Rachel Meyer Pubcon Presentation
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Rachel Meyer from Medical Marketing Solutions gives a presentation on how to never run out of content for content marketing. She provides several creative and technical techniques for coming up with new content ideas, including asking unassuming questions, group brainstorming maps, mining information from clients, and using tools like AnswerThePublic, Keyword.io and Semrush to generate topic ideas from questions and keywords. Meyer also shares some of her favorite organization and productivity tools like Momentum, Strict Workflow and Evernote and provides an editorial calendar template for planning content.
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Rachel Meyer Pubcon Presentation
- 1. #pubcon Never Run Out of Content Rachel Meyer Medical Marketing Solutions @rachelmeyer1
- 5. #pubcon Strap In! • I’m going to show you: • how to get organized • simple fixes for productivity & efficiency • creative (read: FUN & INTERESTING) ways to come up with content ideas • technical ways to come up with content ideas @rachelmeyer1
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- 8. #pubcon Get Organized and Be Efficient! • Momentum http://bit.ly/momentum_pubcon Why I’m ride or die for Momentum: • The interface is super easy and informative • Great reminder system for bigger weekly tasks • It’s pretty! @rachelmeyer1
- 9. #pubcon Get Organized and Be Efficient! • Momentum screencap of momentum
- 10. #pubcon Get Organized and Be Efficient! • Momentum screencap of momentum
- 11. #pubcon Get Organized and Be Efficient! • Strict Workflow http://bit.ly/strictwork Why I’m ride or die for Strict Workflow: • Custom options • Wicked accountability • Mind games with yourself are a powerful tool womp womp!
- 12. #pubcon Get Organized and Be Efficient! • Evernote • Dayplanner • Toodledo (ride or die) • www.toodledo.com @rachelmeyer1
- 14. #pubcon Here we go - get excited! @rachelmeyer1
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- 16. #pubcon Creative Technique: Collaborative: Ask Unassuming Questions • What sucks about life? • What are your greatest fears? @rachelmeyer1
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- 18. #pubcon Ask Unassuming Questions Example • What sucks about life? • Being tired all the time. • Topic Ideas • Natural sleep aids that won’t make you groggy in the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions • Teeth sensitivity – may be due to clenching or grinding teeth while sleeping @rachelmeyer1
- 19. #pubcon Creative Technique: Collaborative: Group Brain Mapping • Based on 6-3-5 Concept • Stuff you’ll need: • blank paper • timekeeper • info on problem to solve or on the client you’re brainstorming for make it work for you! @rachelmeyer1
- 20. #pubcon Creative Technique: Collaborative: Group Brain Mapping Results Example #1 • Celeb vein gossip • I’ll be back: ways to re-injure your back after spine surgery • My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal • What Netflix shows to watch after a vasectomy @rachelmeyer1
- 21. #pubcon Creative Technique: Collaborative: Group Brain Mapping Example #2 • Is it dangerous to get a tattoo over spider veins? • Can spider veins be fatal? • What causes spider veins? Stress? Too much sun? • Best vacations for people with chronic pain conditions • Sleeping positions to help chronic pain patients sleep @rachelmeyer1
- 22. #pubcon Creative Technique: Brain Mapping: Client Example • PMG Sleeping Position with Sciatica
- 23. #pubcon Kinda Creative Technique: Dig It Out of Your Client • testimonials • unique company stories • biggest customer raves • biggest customer rants @rachelmeyer1
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- 25. #pubcon Let’s Get Technical Tools for Topic Generation • AnswerThePublic.com • Keyword.io • Semrush.com @rachelmeyer1
- 26. #pubcon Let’s Get Technical Tools for Topic Generation • AnswerThePublic.com • Questions
- 27. #pubcon Let’s Get Technical Tools for Topic Generation #1 • AnswerThePublic.com Why I’m ride or die for Answer The Public: • Literally hundreds of ideas • Topic generation beyond keywords • It’s pretty! @rachelmeyer1
- 32. #pubcon Let’s Get Technical Tools for Topic Generation #2 • Keyword.io Why I’m ride or die for Keyword.io: • Again, literally hundreds of ideas • Super-filter capability • Top pages & relevant terms sorting @rachelmeyer1
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- 37. #pubcon Let’s Get Technical Tools for Topic Generation #3 • Semrush.com Why I’m ride or die for Semrush: • Ability to distill down as far as you want • Diversity in content ideas • Great webinars! @rachelmeyer1
- 38. #pubcon • Semrush.com keyword: breast augmentation @rachelmeyer1
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- 41. #pubcon Editorial Calendar Template! Awesome Content Tools #1 • Editorial Calendar Template • http://bit.ly/1Lh02fs Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and add your own information. The information in the spreadsheet is just an example • Use each category to schedule out dates, venue (platform) and actual content
- 42. #pubcon Bonus Tool Slide! Awesome Content Tools #2 • Common Grammar Mistakes http://blog.hubspot.com/marketing/common-grammar-mistakes-list Why I love it: • Not necessarily a “tool” in the normal sense, but gives awesome info on how to become a better writer • Gives most common mistakes to watch out for
- 43. #pubcon Bonus Tool Slide! Awesome Content Tools #3 • Pocket https://getpocket.com/ Why I love it: • Save articles to Pocket to read later • Clean and easy to use • Chrome extension
- 44. #pubcon Bonus Tool Slide! Awesome Content Tools #4 • Buzzsumo http://buzzsumo.com/ Why I love it: • Gives you a jumping off point for content ideas • Based on current trends and influencers
- 45. #pubcon Bonus Tool Slide! Awesome Content Tools #5 • Writing Prompts http://thinkwritten.com/365-creative-writing-prompts Why I love it: • Use this list for writer’s block • You can also use this list as a jumping off point for more content ideas that relate to your client, product, or service
- 46. #pubcon Bonus Tool Slide! Awesome Content Tools #6 • Rescue Time https://www.rescuetime.com/ Why I love it: • Get an honest assessment of the websites and applications you use • Figure out areas where you can improve time management
- 47. #pubcon Bonus Tool Slide! Awesome Content Tools #7 • Hemingway App http://www.hemingwayapp.com/ Why I love it: • Gives you the ability to reassess your writing and make it stronger • Helps bring it up or down to a readable level