14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

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Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!

Technology

Online Fundraising Strategies to
Take Advantage of Your Donor
Events
#14NTCPattern
Ed Schipul @eschipul
Tendenci
The Open Source CMS for NPOs

LET’S TALK...
1. Fundraising Strategies
2. Analytics Trends
3. Data Patterns
4. Translating Data into
Action for Results
Photo Credit: flickr.com/photos/duncanh1/9047426263/

Avs.B
A/B Testing with Google Analytics Content Experiments

Social Media Tracking Tools
Tip: Add + on the end of
any bit.ly URL to see stats

MOBILE OPTIONS
Separate Site/Pages vs. Responsive Design
m.ymcahouston.org cmhouston.org

WHAT ABOUT MOBILE APPS?
• Consider the
Use Case
• Remember:
Apps are
Device-Specific

WHY?
Photo Credit: flickr.com/photos/fdctsevilla/3968090665

TOOLS FOR VISUAL CONTENT
madewithover.com
Resources for making infographics:
http://bit.ly/infographictips
http://bit.ly/infographictips2

QUESTIONS?
ED SCHIPUL
CEO
@eschipul
slideshare.net/tendenci
blog.tendenci.com
@tendenci

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What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.

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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events

1. Online Fundraising Strategies to Take Advantage of Your Donor Events #14NTCPattern Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs

2. LET’S TALK... 1. Fundraising Strategies 2. Analytics Trends 3. Data Patterns 4. Translating Data into Action for Results Photo Credit: flickr.com/photos/duncanh1/9047426263/

4. 2. FUNDRAISING

5. 2. ANALYTICS TRENDS

6. REAL TIME DATA

7. SOCIAL VALUE TRACKING

8. Avs.B A/B Testing with Google Analytics Content Experiments

9. Social Media Tracking Tools Tip: Add + on the end of any bit.ly URL to see stats

10. Heat Map Tools with CrazyEgg.com

11. 1. DATA PATTERNS

12. COLOR KEY

13. THE POWER OF PHOTOS

14. Trend: VISUAL VISUAL VISUAL

15. EVENT LEAD UP

16.

17. Tablet Stats

18. MOBILE OPTIONS Separate Site/Pages vs. Responsive Design m.ymcahouston.org cmhouston.org

19. WHAT ABOUT MOBILE APPS? • Consider the Use Case • Remember: Apps are Device-Specific

20. Mobile Stats

21. Usage Stats

22. WHY? Photo Credit: flickr.com/photos/fdctsevilla/3968090665

23. Infographics google.com/trends

24. TOOLS FOR VISUAL CONTENT madewithover.com Resources for making infographics: http://bit.ly/infographictips http://bit.ly/infographictips2

25. QUESTIONS? ED SCHIPUL CEO @eschipul slideshare.net/tendenci blog.tendenci.com @tendenci

26. What did you think? ! ! ! ! ! ! Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!

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