Owen Hughes, Lead Coach at Wolff Olins speaking at Vision

1. UNCORPORATE
HOW TO GROW A CREATIVE
BUSINESS WITHOUT LOSING
YOUR SOUL

6. “NOW WHEN NEWS
BREAKS THAT’S CIRCULAR
IN NATURE, USA TODAY
WILL BE ALL OVER IT.
ALTHOUGH IF SPONGEBOB
SQUAREPANTS EVER
CHOKES ON A DORITO
AT THE PENTAGON, YOU
WON’T READ ABOUT IT
IN USA TODAY.”

10. You what mate?SO WHAT DO YOU
DO IN THERE MATE?

16. “INSATIABLE CURIOSITY, ABHORRENCE OF DESIGN
FASHIONS AND CLICHÉS, KEEPING AN OPEN MIND AND
A RESPECT FOR HUMAN KINDNESS AND GENEROSITY”
“BOLD CREATIVITY THAT CHALLENGES AND INSPIRES
THE MORALITY OF ORGANISATIONS AND WORKS FOR
THE SUCCESSFUL FUTURE OF OUR PLANET“
“OUR WORK SHOULD MAKE SENSE – YES , BUT MORE
IMPORTANT IT SHOULD MAKE FOLK SMILE”

18. TODAY
150 PEOPLE
7 COMMUNITIES
3 HUBS
20 LANGUAGES
5 GENERATIONS
50 YEARS

19. 8 THINGS WE’VE LEARNED
ALONG THE WAY

20. HIRE ATTITUDE

22. “THE MINUTE YOU KNOW YOU'RE ON SAFE GROUND,
YOU'RE DEAD”

24. FOCUS AND LIBERATE

31. BRING THE OUTSIDE IN

34. ALEX
BECAUSE
ON THE POWER
OF CREATIVITY
TO MAKE
THINGS BETTER
BECAUSE
A SERIES OF TALKS ABOUT INSPIRATION
IDEAS AND HOW THEY COME TO LIFE

36. MANAGE LESS, COACH MORE

38. “IF YOU WANT TO BUILD A SHIP, DON'T DRUM UP THE
PEOPLE TO GATHER THE WOOD, DIVIDE THE WORK,
AND GIVE THE ORDERS. INSTEAD, TEACH THEM TO
YEARN FOR THE VAST AND ENDLESS SEA.”

40. GET YOUR PEOPLE TEACHING

41. “WHEN YOU LEARN, TEACH. WHEN YOU GET, GIVE.”

43. WOLFFOLINS
LEARNING2014
OUR APPROACH;
100% LEARNING
Where does learning happen?
10%
20%
70%
Learning from other
people through coaching,
conversation,feedback,
reviews,networking
and in community
Experience and practice,
learning on the job,
applying new learning,
doing new work and
solving problems within
your role,taking part
in working groups
Formal learning and training,
in-house or external courses,
talks,conferences,online
101 MODULES
These core modules are essential for
everyone at WO.They’ll provide you
with the solid foundations you need to
understand our business,our thinking,
what we do and how we do it.
THE CLASSICS 2015
LEADERSHIP 2015
INVESTOR AUDIENCES 2015
INDESIGN 2015
UX 2015
POWERPOINT 2015
COMMERCIAL 2015
SOCIAL IMPACT 2015
FEEDBACK *2014*
TOOLKITMODULES
These modules will teach you
technical skills and methods
you can use to deepen your
craft and skill,helping you to
do great work.
NETWORKING *2014*
WORKSHOPS WO WAY 2015
PITCHING 2015
CUSTOMER RESEARCH 2015
SERVICE DESIGN 2015
NAMING 2015
PRESENTING 2015
TELLING YOUR STORY 2015
MASTERCLASSES
These advanced modules will help
you develop leadership skills – ways
of thinking and working to help you
lead clients and teams.
TURNING CONVERSATIONS INTO PROJECTS 2015
CUT-THROUGH 2015
TURNING PROJECTS INTO PILLARS 2015
TURNING PILLARS INTO GOLD 2015
UNTHINK! *2014*

44. MEASURE WHAT MATTERS

48. MAKE WORK AS GOOD AS HOME
(OR AS CLOSE AS POSSIBLE)

53. “MAKING PEOPLE WORK TOGETHER CAN BE
FAIRLY CHALLENGING, BUT GETTING THEM TO
EAT TOGETHER IS SOMEHOW VASTLY EASIER.”

54. AND FINALLY…
IF YOU DO THE OTHER STUFF RIGHT
IT WILL SHOW IN THE WORK

57. THANK YOU