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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events
The document discusses online fundraising strategies for donor events, emphasizing the importance of analytics trends, real-time data, and content experiments. It highlights mobile options and the use of visual content for engagement, including infographics and photos. Additionally, the document provides resources for tracking data and evaluating fundraising efforts.
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14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your Donor Events
- 1. Online Fundraising Strategiesto Take Advantage of Your Donor Events #14NTCPattern Ed Schipul @eschipul Tendenci The Open Source CMS for NPOs
- 2. LET’S TALK... 1.Fundraising Strategies 2. Analytics Trends 3. Data Patterns 4. Translating Data into Action for Results Photo Credit: flickr.com/photos/duncanh1/9047426263/
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- 8. Avs.B A/B Testingwith Google Analytics Content Experiments
- 9. Social Media TrackingTools Tip: Add + on the end of any bit.ly URL to see stats
- 10. Heat Map Toolswith CrazyEgg.com
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- 13. THE POWER OFPHOTOS
- 14. Trend: VISUAL VISUAL VISUAL
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- 18. MOBILE OPTIONS SeparateSite/Pages vs. Responsive Design m.ymcahouston.org cmhouston.org
- 19. WHAT ABOUT MOBILEAPPS? • Consider the Use Case • Remember: Apps are Device-Specific
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- 22. WHY? Photo Credit:flickr.com/photos/fdctsevilla/3968090665
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- 24. TOOLS FOR VISUALCONTENT madewithover.com Resources for making infographics: http://bit.ly/infographictips http://bit.ly/infographictips2
- 25. QUESTIONS? ED SCHIPUL CEO @eschipul slideshare.net/tendenci blog.tendenci.com @tendenci
- 26. What did youthink? ! ! ! ! ! ! Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!