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Product
- 1. Product. Meraj Faheem t: @MerajF fb: /merajismeraj l: /merajf w: merajfaheem.com
- 3. About you Product you love Product guy you love
- 6. The War Room
- 12. What do they want?!
- 13. Properties Web App Mobile App Social Profiles Blog Helpline Mobile App Push notifications In-App notifications Offer Banners Food Photo Contest Recipes Offline PR Features (organic & paid) Ramadan Calendar Print Media Partnerships (corp/acad/comme rcial) Digital SEO (Website) SEM (AdWords) SMM (Fb/Snap/Insta/twitt er) Email Newsletter MCN Posts Affiliat es Coupon websites Food blogs Food delivery portals Food review portals Recipes Sub portals Food recipe Food Photo reel Fan Photo reel Events around Iftar Happenings Influencer marketing SMS #IftarParty
- 14. Then comes the roadmap
- 15. The battle to Find Product Market Fit
- 16. Launch Time - Product Pre-launch Launch Post Launch 1. Product testing 1. Workflow testing 1. Analytics & data reporting 1. Unit tests & Error logging 1. Plan B, C, D & E. 1. Load testing 1. Onboarding 1. Activation 1. Uptime/availability 1. Responsive 1. Support 1. live support 1. Service delivery 1. Performance monitoring
- 17. Launch Time - Growth/Marketing Pre-launch Launch Post Launch 1. SEO - very long term. 2. Events - vc exchange; collect user info; group it. 3. Enable Pre-registrations - offer early bird discounts 4. Get the word out. Contact domain journalists/bloggers. 5. Email signature - Coming soon. 6. Automate marketing and email workflow. 7. Analytics - Do not go out without it. 1. LinkedIn contacts - Email 2. VC exchange - Email 3. Article exchange; Get written 4. Banner ad exchange sites 5. AdWords/Remarketing - Paid 6. Producthunt.com - Get hunted. 7. Find influencers - Fb,Twitter, LinkedIn 8. Pre-registered users - enable referrals - incentivise/organic 9. Betalist.com 10. Social API integration - Get to know who’s talking about you/your domain! 1. Behaviour and Analytics 2. Acquisition, activation & engagement 3. Retention 4. Referrals 5. ORM 6. Automations 7. Optimizations
- 19. Validation stack Survey & Insights Drive Target Audience Demand validation Prototyping Web Wireframing Mobile UI/UX Mockups Measure Frontend/Quick UIs Functional Proto Segmenting & Behaviour Event tracking Deep linking Growth Cross platform Remarketing CRM Retargeting SEO/SEM Sales & Marketing CRM Email Marketing & Automation Email gating Push Notifications App referral Support Customer support (chat & email) Support/Order Deep linking
Editor's Notes
- None of them are first. None of them had any advantage. Innovation is what sailed their boat.
- https://firstround.com/review/my-launch-lessons-from-37-minutes-in-an-amazon-war-room/
- Write your vision in pen. And business model in pencil. Vision - Elon musk. Larry page Strategy - Bezos Design - Jobs Execution - Satya nadella
- Its not the customers job to tell you what they want. Figure it out. Ask the right question.
- Community building