This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
There are so many Facebook ads posted every day. Some of them may reach success stage, and a number of them, for sure, will never be successful. If you belong to the latter, you may ask this: “How can I run an effective campaign?”
Facebook has the answer to this. Since it is a social platform rather that a shopping one, it has created a new tool to approach your ad successfully. It is for this reason that pixels are created. They are the unsung heroes that will make it possible. Here is what pixels can do. It makes it possible for site owners and even third party vendors to keep on track on what is actually happening on your site at the most granular level.
Working together with cookie, pixels allow one to gather data on a particular user. They make it possible to target people who are most likely to be impacted by ads. Watch this video and learn how to.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
This is a short introduction to web analytics. It goes over the different types of web analytics, sources from which analytics information can be gathered, why its essential, key analytics metrics and its usage. It also covers different products in this space, its generic architecture and the key parameters which can be used for evaluating different products. It concludes by highlighting some of the limitations of web analytics today.
Introduction about Quora, Google analytics and Google Ad WordsCode95
The presentation has an introduction about:
Benefits of Quora
Google Ad Words
How to set a successful campaign on Ad Words
Google Analytics
Google analytics approach
Google analytics setup & installation
A basic overview of Google Analytics. The slide talks about how google analytics can help track key information such as visits, unique visitors, pageviews, traffic sources for your website.
It also talks about important features of google analytics such as goals & a brief about account, property & profile views.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
The Great Depression - Presentation (Macroeconomics Perspective)Arjun Parekh
This brief presentation on 'The Great Depression' has been made from the point of view of understanding Macroeconomic factors that played an important role.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
Whiplash & Human Resource Managment Policies (HRM) [Without Movie Scenes]Arjun Parekh
Note: The first slide has embedded video made by me to captivate the audience. Also, this presentation has lot of animations. Download presentation to watch the videos and animations.
This presentation is an attempt to analyse Human Resource Management policies used explicitly/implicitly in the movie Whiplash. The personality type and traits of the lead characters Terence Fletcher and Andrew Neiman are analyzed as part of presentation. Other HR policies and tactis have been analysed and discussed.
The presentation explores how the Duopoly of Boeing & Airbus rules the Aircraft Manufacturing Market, The competitive Rivalry among these two companies, Porter's Five Forces acting on this industry
De Beers - Rise and Fall - Diamonds Case Arjun Parekh
A very short presentation on De Beers and its Rise and Fall. How De Beers Controlled the Market (Monopoly), How De Beers lost control over the demand and market share.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
Probable Solution to HBR Case on Aqualisa Quartz. The Presentation consists of info about Channel Distribution, Development of Quartz Shower Valve, UK Shower Market, Initial Sales Results, 4Ps of Marketing for Aqualisa, A shift in Marketing Strategy.
This project was carried out to understand Segmentation, Targeting, Positioning Framework. This project is on Spark Private Limited, a figment of imagination, involving New Product Development / Conceptualization.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
This is a brief presentation on what made Henry Ford successful. It analyzes various qualities due to which he became what he became. This is a part of evaluation in 'Creativity & Innovation' class.
The Toyota Way (Toyota Production System) [Operations Management]Arjun Parekh
This presentation is based on HBS (Harvard Business School) Case on Toyota Motor Manufacturing, their unique styles which differentiated them. It's the Toyota Way. TPS (Toyota Production System), Jidoka, Heijunka, JIT (Just-In-Time), Kaizen, etc. This case also represents the shortfalls of the company in implementation of these principles in American production plant.
General Electric - Jack Welch and Jeffrey Immelt - (CEO Succession) | Organiz...Arjun Parekh
This presentation is based on a Case Study: 'Jack Welch and Jeffrey Immelt: Continuity and Change in Strategy, Style and Culture at GE (General Electric)' The presentation also consists of ingenious OB (Organizational Behavior) Analysis. Leadership style, Management Style, of these two great CEOs has been discussed in the slides.
Industrial Market is another name for B2B (Business to Business) Markets.
This presentation focuses on
1. Segmentation Variables for Business Markets
2. Effective Segmentation Criteria
3. Steps in Segmentation Process
Sector Diversification: Why is it so important for IndiaArjun Parekh
Challenges facing India / Governance challenge
Sector Diversification is one of the major challenges like FDI, Regional Conflicts, Regional Disparities, Inflation, Education & Health, etc.
This presentation doesn't contain the topics in detail, but only the outline necessary during presentation.
Corporate Social Responsibility (CSR) Initiatives by AMULArjun Parekh
It is a presentation on the CSR initiatives taken up by AMUL
Please note that the presentation (ppt) does not contain the initiatives in detail. The details about each initiative has to be explained verbally by the presenter.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
guildmasters guide to ravnica Dungeons & Dragons 5...
Introduction to Google Analytics
1.
2. What does Google Analytics do?
It is a powerful tool that analyses:
Website Traffic
• Where are visitors coming from
• How are they navigating through your site
Conversions
• Downloads
• Page Views
E-commerce
• Volume of Transactions
• Success of Transactions (% Complete and % Dropped out of Sales Funnel)
16. Segment
A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you
can examine and respond to the component trends in your business..
Session
A session is a group of interactions that take place on your website within a given time frame. A single user can
open multiple sessions. As soon as one session ends, there is then an opportunity to start a new session. There
are two methods by which a session ends: 1) Time Based and 2) Campaign Based
Property
In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique
tracking ID. A Google Analytics account can contain one or more properties.
View
A subset of a Google Analytics account property that can have its own unique configuration settings. You can
create multiple views for a single property and modify what data shows in each view.
Filter
Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude
traffic from particular IP addresses, focus on a specific subdomain or directory, etc.
Bounce Rate
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the
entrance page without interacting with the page).
Goal
A configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or
mobile app.
Dimensions & Metric
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or
"New York", from which a session originates. Metrics are quantitative measurements. The metric Sessions is the
total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Segment VS. Filter
21. The Social Relationship
The social web connects people where they share, critique
and interact with content and each other. Social analytics
provides you with the tools to measure the impact of social.
You can identify high value networks and content, track on-
site and off-site user interaction with your content, and tie it
all back to your bottom line revenue through goals and
conversions.
Here's how we see this story:
Sources & Pages: Identify networks & communities where
people engage with your content.
Conversions: Measure the value of social by tracking your
goals, conversions and ecommerce transactions.
Social Plugins: Measure your on-site user engagement.
Social Users Flow: Compare traffic volumes and user traffic
patterns through your site.
27. Conversions
• Goals – Set of events that are determined and evaluated
• E-commerce – analyse purchase activity on the website
• Multi-channel Funnels – depicts the working of marketing channels to create sales and
conversions
• Attribution - set of rules, that determines how credit for sales and conversions is
assigned to touchpoints in conversion paths
Link: Google Analytics Conversions
29. Google Analytics Solutions – Premium
• Google Analytics 360 Suite – Built
for enterprises.
• A set of integrated data and
marketing analytics products such
as:
1. Google Analytics 360
2. Google Optimize 360
3. Google Audience Centre 360
4. Google Tag Manager 360
5. Google Data Studio 360
6. Google Attribution 360
31. Domino’s UK
Issues:
• Lack of integrated marketing measurement across devices
• Create a holistic view of customer behaviour
• Make cross-channel marketing performance analysis easy and efficient
Results:
• Realized an immediate 6% increase in monthly revenue
• Saved 80% year-over-year in ad serving and operations costs
• Increased agility with streamlined tag management
• Obtained easy access to powerful reporting and customized dashboards
32. 2 Best Practices you should follow
Determine when people
abandon the shopping
carts
How?
GOALS > Create new
GOAL with your URL
destination > Check
funnel use
33. 2 Best Practices you should follow
• Identify if you need a
mobile site?
• How?
• REPORTING > Devices>
Primary Dimension time:
Mobile Device info.
If the average time on site is lower and the bounce rate is higher than your overall
numbers, then we know that you’re losing that much of your mobile traffic.
Link
Conversions – macro is buying a product
Goals – download a brochure
View a video
Email subscriptions
Time spent on a webpage
5 goals with 4 sets
Premium cost – 1500 dollars per year
Dedicated support team, sla’s & faster processing – 50 custom variables vs 5 custom variables
Competitor- adobe marketing cloud
Data studio option – only 5 reports available in free version
Segmentation is done via custom variables;
Premium rebranded to 360 suite
Optimizie – a/b testing
Premium cost – 1500 dollars per year
Dedicated support team, sla’s & faster processing – 50 custom variables vs 5 custom variables
Dominos used google analytics 360, google tag manager, google big query
And integration of crm data
76 million pizzas in one year and 766 million revenue
30% increase in online sales and account for 70% of sales
And form mobile phone
First pizza online in 1999
Previously only channel focussed insights were available
Which markeing channel or keyword influence a particular customer segment the most
tags help to get data of customers across applications via the data layer