Download as PDF, PPTX
Uploaded byDiane Jones
Google Analytics Presentation
This document discusses how Google Analytics can help businesses make effective decisions by providing powerful data. It outlines 5 common challenges with data, such as having too much or too little data, or not knowing what to do with it. The document then shows how Google Analytics can answer questions about online traffic sources, user demographics, top pages, engagement, and competition. It provides tips on using data to test ideas, make decisions, and create a data-driven company culture.
More Related Content
Similar to Google Analytics Presentation
Google Analytics Presentation
- 1. Google Analytics Powerful DataThat Can Drive Effective Business Decisions Marco Reginelli Account Executive, Google November 21st, 2009 Google Confidential and Proprietary
- 2. Five challenges withdata 1. Not enough of it 2. Too much of it 3. Don’t trust it 4. Don’t know what to do with it 5. We go with the HIPPO anyway Google Confidential and Proprietary 2
- 3. Data can answer... How do people find me online? Who are they? Where do they come from? Do they like me? Are they a valuable customer? How do I stack up against the competition? How can I plan for the future? Google Confidential and Proprietary 3
- 4. Where does thedata live? Web logs Spreadsheets Desktop databases Online analytics products 3rd party aggregators Google Confidential and Proprietary 4
- 5. Google Analytics isFREE Google Confidential and Proprietary 5
- 6. HOW DO PEOPLEFIND ME ONLINE? Google Confidential and Proprietary
- 7. Direct Traffic Users who have memorized your URL or have you bookmarked. Google Confidential and Proprietary
- 8. Google Analytics: DirectTraffic Google Confidential and Proprietary
- 9. URL Amnesia Dash? Dot/Underscore? www.topnotchdoggrooming sf online.com Two “G”s? .net .biz? Google Confidential and Proprietary 9
- 10. Search Engine Traffic Google Confidential and Proprietary
- 11. Google Analytics: SearchEngines Google Confidential and Proprietary
- 12. Referral Traffic Google Confidential and Proprietary
- 13. Google Analytics: ReferringSites Google Confidential and Proprietary
- 14. Other Tools: Google.comLink Operator www.google.com Google Confidential and Proprietary
- 15. Ad Traffic Google Confidential and Proprietary 15
- 16. Google Analytics: AdWordsCampaigns Google Confidential and Proprietary 16
- 17. Keyword Traffic Google Confidential and Proprietary
- 18. Google Analytics: Keywords Google Confidential and Proprietary
- 19. Other Tools: SearchBased Keyword Tool www.google.com/sktool Google Confidential and Proprietary
- 20. WHO ARE THEY? Google Confidential and Proprietary
- 21. Google Analytic: Newvs Returning Visitors Google Confidential and Proprietary 21
- 22. Other Tools: Quantcast.com Google Confidential and Proprietary Also use www.google.com/adplanner
- 23. WHERE DO THEYCOME FROM? Google Confidential and Proprietary
- 24. Geographic Traffic Google Confidential and Proprietary
- 25. Google Analytics: Mapoverlay Google Confidential and Proprietary
- 26. Other Tools: GoogleInsights for Search www.google.com/insights/search Google Confidential and Proprietary
- 27. DO THEY LIKEME? Google Confidential and Proprietary
- 28. Google Analytics: TopContent Evaluate Bounce Rates Compare performance to site averages Google Confidential and Proprietary
- 29. Google Analytics: NavigationalAnalysis Google Confidential and Proprietary
- 30. Google Analytics: EngagementStats Pageviews Bounce Rates Average Time on Site Loyalty Google Confidential and Proprietary
- 31. Google Analytics: Goals& Funnels Google Confidential and Proprietary
- 32. ARE THEY AVALUABLE CUSTOMER? Google Confidential and Proprietary
- 33. Google Analytics: EcommerceReports Google Confidential and Proprietary 33
- 34. Google Analytics: AdvancedSegments Google Confidential and Proprietary 34
- 35. HOW DO ISTACK UP AGAINST THE COMPETITION? Google Confidential and Proprietary
- 36. Google Analytics: Benchmarking Google Confidential and Proprietary 36
- 37. Competitive Landscape: Compete.com Google Confidential and Proprietary
- 38. Competitive Landscape: Quantcast.com Google Confidential and Proprietary
- 39. HOW CAN IPLAN FOR THE FUTURE? Google Confidential and Proprietary
- 40. Demand: Google Insightsfor Search Google Confidential and Proprietary
- 41. FINAL TIPS Google Confidential and Proprietary
- 42. #1 Don’t beslave to the data Spend time on analysis and make quick, informed decisions. Let the data work for YOU! Google Confidential and Proprietary
- 43. #2 Separate theoutliers from the expected data Indentify the clear trends, but don’t forget the possible gems in the outliers Google Confidential and Proprietary 43
- 44. #3 Test thebig ideas A The web is fast and easy place to test ideas and products B Google Confidential and Proprietary 44
- 45. #4 Be carefulof the HiPPO Try to make data-driven decisions Highest Paid Person’s Opinion Google Confidential and Proprietary
- 46. Creating a datadriven culture • Give access to data • Have a great idea? Sell it with data • Measure all functions of the business (Qualitative and Quantitative) • A/B test whenever possible • Ask, “What does the data say?”...if inconclusive, dig deeper, or consider ways to get the data • Reward employees who use data to advance your business Google Confidential and Proprietary 46
- 47. Q&A Google Confidential and Proprietary