Google Analytics is a free service offered by Google that provides website statistics and reports on visitors and transactions. It provides dashboards and detailed reports on traffic sources, user behavior on the site like what pages they view and how long they spend, and conversion metrics. It helps with optimization of websites, landing pages, and AdWords campaigns by providing insights into user behavior and performance. The Fox Group is a consulting company that assists companies like physicians and hospitals with their online presence through services like website development, search engine optimization, social media integration and analytics reporting to help educate patients and engage with them online.

2. The most widely used website statistics service*

3. Provides statistics and reports about visitors and transactions on a website

4. At-a-glance dashboard view as well as detailed reports* Source: http://w3techs.com/technologies/overview/traffic_analysis/all

6. Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website

8. Where visitors came from

9. How they are navigating through your site

10. How they navigated from page to page

11. Which pages they stayed on longest or left from the most frequently (“bounce rate”)

12. Conversions

13. downloads

14. page views

15. registrations

16. E-commerce

17. Volume of transactions

18. Dollar value of transaction

19. Success of transactions

20. % complete and % dropped out of sales funnel

22. How relevant were they to the visitor?

23. Identifies navigation challenges that may prevent visitors from getting to your goal

24. Optimization of AdWords performance

25. keywords

26. timing

28. Dashboard Report

30. Once enabled, Google Analytics assesses the profiles in your account, categorizes them by vertical market and number of visits

32. Website’s new bounce rate benchmarked against similar industry

35. Fox Group LLC About the Fox Group LLC Founded 1989 U.S. and abroad Management consulting group Specilices in assisting physicians, hospitals, etc

36. What do they do for you? Website presence, activity and reach Social media participation Google Adwords SEO Online Presence Analytics Report Local Buiseness Listing Intigration with social media platforms Facebook, Twitter, YouTube

37. How do they do it? Medical professionals have the ability to educate the public Patients are people, and people are social Patients are rightfully taking ownership of their healthcare decisions by searching for information in the web $279 per month and $2999 start up Cost for online presence pro $199 per month and $1999 start up Cost for online presence basic