This document outlines steps to acquire the first 1000 users for a new product or service. It recommends pre-launch strategies like search engine optimization (SEO), attending events to collect leads, enabling pre-registrations, and getting the word out to bloggers and influencers. For launch, it suggests using email lists, paid advertising, and product listing sites. Post-launch involves educating and converting pre-registered users, maintaining an early adopter focus group, incentivizing referrals, analyzing data, and continuing community engagement.

1. How to win your first 1000
users.
Meraj Faheem

2. 1.Pre-launch
2.Launch
3.Post Launch

3. 1. SEO - very long term.
1. Events - vc exchange; collect user info; group it.
1. Enable Pre-registrations - offer early bird discounts
1. Get the word out. Contact bloggers -
[Eg: Yourstory.com, nextbigwhat.com, nternet.in, techcrunch etc.,]
1. Email signature - Coming soon.
1. Automate marketing and email workflow.
1. Analytics - Do not go out without it.

4. LAUNCH
TIME!
LinkedIn contacts - Email
VC exchange - Email
Article exchange; Get written
Banner ad exchange - partner sites
AdWords/Remarketing - Paid
Producthunt.com - Get hunted.
Find influencers - Fb,Twitter, LinkedIn

5. ● Be a part + Contribute to the community.
● Offer discounts. That’s what community is about.
● Be prompt, responsive and personal.

6. Acquire Educate Convert Retain
Refer
POST-LAUNCH

7. 1. Educate and convert the pre-registered users
2. Maintain and nurture an early adopter focus group.
3. Inspire people to refer and invite others to use your product - rafflecopter.com
4. TALK. TALK. TALK.
5. Data is everything.
POST-LAUNCH

8. @MerajF
meraj@thehackingschool.com