A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.

1. Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com
YOU are changing the world
One pixel, post + profile at a time
www.flickr.com/photos/a-mon/2533217237

2. “So shall we come to look at the world with
new eyes... What is truth? What is good?
Build, therefore, your own world.”
- Emerson, Nature

3. Life used to be easier.
www.flickr.com/photos/pinksherbet/3457313954

4. Things are different now

5. ...and you get to deal with it...

6. Te ?
x
We carry...

7. Cell phone anthropology

8. www.flickr.com/photos/trilogicom/4033784093
A whole new world

9. Let’s talk about...
• Motivations of People
• The new Celebrity
• Personal Brand Era
www.flickr.com/photos/luc_viatour/1264349089

10. The Pursuit of:
Happiness
or
Meaning

11. Whales are really cool
www.flickr.com/photos/hermida/1172559258

12. Winter vacation anyone?
www.flickr.com/photos/marvenic/3376635617

13. 3 Motivations of Humans
www.flickr.com/photos/60533638@N00/2279220049/
www.flickr.com/photos/21314760@N00/935756569/

14. Why do you do what you do?
Social Material Ideological
www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/
www.flickr.com/photos/14816925@N00/19845761/

15. Hey, I’m famous.
www.flickr.com/photos/16339684@N00/2432540066/
www.flickr.com/photos/l_s_g/3676036822
www.flickr.com/photos/l_s_g/3707261673

16. Who are these idiots?

17. CELEBRITY

18. The Web as an Identity + Status tool
I’m Mandy... I like punk
rock boys, Cherry Coke, # of Friends
Converse sneakers,
drawing, bacon + laugh a
lot with friends but don’t
talk much in class.
# of Top Friends
Ratings
Comments
Avatars
Views
http://www.flickr.com/photos/27599241@N03/3284293549/ Photos

19. “Fred” 428,519,032 Channel Views

20. So where is your new public space?

21. The playground has moved

22. But where are the leaders?
Lord of the Flies (now!)
Tribal council (before)
www.flickr.com/photos/garry61/3657189612

23. Adults don’t get it (no surprise)

24. Sexting
20% of Teens have sent nude or semi nude
pictures of themselves
39% of Teens have sent sexually explicit
messages
http://www.flickr.com/photos/dklimke/4154228628/

25. “When you pressure me for nude pics,
I throw up in my mouth a little.”

26. Welcome to the
Personal Brand Era

27. YOU tell YOUR story

28. What is a Personal Brand?
Hi, I’m happykatie

29. Elements of
The Personal Brand Era
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service

30. What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters

31. What is your message?

32. Who are your Characters?

33. Whatever you do,
Make it count

34. Brand vs. Reputation
Jenny
www.thebloggess.com Photo thanks to Chookooloonks

35. Brand development on the Web
Intended
Impression Measure Effect
Modify

36. Tools to monitor your Brand
www.flickr.com/photos/limonada/543042006

37. ALERT ALERT ALERT!!!!
www.technorati.com
www.google.com/alerts
http://alerts.yahoo.com

38. Track the buzz on the Web
www.icerocket.com
www.socialmention.com
www.blogpulse.com
www.trendpedia.com

39. Your homework
1. Craft your story
2. Monitor your reputation
3. Grow your leaders
4. Make it count
5. Change the world
www.flickr.com/photos/60329741@N00/2238851942/

40. You are your brand. You own the Web.
Make the future yours.

41. Ed Schipul // CEO
Schipul - The Web Marketing Company
eschipul@schipul.com
(281) 497.6567, ext. 519
Personal Brand page: www.schipul.com/eschipul
Blog: www.eschipul.com
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul