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PRSA T3PR Conference in NYC June 2010
This presentation discusses the rise of personal brands in the digital era. It notes that personal brands are profitable for both individuals and businesses. The presentation outlines elements of personal brands, including story, creation, curation, distribution, monitoring, and terms of service. It emphasizes strategy and recommends businesses help promote the personal brands of employees and customers.
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PRSA T3PR Conference in NYC June 2010
- 1. www.flickr.com/photos/stuseeger/203488228 Welcome to thePersonal Brand Era Opportunities and trials in the tech industry on leveraging Personal Brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Tuesday, June 15, 2010
- 2. Meet Hannagan Photos thanks to: www.time.com Tuesday, June 15, 2010
- 3. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Tuesday, June 15, 2010
- 4. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Tuesday, June 15, 2010
- 5. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Tuesday, June 15, 2010
- 6. Welcome to thePersonal Brand Era www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
- 7. The Personal Brandenvironment www.flickr.com/photos/14516334@N00/658457636/ Tuesday, June 15, 2010
- 8. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Tuesday, June 15, 2010
- 9. Information Overload source: “Living Systems” Tuesday, June 15, 2010
- 10. More than justa person Hi, I’m happykatie Tuesday, June 15, 2010
- 11. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Tuesday, June 15, 2010
- 12. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Tuesday, June 15, 2010
- 13. 3,635 page views/ 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Tuesday, June 15, 2010
- 14. The ROI ofSocial Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Tuesday, June 15, 2010
- 15. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Tuesday, June 15, 2010
- 16. What makes aStory? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Tuesday, June 15, 2010
- 17. Let’s talk aboutYOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Tuesday, June 15, 2010
- 18. Businesses can helpPersonal Brands Tuesday, June 15, 2010
- 19. Recruit internally forPersonal Brands www.schipul.com/personalbrands Tuesday, June 15, 2010
- 20. Ford Fiesta connectswith external Personal Brands www.fiestamovement2.com/hou/team-profile/team-houston Tuesday, June 15, 2010
- 21. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Tuesday, June 15, 2010
- 22. Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
- 23. Social Objects @gapingvoid Tuesday, June 15, 2010
- 24. #marfa Who is tellingand sharing your Story - RIGHT NOW? www.marfashadows.com Tuesday, June 15, 2010
- 25. Maximize connections, createbeautiful archives to share www.facebook.com Tuesday, June 15, 2010
- 26. Video is abig, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Tuesday, June 15, 2010
- 27. #chevygwl Connect community withan ‘experience’ + they’ll talk www.greatwolflodge.com Tuesday, June 15, 2010
- 28. Twitter keeps everyonein the know Ben Gillin www.twetches.com Tuesday, June 15, 2010
- 29. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Tuesday, June 15, 2010
- 30. Strategy Above All www.flickr.com/photos/pilax/38289753 Tuesday, June 15, 2010
- 31. 1. Research www.flickr.com/photos/lord-jim/3575271834 Tuesday, June 15, 2010
- 32. Are you agood listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Tuesday, June 15, 2010
- 33. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Tuesday, June 15, 2010
- 34. “What’s your Brand?If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Tuesday, June 15, 2010
- 35.
- 36. This isn’t new... Tuesday,June 15, 2010
- 37.
- 38. The Brand DevelopmentCycle Tuesday, June 15, 2010
- 39. Analytics tools exist- but you decide success www.google.com/analytics + www.scoutlabs.com Tuesday, June 15, 2010
- 40. Let’s talk aboutthreats... Tuesday, June 15, 2010
- 41. Who are yourrock stars? Tuesday, June 15, 2010
- 42. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Tuesday, June 15, 2010
- 43. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Tuesday, June 15, 2010
- 44. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Tuesday, June 15, 2010