Indiana Society of Association Executives Keynote July 23, 2014

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The document discusses how to crowdsource content from members for an organization. It recommends making contributing content easy and fun for members by simplifying the process and enabling them to share content on their own terms. The document also stresses the importance of having fresh, engaging content like images and videos to drive traffic and encourages assigning roles and creating a content calendar to optimize and streamline the creation of member-generated content.

“If you were to start an organization
today, would it look like it does now?”
#ISAE2014

Open Source Software for Associations and Non Proﬁts
WE JUST WANT TO 
CHANGE THE WORLD 
AS WE KNOW IT. 
AND WE WILL.
@eschipul at #isae

GRATUITOUS CUTENESS
HONEST QUESTION NEXT.

Or would you tell the story differently?

#ISAE2014#ISAE2014
Crowdsourcing
Content
For
Your
Members

Ed
Schipul
|@eschipul
|
@tendenci

!
ISAE
2014
|
#ISAE2014

5
#ISAE2014

@twitter handle #talk
WE
JUST
WANT
TO 
CHANGE
THE
WORLD 
AS
WE
KNOW
IT. 
AND
WE
WILL.

#ISAE2014
7
CONTENT
MEANS
ENGAGEMENT

1. Fresh
Contents
Drives
Interest

2. An
Image
is
Worth
a
Thousand
Words

3. Make
it
Simple
for
your
Members
to

Contribute

4. Delegate
-‐
Roles
and
Schedules

#ISAE2014

MOBILE OPTIONS
Separate Site/Pages Responsive Designvs.
m.ymcahouston.org cmhouston.org

#ISAE2014#ISAE2014
12
A
Picture
is
Worth
A
Thousand
Words

#ISAE2014#ISAE2014
!
Resources
for
making
infographics:

•http://bit.ly/infographictips

•http://bit.ly/infographictips2

•madewithover.com
16

#ISAE2014#ISAE2014
“Make
everything
as

simple
as
possible,

but
not
simpler”

-‐Albert
Einstein
18

#ISAE2014#ISAE2014
People
(all
ages)
already
making
their
own
content
20

#ISAE2014#ISAE2014
Internet
and
social
network
usage
is
growing

exponentially
22
Upwards
trends
in
Internet
usage Upwards
trends
in
social
network
usage

#ISAE2014#ISAE2014
Enable
Members
to
Contribute

on
THEIR
Terms.
23

NYT Survey: 68% of people said they
“Share to give people a better
sense of who they are and
what they care about.”

#ISAE2014#ISAE2014
27
Have
A
Content
Calendar

–Johnny Appleseed
“Type a quote here.”
28

#ISAE2014#ISAE2014
29
Put
Someone
In
Charge

1.Decide
requirements

2.Assign
roles

3.Optimizes
and
streamlines
content
creation

4.Puts
someone
in
place
in
times
of
crisis

@eschipul handle #ISAE
B U T M I N D S E T D O E S N ’ T C H A N G E
AC T U A L F O R M E R E M P LO Y E E G I T H U B CO M M U N I T Y
PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E
TAKEAWAY 
Just because 
you believe in 
Open Culture 
doesn’t mean 
your members 
believe in it.

#ISAE2014#ISAE2014
Red
Cross
Rogue
Tweet
31

#ISAE2014#ISAE2014
32
Retaining
Contributors

#ISAE2014#ISAE2014
33
Accountability

1.Goals

2.Deadlines

3.Follow
Up

Think Shareable
•Top 10 Ways to...
•Hot Topics/In the News
•Infographics
•How to/FAQs
•Tag People
•Local Content
•Revisit/Update Popular
Content

• “YouTube for
Presentations”
• Share webinars, public
speaking, documents
• Embed YouTube videos
• Business-Oriented
content

• Lifestyle
• Curated Content - 80% are
repins
• Inspiration/Aspiration
• Demographic: College
Educated Women

• 12% of web users
• Demographics:
• Age 18 - 29
• Even Men/Women
• College-Educated
• Now with video!

#ISAE2014#ISAE2014
Simplification
=
Automation
38
http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf
#ISAE2014

#ISAE2014
40
In
Summary

1. Fresh
Contents
Drive
Traffic

2. An
Image
is
Worth
a
Thousand
Words

3. Make
it
Simple
for
your
Members
to

Contribute

4. Define
Permissions
and
Roles
#ISAE2014

!
Ed Schipul 
Blog: eschipul.com  
Flickr: www.flickr.com/eschipul  
Twitter: www.twitter.com/eschipul  
Slideshare: www.slideshare.net/eschipul42
WE JUST WANT TO 
CHANGE THE WORLD 
AS WE KNOW IT. 
AND WE WILL.

SXSW V2V Presentation in Las Vegas 2014 http://schedule.sxswv2v.com/events/event_V2VP29570 After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation. There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture. See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf

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Neville Hobson

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Jarvin Marconi Torrez

Inbound PR for Startups

Iliyana Stareva

Social Media's Impact on PR

Iliyana Stareva

PR Tomorrow

Neville Hobson

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...

Clare Corriveau

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud Did you know that it takes only a 20th of a second for your audience to make decisions about your organization based solely on the look and feel of your website? In this hands-on, interactive presentation, you’ll get tips on how to effectively share information, communicate in a personalized manner, support organizational goals, build a community, and strengthen relationships using your website. Plus, learn from live reviews of real nonprofit websites—maybe even your own!

Employee engagement from internal events, presented by Joe Schaeffer

SocialMedia.org

FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736 Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses What's covered in this presentation: - Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business - One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy - Resources for SMBs to scale and operationalise their content and social media marketing efforts - Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan - The last word on Community: Communities are built on Relationships, not Technology This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.

Why Inbound PR is the Future of PR at #INBOUND16

Iliyana Stareva

OMG, look! An emerging social media platform! Hurry, let's jump on it! -- pre...

SocialMedia.org

Social business presentation Komfo - The Social Conference - Feb 2015

Komfo

Komfo had the honor to host a presentation at the yearly event 'The Social Conference' in Amsterdam. Social Business Specialist Zeshan Ali Jaffari presented and discussed the opportunities social business brings to your company. In this presentation, he answers the questions: - How can you be result orientated and data driven towards the use of Social Media? - Which steps are necessary for the social business convergence of your organization? - Which models can you use for your social business? These theories are supported by a successful case from one of the international clients we have in Komfo.

Why Instagram?

Apryl Boyle

Making Inbound PR Happen

Iliyana Stareva

Rachel Meyer Pubcon Presentation

Rachel Meyer

FoMO driven culture at the enterprise - What we can do to stay productive

Daiany Palacios

How To Make More Effective Of Your Social Media Activities

Sleeping Giant Media

Integrated Digital Marketing - Pubcon Las Vegas 2015

Michelle Stinson Ross

See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.

WIFA Webinar - From Average to All-Star LinkedIn

Lindsey Rainwater

Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross

MnSearch, The Minnesota Search Engine Marketing Association

Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.

Getting Started with Inbound PR

Iliyana Stareva

Do You Live and Breathe Digital Communication?

Iliyana Stareva

How to write an internal communication strategy

Rachel Miller

2.12.15 webinar

Social Media Today

The workplace—and they way we perform our jobs—is changing rapidly. What is the future of work, and what kinds of tools do you need to navigate it successfully? Join us for this one-hour webinar as we discuss: -Email is the centerpiece of work communications, but how do you make it work smarter? -What kinds of collaborative technologies do employees need to be more productive? -How do you lead in a boundary-less world?

Disruptive Content Marketing PubCon Las Vegas 2015

Damon Gochneaur

Staff engagement and Bob Dylan (the times they are a-changin)

Innovation Agency

How To Measure Social Media With Meaning: Tie Your Social Media Data To Your ...

Alison J. Herzog, MBA

Social Networks for Fundraising ProfessionalsEd Schipul

From Designer to Django'er in Six Weeks: A Story from Solo FounderTracy Osborn

In the palm of your hand: How Communicators are making a splash on the Mobil...

Indiana Society of Association Executives Keynote July 23, 2014

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