Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
This session demonstrates how Amazon Mobile Analytics can help you make the most of your mobile analytics, keeping tabs on key trends such as active users, revenue, retention and behavioral insights. View webinar on demand here: https://www.brighttalk.com/webcast/9019/195163
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Mobile Analytics is as critical as an as your mobile app itself. Infact, many start ups think about analytics after launching their apps. But the fact is, you should plan your analytics during the scoping stage itself so that before your developer writes even 1 line of code, you are sure about what you will track, why you will track & how you will track!
Master thesis exploring the emerging field of Mobile App Analytics. We explore the potentials of the mobile app as a data source and the current stage within mobile app analytics
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
This session demonstrates how Amazon Mobile Analytics can help you make the most of your mobile analytics, keeping tabs on key trends such as active users, revenue, retention and behavioral insights. View webinar on demand here: https://www.brighttalk.com/webcast/9019/195163
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Mobile Analytics is as critical as an as your mobile app itself. Infact, many start ups think about analytics after launching their apps. But the fact is, you should plan your analytics during the scoping stage itself so that before your developer writes even 1 line of code, you are sure about what you will track, why you will track & how you will track!
Master thesis exploring the emerging field of Mobile App Analytics. We explore the potentials of the mobile app as a data source and the current stage within mobile app analytics
Best Practices for Mobile Engagement, Marketing and PersonalizationCleverTap
How do you drive mobile engagement, retention and increase revenue for your apps? Find out how to personalize your moblle app experiences to create the perfect push campaigns.
The revenue you'll gain from a mobile commerce app can be attributed to the Four Sources of Mobile App ROI:
1) Increased Average Order Value (AOV)
2) Higher Conversion Rate
3) Impact of Push Notifications
4) In-Store and Brand Benefits
GPShopper's exploration of each of these four sources is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Lean startups en el mundo real ejemplos y metricasSoftware Guru
Ejemplos de startups usando las metodologias de Lean Startups y Customer Development, presentados no a nivel conceptual sino como casos de estudio incluyendo metricas y desarrollo a traves del tiempo.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.
Best Practices for Mobile Engagement, Marketing and PersonalizationCleverTap
How do you drive mobile engagement, retention and increase revenue for your apps? Find out how to personalize your moblle app experiences to create the perfect push campaigns.
The revenue you'll gain from a mobile commerce app can be attributed to the Four Sources of Mobile App ROI:
1) Increased Average Order Value (AOV)
2) Higher Conversion Rate
3) Impact of Push Notifications
4) In-Store and Brand Benefits
GPShopper's exploration of each of these four sources is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Building your Mobile App: Budget, Planning and Best PracticesPhilippe Dumont
Presentation by Philippe Dumont, Board Member @Mobile Marketing Association at TheFamily Meeting - March 2016 on how to best develop and maintain a Mobile App
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Yahoo SVP of Publishing Products Simon Khalaf's keynote presentation from the NYC Yahoo Mobile Developer Conference on Aug 26, 2015. Mobile app industry insights and trends delivered from Flurry Analytics and the 720,000 apps we track.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Lean startups en el mundo real ejemplos y metricasSoftware Guru
Ejemplos de startups usando las metodologias de Lean Startups y Customer Development, presentados no a nivel conceptual sino como casos de estudio incluyendo metricas y desarrollo a traves del tiempo.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
There’s an app for that. In fact, between Google and Apple alone, there are over 2.5 million of them. Yet in this period of massive proliferation, the world of mobile apps remains a wild west of sorts.
This presentation breaks down the design, execution, launch and analytics behind the award-winning Boulevardia festival app and the critically acclaimed kids interactive comic app Kung Fu Robot. Learn about key processes and philosophies that make mobile apps work for both utility and entertainment, information that you can use for your next client project or as a foundation for your own work.
In this presentation, I tried to unleash every potential that mobile environment have. There are some "prediction" about future in mobile environment & apps too.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.
This presentation was given on 9/10/2013 at Content Marketing World in Cleveland. Topics included keyphrase research, targeted sharing, advanced Analytics and event apps.
Presentation from January 29, 2013. It covers Google Analytics basics, including how it actually works. Then it turns into a giant rant about all the ways in which Analytics data is inaccurate. Finally, we look at how powerful the tool really is with a advanced Analytics trick...
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics plays an important role in making important business decisions. ‘Introduction to Google Analytics’ sheds light on basics of Analytics and it’s setup.
Introduction to Digital Analytics for Apps
Presented by Benoit Weber, Digital Analytics Specialist
In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how it works, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.
Google analytics summit 2013 in 13 slidesIntan Andini
Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.
MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdfSharon Mostyn
Sharon Mostyn from Mostyn Marketing Group presenting to the MaGiC group on Google Analytics (GA4). Using Analytics to Make Better Business Decisions, including Google Analytics Universal Analytics (UA) vs. Google Analytics 4 differences and reviewing the GA4 reports.
Analytics Alchemy - A Google Analytics primer on how GA4 can be made effective by organisations and why GA4 is a complete game changer for businesses in every segment.
Top features:
- Data Unification
- AI Powered Insights
- Audience Triggers
- Templates
- Bigquery Streaming Report
The slides has been prepared with memes as a way to narrate and make a compelling the story to any audience.
A detailed presentation of Firebase analytics for mobile apps, basic introduction of firebase, mobile analytics, Analytics tool comparsion and how can the developer create custom events on Firebase and how to use the built in events.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to Digital media analytics: web, mobile analytics - Ahmad Abdullah - Google (20)
Marketing analytics & brand measurement - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
Google display advertising - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Google display advertising' as part of the Digital Deep Dive workshop.
Display media trading desk (DSP) - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'Display media trading desk (DSP)' as part of the Digital Deep Dive workshop.
YouTube advertising - Karthikeyan Haldurai - GoogleJigserv Digital
Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'YouTube Advertising' as part of the Digital Deep Dive workshop.
Digital landscape in India - Mrinalini - GoogleJigserv Digital
Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.
Advance analytics - Kedar Gavane, Mangesh Chaudhari - comScoreJigserv Digital
Kedar Gavane and Mangesh Chaudhari from comScore were at the ISB Digital Summit 2014 to conduct a session on advance analytics as part of the Digital Boot Camp workshop.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
ISB Digital Summit is a 2 day digital marketing event, hosted at Indian School of Business - Hyderabad campus, where academia, business leaders, marketers and digital experts unite to discuss the latest innovations and emerging business models.
The summit is jointly hosted by the Centre for IT and the Networked Economy at the Indian School of Business and Jigserv Digital.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Digital Analytics - Definition
Google Confidential and Proprietary
Agenda
1
Google Analytics : Fundamentals
2
Measuring Multi Screens - Universal Analytics
3
In App Measurement In Multi-Screen World
4
Resources
5
4. Google Confidential and Proprietary
Definition
“Digital Analytics is the measurement, collection, analysis and reporting of digital data for the purposes of understanding and optimizing business performance.”
More advanced, working at bigger companies
multi-channel attribution, social media, device usage, etc.
doing Digital Analytics
Working at smaller business
Trying to figure out Conversion, & how to interpret Bounce Rate
doing Web Analytics
Value Vs Volume
5. Digital Analytics - Definition
Google Confidential and Proprietary
Agenda
1
Google Analytics : Fundamentals
2
Beyond the Basics - Universal Analytics
3
In App Measurement In Multi-Screen World
4
Resources
5
8. Google Confidential and Proprietary
Google Analytics Answers The Key Questions
WHO?
WHAT ACTION?
WHAT VALUE?
http://
HOW?
1
2
3
4
9. Google Confidential and Proprietary
How Google Analytics Works :
“Never trust anything that can think for itself if you can't see where it keeps its brain”
“But I would, in this case, amend my original statement do this”
“Be skeptic about data ! Till you know, how its curated”
10. Google Confidential and Proprietary
How Google Analytics Works :
Platform Component
Data made available in the user interface or through the API
A GIF hit is created and sent to the Google servers
The GA javascript begins to fire
Your Website loads on any device
First-party GA cookies are read from, and/or written to the browser by the javascript code
Data is processed and pre-aggregated
Data is sent to Google’s servers
1
3
4
5
GA UI
API
2a
2b
2c
_trackEvent(category, action, opt_label,opt _value,opt_noninteraction) _gaq.push ([‘ trackEvent', 'name', 'label', value,true]); trackEvent(category, action, opt_lab el, opt_value,opt_noninteraction)_ga q.push (['_trackEvent', 'name', 'lab el‘,value, true]);trackEvent(categ ory, action, opt_label,opt_value opt_noninteraction)_gaq.push (['_trackEvent', 'name', 'lab el', value, true]);trackEven t(category, action, opt_la
11. Google Confidential and Proprietary
How Google Analytics Works :
Data Model For Google Analytics
12. Google Confidential and Proprietary
Dimensions being mapped to Metrics
(against a similar scope metrics)
How Google Analytics Works :
Dimensions Vs Metrics
----GIGO---
13. Google Confidential and Proprietary
Nirvana In Digital Analytics :
Segmentation & Custom Reporting
BRAZIL
Too much data, not enough information
GERMANY
Shots (on goal)
Fouls
Corner Kicks
Offside Decisions
Possession
Yellow Cards
Red Card
Saves
1
Goal
7
Goals
18 (8)
11
7
3
52%
1
0
3
14 (10)
14
5
0
48%
0
0
7
14. Google Confidential and Proprietary
Nirvana In Digital Analytics :
Segmentation & Custom Reporting
4E+47 Options!
Some users are more equal than others
Engaged but not monetized
Not engaged or monetized
Engaged and monetized
Monetized but not engaged
Engagement
Monetization
15. Google Confidential and Proprietary
GA For Marketers :
GA Product Features
“How do I know everything that influenced my conversions?”
Linking AdWords & Analytics
Multi Channel Funnels
Attribution Models
Product
Processes
Problem
17. Digital Analytics - Definition & Landscape
Google Confidential and Proprietary
Agenda
1
Google Analytics : Fundamentals
2
Measuring Multi Screens - Universal Analytics
3
In App Measurement In Multi-Screen World
4
Resources
5
19. Google Confidential and Proprietary
Motivation Behind Universal Analytics :
A Generational Platform Shift
20. Google Confidential and Proprietary
Universal Analytics :
What’s Changed ?
Measure Beyond Website
Understand Cross-Device Performance
Leverage All Your Data
21. Google Confidential and Proprietary
Universal Analytics :
Revisit Platform Model
Universal Analytics server-side processing
23. Google Confidential and Proprietary
Universal Analytics :
User ID
Randomly Assigned CID
CRM Data / User Identifier
Identified User
24. Google Confidential and Proprietary
Universal Analytics :
Cross Device : Session Unification
User_ID
25. Digital Analytics - Definition & Landscape
Google Confidential and Proprietary
Agenda
1
Google Analytics : Fundamentals
2
Measuring Multi Screens - Universal Analytics
3
In App Measurement In Multi-Screen World
4
Resources
5
26. Google Confidential and Proprietary
In App Measurement In Multi-Screen World:
Mobile App Analytics
27. Google Confidential and Proprietary
In App Measurement In Multi-Screen World:
Mobile App Analytics
28. Google Confidential and Proprietary
In App Measurement In Multi-Screen World:
Mobile App Analytics
How do people discover my app?
What keeps them coming back?
How can I motivate them?
What are the right price points?
When’s the right time?
How do I maximize returns?
LTV
“Answer the questions that matter”
30. Google Confidential and Proprietary
Acquisition, How are users finding your App ?
Mobile App Analytics
Google Analytics Provides App-Specific Metrics
User profile
31. Google Confidential and Proprietary
AdWords Reporting, Measure Acquisition ROI
Mobile App Analytics
Google Analytics Provides App-Specific Metrics
User behavior
Actions and revenue
32. Google Confidential and Proprietary
How Is The App Being Used ?
Mobile App Analytics
Get Rich Behavioral Insights
• Are your users doing what you expect?
• Where are they spending their time?
• Where are they stuck?
• What’s blocking them?
• What do they want more of?
Which Section Of App Are Popular ?
33. Google Confidential and Proprietary
How Is The App Being Used ?
Mobile App Analytics
Get Rich Behavioral Insights
• Are your users doing what you expect?
• Where are they spending their time?
• Where are they stuck?
• What’s blocking them?
• What do they want more of?
Navigational Behaviour Within App
34. Google Confidential and Proprietary
How Is The App Being Used ?
Mobile App Analytics
Get Rich Behavioral Insights
• Are your users doing what you expect?
• Where are they spending their time?
• Where are they stuck?
• What’s blocking them?
• What do they want more of?
Crashes & Exceptions
35. Google Confidential and Proprietary
How Is The App Being Used ?
Mobile App Analytics
Get Rich Behavioral Insights
• Are your users doing what you expect?
• Where are they spending their time?
• Where are they stuck?
• What’s blocking them?
• What do they want more of?
Measuring User Intent Via Custom Interaction
36. Google Confidential and Proprietary
Whats The Goal Of Your App?
Mobile App Analytics
Robust tracking solution to fit different business model
App ROI Foundation
37. Google Confidential and Proprietary
Tagging Solution:
Mobile App Analytics
But not just Google Analytics…
Google Analytics Services SDK
Google Tag Manager
Without Updating Your App
38. Google Confidential and Proprietary
How GTM Fill The Gaps ?
Mobile App Analytics
• Google Analytics
• AdWords Conversion Tracking
• AdWords Remarketing
• Custom Tracking
• Change constants to variables
• Load the latest configs at start
• Within 12 hours all your users have the latest experience
Marketers
Developers
39. Google Confidential and Proprietary
Insights
Mobile App Analytics
• Discover where your high value users are
• Understand user journey and remove roadblocks
• Measure in app revenue
• Built for the multi-screen world
41. Digital Analytics - Definition
Google Confidential and Proprietary
Agenda
1
Google Analytics : Fundamentals
2
Measuring Multi Screens - Universal Analytics
3
In App Measurement In Multi-Screen World
4
Resources
5
43. Understand Platform & Data Model Of Tool
1
Google Confidential and Proprietary
Takeaways !
Segment, Segment & Segment
2
Leverage Universal Analytics Customization
3
In App Analytics : Ask The Right Questions
4
Sharpen The Saw : Analytics Academy
5
47. Google Confidential and Proprietary
Universal Analytics :
Enhanced Product Features
Data Import : Creating A Singular Marketing Measurement Platform
Dimensional Widening
Product
Processes
Cost Data Upload