from
your site.
Your social plugin data
shows you which content
is being shared, and on
which networks.
48. Social Visitor Flow
• Top social referrers
• Top landing pages
• Page drop-off rate.
• By comparing the drop-
off rate of social traffic to
other traffic sources, you
can determine which
traffic referrers are
sending the most
qualified visitors to
your website.