The document provides step-by-step instructions for setting up Google Analytics and Google AdWords accounts. It explains that Google Analytics generates detailed website traffic statistics and measures conversions, while Google AdWords allows creating and managing online advertising campaigns. The summary outlines the key steps for creating accounts, linking websites, tracking users, and configuring analytics and advertising settings.

2. Overview
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Google Analytics is a service
offered by Google that
generates

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detailed statistics about a
website's traffic and traffic
sources

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and measures conversions
and sales.

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It's the most widely used
website statistics service.

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It can track visitors from
all referrers, including
search engines

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and social networks, direct
visits and referring sites.

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It also tracks display
advertising, pay-per-click
networks,

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email marketing, and
digital collateral such
links within PDF
documents.

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Google Analytic Account is
connected to Gmail
Account.

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So you must first create
Google (Gmail)
Account

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before accessing Google
Analytics.

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Here’s how?

16. Go to
https://accounts.google.com/Si
gnUp
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17. Enter your Firstname
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18. Enter your Lastname
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19. Enter your Username
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20. Enter your Password
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21. Confirm your Password
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22. Choose your Birth Month
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23. Enter your Birthday
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24. Enter your Birth Year
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25. Choose your gender
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26. Enter your Mobile Phone
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27. Type the text you can see here
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28. Choose your Location
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29. Check the box
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30. Click “Next Step”
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31. Congratulations and Welcome
to Gmail
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Once you have Google
Account

33. Go to
http://www.google.com/analyti
cs/
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34. Click “Sign In”
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35. Enter you Gmail Account
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36. Enter you Password
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37. Click “Sign In”
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38. Click “Sign Up” to start using
Google Analytics
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39. Enter your Account Name for
Google Analytics
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40. Enter your Account Name for
Google Analytics
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41. Enter your New Website
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42. Enter your Website URL
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43. Click here to Select Industry
Category
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44. Click here to Select Country
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45. Click “Get Tracking ID”
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46. Click here to select country
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47. Click “I accept” button
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48. You will see same page like this
as your first
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49. Google Analytic Account
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51. Once you are in your Google
Analytic Page,
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52. Click “Admin” button
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53. Click “User Management”
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54. Enter the user’s Gmail Account
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55. Click here to select the level of
accessibility
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56. the user will have to access.
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57. Then Choose from the options
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 Manage Users - Manage
account users

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 Edit - Perform
administrative, report
related functions, and see
report data

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 Collaborate - Create
personal assets, and
share them

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 Read & Analyze

62. Click the box to notify user
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63. Click “Add” when finished
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64. You will see here the User’s
profile you added
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65. Click the “Delete” if you want to
delete user’s profile
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67. The Analytics Structure is very
simple.
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You have:

68. 1. Accounts
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- This is the top level, you
should have a

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different account for each
website you have.

71. 2. Properties
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- All the properties of a specific
account

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(Web App, Blog, Facebook,
Mobile App etc)

74. 3. Profile
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- Sub aggregations of a
Property, allows you to view
specific

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parts of a property as their
own entity using filters.

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Google AdWords is an online
advertising service that
places advertising

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copy above, below, or beside
the list of search results
Google

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displays for a particular
search query, or it displays it

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on their partner websites.
The choice and placement of
the

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ads is based in part on a
proprietary determination of

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the relevance of the search
query to the advertising copy.

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Steps:

85. Click “AdWords Linking”
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86. Click “Create a new AdWords
account”
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87. Click “Start Now”
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88. Enter your Email Address
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89. Enter your Website Address
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90. Click “Continue”
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91. Click to enter how much you
want to pay
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92. Enter the amount
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93. Click Save
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94. Click here to select an audience
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95. Select an Audience
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96. Click “Save”
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97. Click here to Search and display
network
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98. Click “Save”
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99. Click here to Add Keywords
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100. Enter the Keywords
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101. Click “Save”
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102. Click here to enter your bids
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103. Click here to enter your bids
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104. Click “Save”
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105. Click here to write an Ads
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106. Enter your Ads here
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107. Click “Save”
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108. Click “Save and Continue”
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109. Click here to select country for
billing
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110. Click “Save and Continue”
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111. Review your Ad
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112. Once done Reviewing, Click
Here
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113. Congratulations! ! ! You’ve
created your AdWord Account
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115. It is possible to be content and at
peace even when you’re poor,
knowing that you are making the
necessary steps to build wealth
slowly and safely
- Salve Duplito