Google Analytics is a free service offered by Google that provides website statistics and reports on visitors and transactions. It provides dashboards and detailed reports on traffic sources, user behavior on the site like what pages they view and how long they spend, and conversion metrics. It helps with optimization of websites, landing pages, and AdWords campaigns by providing insights into user behavior and performance. The Fox Group is a consulting company that assists companies like physicians and hospitals with their online presence through services like website development, search engine optimization, social media integration and analytics reporting to help educate patients and engage with them online.

1. What is ?Free service offered by Google

2. The most widely used website statistics service*

3. Provides statistics and reports about visitors and transactions on a website

4. At-a-glance dashboard view as well as detailed reports* Source: http://w3techs.com/technologies/overview/traffic_analysis/all

5. How does Google Analytics work?Establish a User ID and password at google.com/analytics

6. Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website

7. This tag collects data and sends it back to the Google servers for processingWhat does it do?Google Analytics is a powerful tool that analyzes:Website traffic

8. Where visitors came from

9. How they are navigating through your site

10. How they navigated from page to page

11. Which pages they stayed on longest or left from the most frequently (“bounce rate”)

12. Conversions

13. downloads

14. page views