Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Columbus Web Analytics Wednesday - Google Analytics 4Tim Wilson
Presentation by Ken Williams and Cory Watson at Columbus Web Analytics Wednesday on 08-Jun-2022. The session was an overview of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Useful slide on google analytics informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
Hey everyone! Have you ever wondered which analytics tool is the best?
Check out this comprehensive comparison of Hotjar vs Google Analytics from @webmaxy.
Check out this comprehensive comparison between #Hotjar and #GoogleAnalytics. It can help you make an informed decision about which tool to use for your website.
And don't forget to give @webmaxy a try too for a great analytics solution!
https://www.webmaxy.co/analyzer/hotjar-vs-google-analytics/
And get the free trial version today:
https://calendly.com/webmaxy/30min
#webmaxy #hotjar #googleanalytics #analytics #hotjarvsgoogleanalytics #googleanalyticsvshotjar #googleanalyticsalternatives #hotjaralternative #googlepageinsights #googleanalyticsforwebsite #googleanalyticsreport #googlewebanalytics #googleanalyticspricing #hotjarpricing #googleanalyticsheatmap #hotjarheatmap #googlesiteanalytics #googleanalyticstools #googleanalyticssignup #websiteanalytics #googleanalyticsfree #googleanalyticswebsitetraffic #googleanalyticsfeatures #hotjartracking #hotjarintegration #hotjaranalytics #googleanalyticsintegration #hotjarfeedback #hotjarandgoogleanalytics #hotjarintegrationwithgoogleanalytics
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
6 Must Have Google Analytics Filters by Jason CartwrightJM Garcia
This whitepaper covers a few tips and tricks regarding the use of filters that will help you get more from Google Analytics and aid you in making more informed decisions about your site and its content.
1.Setting your URLs to Lowercase
-If the URLs for your website allow upper and lowercase characters, Google will report on each version of a URL separately. Imagine the pain if you had 100s, 1000s or more pages on your website with multiple line entries for the same URL in your reports. This filter will save time by ensuring all the multiple line entries of a single URL are treated as the same page.
2. Excluding your own traffic from reports - Chances are that your own visits to your own web site are not going to be a large percentage of the total visits and page views. Nonetheless, you can still permanently remove your own traffic and that of the agencies you might be working with from appearing in your Google Analytics statistics1.
3. Showing the domain / hostname
- If you want to see the domain / hostname appended to page names within your reports, this filter will include it for you. If you are using Google Analytics across multiple domains, this can also help to identify which domains the Account ID is running on.
4. Filtering directories and sub-directories
- This filter is useful to either report on stats for a specific directory e.g. /blog/ or exclude a directory from the report. There are many scenarios where this can be beneficial, particularly if you want to separate out e.g. blog or newsfeed traffic from the rest of the traffic to your site.
5. Separating mobile and non-mobile traffic
- Mobile traffic is on the increase and mobile users will interact with your site differently to desktop users. This filter separates out the audiences so you can make more informed decisions towards each.
6. Making sense of the search keyword (Not Provided)
- If you've looked at the organic search phrase report, the chances are that one of the top keywords appearing reads as (not provided). This filter breaks down the (not provided) keyword by including the stats for the associated landing pages. This will give you an idea of what keywords are likely being classified under (not provided).
7. BONUS - See search rankings for keywords in Google
- Have you ever wanted to see what the ranking of a keyword was in Google and how much traffic it drives in that position? Using this bonus filter you can.
The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
Los procesos UX tienen una metodología específica dificil de compaginar con la de los desarrolladores. Luis Calvo nos enseñó cómo podemos incluir los procesos de UX dentro de nuestra metodología ágil.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
3. KEY TAKEAWAYS
Concept - Digital & Web Analytics
What are the 5Ws1H of Google Analytics?
How to Setup Google Analytics?
Understanding of Google Analytics Structure
Walkthrough -- Google Analytics Interface
Segmentation | Dimension & Metrics | Scope
Reporting formats
Case Study
TURN THE
LEARNING
MODE ON
4. If you can’t measure it,
you can’t improve it.
Peter Drucker
WORDSTO
INSPIREYOU
8. Digital
Analytics
Digital Analytics includes analysis of data
from all digital channels that includes
websites.
Data from search, display advertising, social,
email, mobile etc. is included to provide a
complete view of the digital marketing and
customers.
9. Digital
Analytics
Digital Analytics includes analysis of data
from all digital channels that includes
websites.
Data from search, display advertising, social,
email, mobile etc. is included to provide a
complete view of the digital marketing and
customers.
11. is when users
engage with your
business
BEHAVIOR
involves building
awareness and
acquiring user
interest
ACQUISITION
is when a user becomes
a customer and
transacts with your
business
CONVERSION
Purchase
funnel
15. Google Analytics is a web analytics
service offered by Google
collects data of the users who
visited the website
tracks the activities &
reports website traffic
17. Enable you to make data-driven decisions
automatic collection of data
customization of reports
easy integration with other tools &
platforms
Google Analytics
because it does this...
build digital strategy -- Google Ads,
social, testing, SEO, email, remarking, etc.
It is FREE!!
It is the industry standard for web
analytics
19. you have to link Google Ads to Google
Analytics
you are serious about your business
you have a website
Google Analytics
comes to play when...
you are made the brand custodian
you are setting up Google Analytics for
a business who doesn’t have one.
you want to get more business
21. can collect user information for sales teams to
connect with potential leads
LEAD GENERATION SITES
to create a loyal,
highly-engaged
audience and to
better align on-site
advertising with
user interests
PUBLISHERS
to understand
customers’ online
purchasing behavior &
better market their
products and services
ECOMMERCE
BUSINESSES
23. Search the page for
gtag.js or analytics.js
(for Universal
Analytics) or ga.js (for
Classic Analytics).
3.
Load a web page
in the browser.
1.
Right-click the page,
then click View page
source.
2.
26. To collect data, a small piece of tracking code is added to each page on a website.
This tracking code will collect anonymous information about a visitor interacts with
the site. e.g. the URLs of the pages visited.
THIS IS HOW IT WORKS
27. With this information, Google Analytics can calculate which pages are most popular
or determine if users reached the purchase confirmation page.
THIS IS HOW IT WORKS
31. ATTENTION CHECK TIME
Which of following is the correct answer?
A. Google Analytics > Reports
Google Tag Manger > Stores
Google Data Studio > Collects
B. Google Analytics > Stores
Google Tag Manger > Collects
Google Data Studio > Reports
32. GOOGLE
ANALYTICS
DOES THIS -- COLLECTS INFORMATION
language the browser is set to
the type of browser (such as Chrome or Safari)
the device
operating system used
the users location, age and gender.
“traffic source,” which brought users to the site in
the first place.
This might be a search engine, an advertisement
they clicked on, or an email marketing campaign.
33. GOOGLE
ANALYTICS
DOES THIS
Google Analytics uses a browser cookie (a small bit
of text stored in the browser) to generate a random
ID to distinguish between new and returning visitors
and tie all the activity of a visitor into a single visit.
Each period of activity is called a “session.” Google
Analytics ends a session by default after 30 minutes
of inactivity or when a user closes a browser
window.
Finally, all of this information is sent to Google Analytics
to populate your reports.
34. GOOGLE
ANALYTICS
DOES THIS
Google Analytics uses a browser cookie (a small bit
of text stored in the browser) to generate a random
ID to distinguish between new and returning visitors
and tie all the activity of a visitor into a single visit.
Each period of activity is called a “session.” Google
Analytics ends a session by default after 30 minutes
of inactivity or when a user closes a browser
window.
Finally, all of this information is sent to Google Analytics
to populate your reports.
35. GOOGLE
ANALYTICS
DOES THIS
Google Analytics uses a browser cookie (a small bit
of text stored in the browser) to generate a random
ID to distinguish between new and returning visitors
and tie all the activity of a visitor into a single visit.
Each period of activity is called a “session.” Google
Analytics ends a session by default after 30 minutes
of inactivity or when a user closes a browser
window.
Finally, all of this information is sent to Google Analytics
to populate your reports.
38. GET STARTED Search for Google Analytics
it will take you to
https://analytics.google.com/analytics/web/
01
Login using a Gmail ID
Make sure you use this ID for all the Google tools
02
Google Analytics Demo Account
The demo account is a free account, more like the
simulation platform.
03
39. Tracking ID
Admin > Property > Tracking
Info > Tracking Code
If you're working with an
App + Web property, you
have a Measurement ID
instead of a Tracking ID.
SETUP GOOGLE ANALYTICS
ON YOUR WEBSITE
IN TWO STEPS
Google Site Tag
Copy the code and paste it in
the header, after <head> tag
Tracking ID in the code
40. HOW DO YOU KNOW
WHETHER THE CODE IS
WORKING OR NOT?
CODE CHECK
41. HOW DO YOU KNOW
WHETHER THE CODE IS
WORKING OR NOT?
REAL TIME > OVERVIEW
CODE CHECK
45. AnalyticsAccount
Structure
ACCOUNT
An account is your access point
for Analytics.
ORGANISATION
An organization represents a
company, and lets you access
your company’s product accounts
(e.g., Analytics, Tag Manager,
Optimize),
PROPERTY
A property is a website, mobile
application, or device.
You can add up to 50 properties
to each Analytics account.
VIEW
A view is your access point for
reports; a defined view of data from
a property.
You can add up to 25 views to a
property.
46. EXAMPLE OF
AN ACCOUNT
STRUCTURE
HEIRARCHY OF ORGN, ACCOUNT,
PROPERTY, & VIEW
03
VIEW -- DATA OF
SPACEX.COM
02 PROPERTY -- WEBSITE
01
ACCOUNT -- BRAND
NAME -- SPACEX
GO TO VIEWS
47. VIEWS RAW DATA VIEW
This view should be left unfiltered
and untouched.
01
That way you can always go
back to all of the data that has
been collected if you need to and
not risking anything getting lost.
48. VIEWS TEST VIEW
This is the place for testing new
filters, to see how your traffic
gets affected before you add
them to your main view.
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By testing first, you can make
sure you are not filtrating any
visitors that you otherwise would
expect to show up and leaves
you with more reliable data.
49. VIEWS MASTER VIEW
is your working view. Usually, you
apply filters and other custom
configurations to this view.
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This is your main view, the one
you should use to read your data
day to day. You add your already
tested filters here.
CREATE VIEWS
50. ATTENTION CHECK TIME
Number of Accounts you can have in an Organisation?
25 50 100 10
Number of Properties you can have in an Account?
25 50 100 10
Number of Views you can have in a Property?
25 50 100 10
51. VIEWS
When you add a property to an
account, Analytics creates a
reporting view for that property.
It's best practice to leave this
original view unchanged, so that
you always have a backup of the
raw data.
You can create additional views and
apply filters to them to view a
specific subset of data. You want to
do this:
For convenience, if you consistently
need to look at a particular subset of
the data (e.g., visits from US), then it is
much easier to have a view that is
dedicated to that data
52. ADDITIONALVIEWS
BECAUSE...
For data security reasons you
might give the editorial team
access to analytics reports about
the company blog, but restrict
access to sensitive data (e.g,
Ecommerce data).
You can create additional views and
apply filters to them to view a
specific subset of data. You want to
do this:
For convenience, if you consistently
need to look at a particular subset of
the data (e.g., visits from US), then it is
much easier to have a view that is
dedicated to that data
For data accuracy, you might
filter data like spam traffic or
internal traffic.
53. ABOUT
VIEWALL WEBSITE DATA
The default unfiltered view created by Google
Analytics will be called "All Website Data", so
you can rename this view to match view names
recommended by Google Analytics.
When a new view is created, only website data
from date the view was created will be included,
so best to set up right away.
Once you have deleted a view, you have 35 days
to restore that view.
55. GOOGLE ANALYTICS INTERFACE
Google Analytics Layout & Navigations Controls
Account/Property/View switcher. If you have multiple accounts, properties, or
views set up, you can easily switch between them.
Search. Access key reports quickly without needing to click through the left-
hand navigation.
Home Page. A summary of your site’s vital signs. Use it a quick check to see if
everything is behaving as expected or the starting point for deeper analysis.
56. GOOGLE ANALYTICS INTERFACE
Google Analytics Layout & Navigations Controls
Customization: The Customization section allows you to create custom
reports, specific to your business.
Left-hand navigation: To navigate between reports, use the navigation on the
left. Clicking on each of these sections will expose the reports that belong to
each section.
Admin: Contains all of your Google Analytics settings such as user
permissions, tracking code, view settings, and filters.
57. GOOGLE ANALYTICS INTERFACE
Google Analytics Layout & Navigations Controls
Analytics Intelligence. A set of features that use machinelearning to help you
better understand and act on your data.
Alert menu. This may include data that is not collecting properly or a setting
that needs to be optimized.
Help. Access the Google Analytics help centre inside Google Analytics.
58. GOOGLE ANALYTICS INTELLIGENCE
Google Analytics Intelligence is a machine learning tool used by Google to help
users better understand the analytics data.
You can ask Analytics Intelligence a wide range of questions about your data in
simple everyday language. It answers to your questions fast and in an easy to
understand manner.
These are automatic insights offered by intelligence without asking any question. The
Insights serve as alerts or notifications about the big changes happening on your
website.
Google Analytics Ka SIRI
60. Segmentation A segment is a subset of your Analytics data. For example,
of your entire set of users, one segment might be users
from a particular country or city.
Subsets of users: for example,
users who have previously purchased;
users who added items to their shopping carts,
but didn’t complete a purchase
61. Segmentation When you apply a segment and navigate through your
reports, the segment remains active until you remove it.
You can apply up to four segments at a time, and compare
the separate data side by side in your reports.
Subsets of users: for example,
users who have previously purchased;
users who added items to their shopping carts,
but didn’t complete a purchase
DO NOT FORGET TO REMOVE THE
SEGMENTATION & DATE RANGE
read more
62. DIMENSIONS & METRICS
Data collected in
Google Analytics
falls into one of
two categories:
dimensions or
metrics.
63. Dimension
Dimensions are attributes of your data.
For example, the dimension City indicates the city, for
example, "Paris" or "New York", from which a session
originates.
64. Metrics are quantitative measurements. The metric
Sessions is the total number of sessions. The metric
Pages/Session is the average number of pages viewed per
session.
Metrics
65. SCOPE
Scope is a characteristic of each
dimension and metric and each
dimension or metric can only have
one scope.
67. SCOPE HIT DATA
A hit is defined as any single
action on a website such as a
pageview or an event triggered
by watching a video or
downloading a pdf.
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69. SCOPE SESSION DATA
A session is defined as one or
more hits within a certain time
frame.
One person’s actions on your site
during a single browsing session,
the pages they load, the files
they download, are all connected
into one session.
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71. SCOPE USER DATA
A user is the highest level of data
collected, and is the crucial piece
that connects previous and
future web behavior.
Specifically, Google Analytics
stores a client ID for each user
that visits your site, and then
joins together all of the sessions
with the same client ID.
03
72. SCOPE USER DATA
The client ID is a value that is
generated from the Google
Analytics tracking code and
stored in a cookie on a person’s
browser on their computer.
03
74. SCOPE
It’s important to understand that users are
cookies, not individual people – the cookie is
tied to the browser, not the person.
So a person visiting a website on Chrome at
work and then visiting the same website
from Firefox on their home computer would
be counted as two users, one cookie from
each browser.
List of Dimensions and Metrics in GA
78. Reporting Tools & Controls for Analysis
Maintoolsfor
Analysis Date Range Selector. Set the time period in which you want
toanalyze report data.
Date Range Comparison. Compare data from two different
date ranges and see how your business changed over time.
Segment Picker. Add segments to a report to compare
different subsets of data.
Line Graph. See different metrics in a line graph for the date
range you've selected.
Metric Selector. Change the metric shown from users to a
different metric by selecting the drop-down menu.
79. Reporting Tools & Controls for Analysis
Maintoolsfor
Analysis Duration Selector. Change the data points to show hourly,
weekly, or monthly.
Graph Annotator. Annotate the graph with helpful notes
toadd business context to your data.
Sampling Rate. Speed up the time it takes to generate a
report and are willing to sacrifice more precise metrics, select
“Faster response" by clicking the tick symbol next to the
report name.
Share & Customize Reports. Share or refer back to
meaningful data you've found in your reports.
80. Reporting Tools & Controls for Analysis
Maintoolsfor
Analysis Data Table. Change the primary dimension, add a secondary
dimension and visualise the data in different ways to get
actionable insights from your data. Change the way the data
table is displayed:
Data: Displays the data in a tabular view. This is the default
table view.
Percentage: Displays a pie chart, showing the contribution to
the total for the selected metric
Performance: Displays a horizontal bar chart, showing the
relative performance for the selected metric.
81. Reporting Tools & Controls for Analysis
Maintoolsfor
Analysis Comparison. Displays a bar chart plotting the performance of
the selected metrics relative to the site average.
Pivot. rearranges the information in the table for
certainreports by pivoting your data on a second dimension.
82. Useful Metrics for Analysis
Maintoolsfor
Analysis Bounce Rate. The percentage of single-page visits.
If the success of your site depends on users viewing more
than one page, then a high bounce rate is bad.
A low bounce rate indicates users from that country, device,
marketing channel etc that engaged with the site.
83. Useful Metrics for Analysis
Maintoolsfor
Analysis Avg. Time on Page. The average amount of time users spend
viewing a specific page or screen, or set of pages or screens.
A higher than average time on page indicates users from that
country, marketing channel, device etc that engaged with the
site.
84. Useful Metrics for Analysis
Maintoolsfor
Analysis Conversion Rate. The percentage of sessions that results in a
conversion e.g. signing up for a newsletter, completing a
purchase.
A high conversion rate indicates users from
that country, marketing channel, device etc that completed
activities that contribute to the success of your business.