Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do.
I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds.
This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Introduction to Google Analytics: Beginners GuideRoel Manarang
My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Slides from my talk given to the Kuala Lumpur (Malaysia) chapter of the Google Technology User Group (GTUG). The talk covered how to use Google Analytics to track websites and applications.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
SEO Fundamentals: Actionable Checklist by Rome NicolasJacque Doring
Rome Nicolas presentation during the "Learn SEO from the Pro Training" organized by Cebu Digital Link and Cebu Wordpress Meetup which was hosted at The Company Cebu.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
2. INTRODUCTION TO GOOGLE ANALYTICS
ABout Google Analytics (Free)
IS: AUTOMATED TRACKING, reporting, &
visualization solely FOR WEB ANALYTICS
NOT: DATA MANAGEMENT, VISUALIZATION, OR
MODELING tool for anything else
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3. INTRODUCTION TO GOOGLE ANALYTICS
THE OLD WAY
HE useS statistics AS a drunkEN MAN uses lamp
postS, for support rather than illumination.
andrew lang
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4. INTRODUCTION TO GOOGLE ANALYTICS
the new way
OPPORTUNITIES MULTIPLY AS THEY ARE SEIZED.
SUN TZU
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5. INTRODUCTION TO GOOGLE ANALYTICS
USE CASES
Content eCommerce Goals (Funnel) Channel / ROI
Optimization Tracking Tracking Tracking
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6. INTRODUCTION TO GOOGLE ANALYTICS
HOW To Use [Google] analytics
“What gets measured, gets managed.”
‣ objectives - Peter Drucker
‣ metrics
Sites and applications are dynamic objects that act as
‣ results conduits to accomplish your business objectives.
‣ Optimize Implication: use objective-driven, agile methods, not
‣ (repeat) static waterfalls. GA is the tool that puts the rubber on
the road.
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9. INTRODUCTION TO GOOGLE ANALYTICS
AUDIENCE Overview
How do your end users engage your site?
Drill down to page and sections to understand
what content frequency, recency, and
engagement.
Bonuses:
‣ are your visitors mostly mobile? (if so and you’re
not responsive yet, get on board)
‣ what is the flow of navigation in your site?
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10. INTRODUCTION TO GOOGLE ANALYTICS
TRAFFIC SOURCES
What drives traffic to your site?
Direct ≈ user initiated
Referral ≈ link to your site
Search ≈ organic + paid searches
MAJOR Bonuses:
‣ Drill-down analytics (in all areas of GA)
‣ Webmaster tools integration
‣ Social (ROI)
‣ AdWords integration (ROI)
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11. INTRODUCTION TO GOOGLE ANALYTICS
CONTENT OVERVIEW
What content works? What doesn’t work?
Focus on:
Content ≈ drill down into pages
Site Speed ≈ user load times
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14. INTRODUCTION TO GOOGLE ANALYTICS
ecommerce Tracking
Track critical metrics like:
‣ Product page conversion rates
‣ Per visit value
‣ Cart abandonment rates
‣ Total sales by channel
‣ Days / visits to purchase
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15. INTRODUCTION TO GOOGLE ANALYTICS
content experiments
Don’t know which is your best page?
Let the data speak for itself.
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16. INTRODUCTION TO GOOGLE ANALYTICS
Multi-channel funnels
What channels are giving you the best ROI?
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17. INTRODUCTION TO GOOGLE ANALYTICS
data access
Get access to your data any way you like it. ‣ DASHBOARDS
‣ CUSTOM REPORTING
‣ API
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18. INTRODUCTION TO GOOGLE ANALYTICS
SMART INTEGRATIONS
Optimal for Google
products, but GA
A N A LY T I C S 3P SOFTWARE integrates well (usually
through .js) with others.
ADSENSE
ADWORDS
Google provides an
exceptional knowledge-
base for anything you
need.
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19. INTRODUCTION TO GOOGLE ANALYTICS
Image + Conceptual Credits
‣ BTW - these are also phenomenal sites for additional information on web analytics
‣ All pictures not credited here are my own
‣ Slide 5
‣ Content optimization: http://www.portent.com/blog/analytics/google-analytics-website-optimization-tips.htm
‣ eCommerce Tracking: http://www.mequoda.com/articles/landing-pages/five-essential-elements-for-a-great-sales-letter-landing-page/
‣ Goal (funnel) tracking: http://www.siliconbeachtraining.co.uk/blog/how-funnels-improve-your-goals/
‣ Channel / ROI tracking: http://www.tomorrow-people.com/blog/bid/105795/What-s-The-True-Cost-of-Traditional-Advertising
‣ Slide 13 (both)
‣ http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/
‣ PS - Avinash Kaushik is THE MAN for all things web analytics. I bow down to him. His content ROCKS.
‣ Slide 14
‣ http://www.techiemania.com/6-easy-actionable-seo-tips-to-supercharge-your-e-commerce-site.html
‣ Slide 15
‣ http://marketingland.com/google-analytics-content-experiments-12170
‣ Slide 16
‣ http://www.onbile.com/info/multi-channel-funnels-in-google-analytics/
‣ Slide 17
‣ http://www.tableausoftware.com/solutions/website-analytics
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20. INTRODUCTION TO GOOGLE ANALYTICS
thank YOU
new projects and concepts is what makes
us HAPPY.
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