Google Analytics is a free web analytics service that offers essential tools for SEO and marketing, primarily catering to small and medium-sized businesses. It provides insights into website traffic, audience demographics, and visitor behavior, helping users enhance their online presence. Despite its advantages, there are privacy concerns associated with data collection in Google Analytics.

1. ICMB 485 Digital Marketing
Aj.Sascha Funk
Members
Chanokphan Sivapiriyawong 5580653
Wutthiphat Pattanalertrattanachai 5580996
Suroj Tangsumpun 5780017
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Piyaporn Jarunghonphiphat 5780748

2. What is Google analytics?
Google Analytics is a free Web analytics service that provides
statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes.
Google bought Urchin Software Corporation in April 2005.

3. Who use it?
Small and medium-sized retail websites
A business owner or marketer
People who are selling product online
People who are running a blog

4. Who use it?

5. Who use it? (Example, and Reasons)

6. How to use Google Analytics ?
3 See traffic on your websites
2 Receive a code from Google
1 Sign up Google Analytics

7. Google Analytics Functions: Home page
Sorting Date: Home page (PIC)
In Home page, it shows number of
sessions, average session
duration, bounce rate and goal
conversion rate
Selecting rage (pic.)
Comparing data (Pic.)

8. Google Analytics Functions: Selecting Range

9. Google Analytics Functions: Comparing data

10. Google Analytics Reporting
The Google Analytics Reporting page shows your
Audience Overview data.
On the left sidebar, there is a search box to help you find
specific reports and a list of links to important areas of
your Google Analytics.

11. Google Analytics Reporting (cont.)
Some example of reporting
Dashboard
Intelligent event
Real time: How many people visit our website?

12. Why Google Analytics is important to your website?
Where your visitors are coming from
How your visitors found your website
Web browsers used by the visitors
Which keywords were used by visitors in the SEO to get to
your website
In business and marketing perspectives, it helps you plan how
to grow your website
and how to increase traffic and get a higher rank

14. Google Analytics Issues ...
Some security experts have raised concerns
about privacy issues in Google Analytics.
Through the Google Analytics Dashboard,
users can collect information on people
whose websites link to social networking
sites such as Facebook and Twitter.

15. Conclusion
Google analytics is a powerful tool for monitoring and analysing traffic on
your website. It gives you an enormous amount of information about who
are your visitors, what they are looking for and how they are to your
website. This suits one who wants to expand business and grow their
business on the internet . They should definitely be using Google analytics.