Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
Team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
Team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Both Ember.js & Backbone.js are capable JavaScript frameworks. Are you confused to make selection between both?Hire a web development companies in PHP to reduce the amount of time and coding needed to carry out the development process.
Stop thinking, start doing for achieving new peaks in your professional career. It's always about making ideas happen.
Get in touch with experts for business advise https://www.softprodigy.com/startup-solutions
Social media optimisation best way to promote your brand, social media marketing helps you enhance the visibility of your site by engaging with all users. Here you will get the information on Facebook, Instagram and twitter marketing.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
If looking to setup Adwords account for your website, then this information really helpful in setting up a new Adwords accounts. Here is complete information about the Adword account setup from starting.
Screaming frog is the best seo tools for getting website back end information. Screaming frog includes all kind of information about tag implementation, h1 implementation, duplicate content and many more term. It is free to use and very useful.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Schema is a type of micro data that makes it easier for search engines to interpret the information on your web pages more effectively. https://www.softprodigy.com/
ASP. NET (Active Server Pages .NET) is an open source framework specifically designed by Microsoft to help developers for the development of dynamic, reactive and responsive webpages and applications based on mobile and websites to help you drink your dream to the fullest. http://bit.ly/2abBKoN
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
2. Google Analytics - Overview
What is Google Analytics ?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google launched
the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service
on the Internet.
3. Google Analytics – What Does It Do ?
Google analytics is a powerful tool that analyzes:
Website Traffic
1. Where visitors came from & How
2. How they are navigating through your website.
3. Behaviour
Track Conversions
1. Downloads
2. Page Views
3. Registrations
4. Setting Up Your Account
Setting up Google Analytics for your
website is a simple two-step process.
First, sign up by entering basic information
for your account such as the name of your
organization, the website you wish to track,
and its URL.
Analytics URL
https://www.google.com/analytics/
5. Google Analytics will give you a tracking code for your website, which is a snippet of JavaScript used for account
verification and the collection of user browsing data. This is what tracking code will look like:
Insert this code manually into your website or use a plugin if you’re on WordPress. And that’s it, you’ve just set up
your Analytics account!
6. Dashboard
Sessions: A session is a group of interactions that take place on your website within a given time frame.
Users: The Users metric indicates the total number of unique visitors who have viewed or interacted with your website.
Page Views: A page view is simply defined as a view of a page on your site that is being tracked by the Analytics tracking code.
Pages / Session: This is the number of pages that your users are visiting on average per session.
Avg. Session Duration: Average session duration is calculated as the total duration of all sessions (in seconds) / number of sessions.
Bounce Rate: When a user lands on a page of your website and then leaves it without browsing any further, the user is said to have
“bounced”. Bounce rate is the percentage of users who bounce from your website.
% New Sessions: Percent of new sessions is just the percentage of sessions generated by new visitors on your website.
7. Analytics Reporting
This is the section where you will possibly be spending most of
your time tracking and analyzing incoming data and using it to
optimize your website.
Dashboard: Dashboards are a collection of widgets that give
you an overview of the reports and metrics you care about most.
Shortcuts: Shortcuts remember your settings so you don’t have
to reconfigure a report each time you open it.
Intelligence Events: Intelligence monitors your website’s traffic to detect significant
statistical variations and generates alerts when those variations occur.
Real Time: Real-Time reports the activity happening on your website right now.
The overview tab page displays how many users are active on your site in real-time,
where they’re from, and which pages they are browsing.
10. Audience
The Audience report in Google Analytics gives you a detailed analysis of the users visiting your website.
The Overview tab gives you an overall picture of your website’s audience and their activity
11. • Demographic tab shows you the age and gender of your audience.
• Interests tab shows you the dominant interests of the majority of your users
such as technology, TV, movies, photography, news, and more. It also shows
you their in-market behavior and purchase intent segregated by categories
such as consumer electronics, travel, and more.
• Geo tab shows you the language and location of the users.
• Behavior tab shows you the behavior of your audience based on their
interaction with you site such as New vs. Returning Users, Engagement, and
more.
• Technology tab shows you the browser, OS, and network that your users are
using to access your website.
• Mobile tab shows from which gadget your website viewed/searched.
• Custom tab to collect and analyze data that Analytics doesn't automatically
track
• Benchmarking compares your site’s performance to previous results and to
your industry’s average.
• User Flow tab visually displays where users come from and how and to what
extent they interact with your website.
13. Acquisition
The Acquisitions report gives you a detailed overview of where your traffic is originating from such as organic search,
direct, social, referral, or email. Using the tabs inside the Acquisition report, you can dig deeper into the individual
traffic sources and view them by channel, source/medium, and more.
14. • AdWords & Campaigns, You can link your AdWords account to Google
Analytics from the Admin panel and monitor all the activity from within the
Acquisition report.
• Search Console tab shows the keywords/queries that users searched for
to land on your web pages, top country & devices.
• Social tab displays the traffic coming in via social networks such as
Facebook, Twitter, Reddit, and others.
15. Behavior
The Behavior report captures and displays what visitors do on your website, the pages they visit, and
what actions they take while on those pages. The Overview shows you how many Page Views your site
received in the selected time range along with some other metrics
16. Behavior Flow shows the paths users commonly take while navigating your site, from the first
page they land on, to the page they exit from.
Site Content shows you the top performing content on your site, a folder view of the content
categorized by page views, and the top landing pages and exit pages.
Site Speed displays crucial reports that may help you identify any specific pages that are
slowing down your site or other bottlenecks you may be unaware of.
Site Search displays the overall metrics for visitors who use the search box on your website,
but you need to configure it once.
Events allow you to track specific actions that users perform on your website, such as clicking
on an external link or downloading a file or adding a product to cart.
Publisher shows your AdSense publisher data right within Analytics.
Experiments help you to conduct A/B testing to see which landing page variations perform
best at meeting your conversion goals.
In-page analytics lets you bring page stats to the front end of the website and even overlay
data on individual links, you need to install a Chrome plugin for this.
17. Conversions
In analytics, conversions simply mean a certain action taken by the user that’s important to your
business; for instance, the completion of a purchase.
18. • Goals help you create and track micro and macro conversions.
• Ecommerce is a report that helps you analyze the purchase activity on
your site or app. You can see product and transaction information,
average order value, ecommerce conversion rate, time to purchase, and
other data.
• Multi-Channel Funnels shows how your marketing channels
(i.e., sources of traffic to your website) work together to create sales and
conversions.
• Attribution allows you to assign credit for sales or conversions to touch points
in conversion paths.
19. Goal Creation – HowTo Set Up Goal.
Create a new goal
Navigate to your goals:
• Sign in toGoogle Analytics.
• Select the Admin tab and navigate to the desired account, property and view.
• In theVIEW column, click Goals.
• Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.