Google Analytics is a tool that provides website owners with metrics and insights about traffic to their sites. It analyzes both quantitative and qualitative data from a website and its competitors to continually improve the user experience. Some key metrics that Google Analytics measures include visits, unique visitors, pageviews, pages per visit, average visit duration, bounce rate, and traffic sources like direct, referral, organic search, and paid search. It helps owners understand how users engage with their site and make data-driven decisions to optimize conversions.
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Presented at Social Media Breakfast Maine on July 22, 2016. Jenika presented on Google Analytics for newbies. This presentation explains what Google Analytics is, what is looks like, the different elements and data points, why businesses should consider using Google Analytics, and some Google Analytics tips.
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
How to use pertinently Google Analytics, by Gilles BarbierTheFamily
Regarding Web Analytics, Google Analytics is by far the most commonly used tool. For any kind of websites, it helps community or product managers to understand what is really going on.
Unfortunately, Google Analytics is also the tool the most poorly understood and thus, misused!
This workshop will give you insight to master this precious tool in a efficent way.
Google Analytics for Beginners - Part 1 Field2Base
In this presentation we begin to show you How to Use Google Analytics, one of the most advanced Web Analytics tools available. The instructions are simple so anyone can understand How to get Started with Google Analytics.
This presentation was created by our Social Media Manager, Leah Drayer, who is Google Analytics Certified.
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Presented at Social Media Breakfast Maine on July 22, 2016. Jenika presented on Google Analytics for newbies. This presentation explains what Google Analytics is, what is looks like, the different elements and data points, why businesses should consider using Google Analytics, and some Google Analytics tips.
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
How to use pertinently Google Analytics, by Gilles BarbierTheFamily
Regarding Web Analytics, Google Analytics is by far the most commonly used tool. For any kind of websites, it helps community or product managers to understand what is really going on.
Unfortunately, Google Analytics is also the tool the most poorly understood and thus, misused!
This workshop will give you insight to master this precious tool in a efficent way.
Google Analytics for Beginners - Part 1 Field2Base
In this presentation we begin to show you How to Use Google Analytics, one of the most advanced Web Analytics tools available. The instructions are simple so anyone can understand How to get Started with Google Analytics.
This presentation was created by our Social Media Manager, Leah Drayer, who is Google Analytics Certified.
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
An introduction to Google Analytics - tracking and understanding user behaviour on your website.
Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing.
For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD
See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Introducción al embudo de conversión y sus ratios; las vanity metrics vs actionable metrics; las KPIs por áreas; la analítica web para startups (mediante Google Analytics) y los test A/B.
http://www.romenrg.com
Presentación introductoria a Google Analytics.
Demostración de informes básicos y análisis de 3 casos distintos de medición.
Checklist de implementación.
Aquí puedes ver el video de la presentación: http://www.youtube.com/watch?v=jUqMTj29Jk8
Introducción a Google Analytics - Sancho BBDO Jorge Jaramillo
Charla: Introducción a Google Analytics.
Info: http://bitly.com/TALENTWORK
Esta charla hace parte del curso de certificación de Google Analytics, siendo esta la clase introductoria.
La presentación está dividida en 4 frentes principales:
Usuarios: ¿Quiénes visitan mi sitio web?
Comportamiento: ¿Cómo se comportan en mi sitio web?
Adquisición: ¿Cómo llegaron a mi sitio web?
Conversión: ¿Qué me dejaron esos usuarios?
Esta presentación está dirigida principalmente a personas que tengan interés por temas digitales, particularmente de análisis web. Google Analytics es la herramienta de analítica más importante de Google y la más usada en el mundo, una herramienta demasiado potente que nos puede ayudar a mejorar nuestros activos digitales.
Enfocado a: Planners digitales, gerentes de cuenta digitales, community manager, diseñadores web, ux, desarrolladores, entre otros.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Los procesos UX tienen una metodología específica dificil de compaginar con la de los desarrolladores. Luis Calvo nos enseñó cómo podemos incluir los procesos de UX dentro de nuestra metodología ágil.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. What is Web Analytics?
• The analysis of qualitative and quantitative data from your website and
the competition, to drive a continual improvement of the online
experience that your customers, and potential customers have, which
translates into your desired outcomes (online and offline).
- Avinash Kaushik
• This definition encapsulates three main tasks every business must tackle
when doing web analytics:
– Measuring quantitative and qualitative data
– Of our own website as well as competitor’s
– Continuously improving your website
– Aligning your measurement strategy with your business strategy
3. Creating an Implementation Plan
1. Gather and document business requirements.
2. Analyze and document website architecture.
3. Create a Google Analytics account and configure profiles.
4. Configure the Google Analytics tracking code and tag website pages.
5. Tag marketing campaigns.
6. Create additional user accounts and configure the following reporting
features:
• Report access
• Automated email report delivery
• Reporting customizations (Custom Reports, Advanced Segments)
7. Perform the following optional configuration steps:
• Enable e-commerce transaction tracking
• Implement event tracking
• Implement custom variables
4. How Google Analytics Works
• Google Analytics uses a common data collection technique called page tags.
• A page tag is a small piece of JavaScript that you must place on all the
website pages you want to track.
• We affectionately call this code the Google Analytics Tracking Code, or GATC
for short.
• The data collection process begins when a visitor requests a page from the
web server.
• The server responds by sending the requested page back to the visitor’s
browser (See next figure). As the browser processes the data, it contacts
other servers that may host parts of the requested page, like images, videos,
or script files. This is the case with the GATC.
6. The Google Analytics Tracking Code
(GATC)
• The following is the GATC JavaScript snippet:
<script type="text/javascript">
var _gaq = _gaq || [];❶
_gaq.push(['_setAccount', 'UA-XXXXXX-YY']);
_gaq.push(['_trackPageview']);
(function() {❷
var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true; ga.src = ('https:' == document.location.protocol ?
'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';❸
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>
7. The Google Analytics Tracking Code
(GATC)
❶This part of the tracking code does all of the work. It starts by creating a
queue (named _gaq), or list of Google Analytics commands. These commands
are also called methods. When you want Google Analytics to do something,
you add, or push, a command into the queue.
The standard page tag adds the first two methods to the queue for you.
• The first method is _setAccount().
• The second method, _trackPageview().
8. The Google Analytics Tracking Code
(GATC)
❷Before any code can execute the ga.js file, which contains all of the Google
Analytics logic, this code loads that logic into the browser and requests ga.js
from a Google server. This file is geo-load-balanced across all of Google’s
global data centers. This means the visitor’s browser will connect with the
closest data center to reduce the time it takes to retrieve the file.
9. How to host ga.js on a local server
• To host the ga.js locally, copy the contents of ga.js by viewing the file in your
browser. Just enter http://www.google-analytics.com/ga.js in your browser,
copy the resulting code, and place it in a file on your server.
• Update the GATC to reference the new file location on your server.❸
• Periodically check for updates. Google publishes a ga.js change log at
http://code.google.com/apis/analytics/community/gajs_changelog.html.
10. Google Analytics Accounts and
Profiles
• Google Account is different from Google Analytics Account.
• Once you have a Google account, Google attaches various services to your account. These
services can include Gmail, Google Docs, AdWords, etc.
• Google ties the data coming from your website to your Google Analytics account using a unique
account number. E.g.: 'UA-XXXXXX-YY‘.
• The XXXXXX is your account number. The YY part is the profile number. When combined in the
format UA-XXXXXX-YY, it is called the profile ID.
• You can access multiple Google Analytics accounts simply by adding your Google account to an
existing Google Analytics account.
• Within a Google Analytics account is a structure called a profile. Most people think of a profile as
the data from a website. But in fact a profile is a collection of data and configuration settings.
• It is possible, and actually recommended, to have multiple profiles for each of your websites.
• You are allowed to create up to 25 Google Analytics Account and you can have up to 50 profiles
in one Google Analytics account.
11. Creating a Google Analytics Account
You can create Google Analytics Account using two methods:
• You can create a Google Analytics account at http://www.google.com/analytics.
• The recommended way to create a Google Analytics account is through AdWords, because it’s
easier to link your AdWords account to your Analytics account.
• To create one from AdWords log in to your AdWords account and choose Google Analytics in the
Reporting menu. Next, enable the Create my Free Google Analytics Account option and click
Continue.
**You should not add your clients as profiles in your Google Analytics account. Create a separate
Google Analytics account specifically for each of your clients.
12. Creating a Google Analytics Account
Steps To create an Analytics account:
• Visit http://www.google.com/analytics.
• Enter your Google Account email and password and click Sign In. If you don't have a Google
Account, click Sign up now to create one.
• Click Sign Up.
• Enter your Website's URL, making sure to select either http:// or https:// from the drop-down
list. Enter a nickname for this account in the Account Name field, then click Continue.
• Enter your contact information and click Continue.
• Read the Google Analytics Terms of Service. If you agree to these terms, select the Yes checkbox
and click Create New Account to continue.
• The Tracking Instructions page that appears contains the tracking code that you'll need to paste
into each page of your site.
13. Creating a Google Analytics Account
Access Level
• There are two types of users in Google Analytics: users and administrators.
• Administrators have complete access to everything in a Google Analytics account. They can view
all of the data and they can change any setting.
• Users can only access data in profiles that they have been given access to. They cannot change
any settings.
• You can use the User Manager on the main account page to add users to your Analytics account.
14. Creating a Google Analytics Account
Setting the Default Page
• Setting the default page for a website is a simple configuration step that ensures the quality of
your Google Analytics report data.
• The default page for a website is the page shown to a visitor when they enter the website
domain in the browser’s location bar. For example, if you type http://www.cutroni.com in your
browser, the web server returns the index.php file located at that domain.
Why does it matter
• When the GATC executes, it creates pageviews using the page URL the visitor requested.
• What if there is no page URL, as is the case with http://www.cutroni.com? Google Analytics
creates a pageview and names it /.
• However, when the user types http://www.cutroni.com/index.php, Google Analytics creates a
pageview for /index.php.
• Although the visitor sees the same content, Google Analytics creates a pageview for / and a
pageview for /index.php: two different pageviews for the same page. Pageviews for a page
should be summarized as a single line item in Google Analytics, not two.
** To remedy this problem, enter the default page for your website in the Default page field in
the main website Profile Information configuration section.
15. Exclude URL Query Parameters
Use the Exclude URL Query Parameters text box to remove unwanted query-string
Parameters eg: personal information about your visitors
16. Tracking On-Site Search
On-site search data lets you measure what people search for on your website.
To access the Search Terms report, select Content→Site Search→Search Terms.
18. Basic Analytics Metrics
• Event tracking adds another layer of data to the visitor data hierarchy.
• We can really get a good idea of how visitors are engaging our interactive content. This will be vital
as web technologies, like Ajax and Flash and mobile apps, continue to evolve.
19. What is Google Analytics
Google Analytics (GA) is a service offered by Google that generates detailed
statistics about a website’s traffic and traffic sources and measures
conversions and sales.
20. ANALYTICS METRICS
• Visits
A visit is a group of interactions that
take place on your website within a
given timeframe.
21. ANALYTICS METRICS
• Unique Visitors
MORNING
EVENING
Unique visitors is the number of individual users who visit your
website. If the same user visits your website in the morning
and then again in the evening, they’re still just one unique
visitor, but he would be two visits.
22. ANALYTICS METRICS
• Pageviews
A pageview is a view of a page on your site. Every time a user
views a page, it is counted as an additional pageview. Keep in
mind that if a user reloads a page or goes to another page on
your website and then comes back to an already viewed page,
each of those views is counted as a pageview.
23. ANALYTICS METRICS
• Pages / Visit
This is the number of pages on your website
that a user viewed during their visit.
24. ANALYTICS METRICS
• Avg. Visit Duration
The average amount of time a user spends on your
website. You can make the assumption that if users
spend a lot of time on your website, they are good,
qualified users.
25. ANALYTICS METRICS
• Bounce Rate
Bounce Rate is the percentage of visits where the user
only viewed one page and then left your website. If a
specific page of your website has a high bounce rate,
you may want to evaluate the content of the page.
26. ANALYTICS METRICS
New visits are classified as users who haven’t been to
your website before. % New Visits is the percentage of
users with this classification.
• % New Visits
27. Traffic Sources
• Direct
• Referral
• Search
- Paid
- Organic
• Campaigns There are three basic traffic sources in GA: Direct, Referral, and Search.
Direct traffic comes from people typing your URL in the navigation bar or from
bookmarks. Referral traffic comes from links to your website that are on third-
party websites like Facebook or Yelp. Search traffic is divided into two parts:
organic and paid search.