Iliyana Stareva gives a presentation on inbound PR and how it differs from traditional outbound PR. She defines inbound PR as combining PR's strengths of content creation with measurement. She outlines 7 steps for companies to do inbound PR: 1) define stakeholder personas, 2) map their journey, 3) create a content plan, 4) promote content, 5) do inbound media relations, 6) nurture media leads, and 7) measure results. The key aspects of inbound PR are creating valuable content to attract stakeholders throughout their journey and using data to continually improve efforts.
My slides for #HUG18 in San Diego on 12 April 2018 about how to make Inbound PR happen for your business or client.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
I recently spoke at a startups meetup in Sofia about my new concept of Inbound PR. This is the deck that highlights what PR is, what Inbound PR is, why startups should choose Inbound PR and how they can do it.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
My slides for #HUG18 in San Diego on 12 April 2018 about how to make Inbound PR happen for your business or client.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
I recently spoke at a startups meetup in Sofia about my new concept of Inbound PR. This is the deck that highlights what PR is, what Inbound PR is, why startups should choose Inbound PR and how they can do it.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!
Savvier Social Media Across The Marketing BlendJayme Soulati
Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.
+ 4 Reasons for Social Media Marketing
+ 3 Myths about it
+ 5 Things to Know to Make Your Campaign a Success
+ 4 General Business Tips
+ 4 Challenges You Will Face
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/
Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm
By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.
Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:
-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability
Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.
The audience will learn:
-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.
Keynote Presenter: Ed Schipul, CEO of Tendenci
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570
After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.
See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013Marketing Land
@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
For use and adaptation in Empathy Mapping exercise. For more on the method and its variations, see businessmodelgeneration.com; http://www.gogamestorm.com/wiki/index.php?title=Empathy_Map and www.xplane.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
Jayme Soulati, a message mapping master, provides a short personal branding and lead generation presentation to the Women's Council of Realtors. Quick notes about blogging, websites, message mapping, and email marketing.
Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!
Savvier Social Media Across The Marketing BlendJayme Soulati
Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.
+ 4 Reasons for Social Media Marketing
+ 3 Myths about it
+ 5 Things to Know to Make Your Campaign a Success
+ 4 General Business Tips
+ 4 Challenges You Will Face
Susannah Morris - How to Run Marketing as a Team of OneINBOUND
If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/
Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm
By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.
Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:
-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability
Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.
The audience will learn:
-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.
Keynote Presenter: Ed Schipul, CEO of Tendenci
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570
After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.
See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013Marketing Land
@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
For use and adaptation in Empathy Mapping exercise. For more on the method and its variations, see businessmodelgeneration.com; http://www.gogamestorm.com/wiki/index.php?title=Empathy_Map and www.xplane.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
Kate Putnam - Supporting Modern Day Womankate Putnam
Kate Putnam’s home state of New Hampshire has a strong history in politics for women. With a history of volunteerism, there have been more females in political positions there than in most other states and since 1975 over a quarter of state legislature has been made up by females.
How to build a really strong Value PropositionBizSmart Select
A good value proposition will synthesise the compelling reasons why someone should buy from you. Done well, it will form the basis of all communications and is an essential briefing document for use with external agencies. You should be able to put together a reasonable value proposition from what you know about your customers and your offerings – but it makes sense to test it with a few customers if you can. Sometimes you will find that what you thought was really strong is not actually that important to a customer – and vice versa.
La presentación fue realizada en los talleres de la Fase II del Programa de Transición Transparente Municipal impulsado por el Ministerio de Autonomías a través de la Red Interinstitucional de Formación y Capacitación Municipal (RIFCAM).
Más información en http://bit.ly/TTM2015_FASE-II
Decentralized crowdfunding solution
Pitch: https://www.youtube.com/watch?v=gi2NJkuV8o4
Code: https://github.com/s-tikhomirov/pethreon/
Created at the Merkle hackathon (Paris, 11-12 March 2017)
Pintura hecha por Rafael Valecillos para la III Conferencia del Mar, todas la especificaciones de este conmemorativo cuadro están en esta presentacion.
MEN OF EXCELLENCE Awards Journal designed by Edgar TorresEdgar Torres
The MEN OF EXCELLENCE Awards Journal was created to give the awards winners a place to showcase who they are and what they bring to the table. Each honoree got their own page or pages to highlight their excellence and contributions to the community.
Tools for improved Protein Mass Spec Sample preparation by PromegaMourad FERHAT, PhD
Proteases, glycosidases, antibody characterization tools, IdeS, IdeZ, mass spec reference protein digests, and new solutions for mass spectrometry analysis. Découvrez nos solutions pour vos analyses en spectrométrie de Masse.
Mourad FERHAT, Ph.D
Chef de Produit Analyse cellulaire
mourad.ferhat@promega.com
Promega France
Meek Mill has an estimated net worth of $4 million.Before being signed to Maybach Music Group in February 2011, the rapper went to Grand Huslte Records, with T.I.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create EmailINBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
CONTENT: NOT MORE, BUT MORE RELEVANT [INBOUND 2014]HubSpot
In many ways the current content experience on the web is much like walking through Times Square; constantly being bombarded with irrelevant marketing messages. It’s up to marketers to deliver a better content experience, and the key to a better content experience is relevance. It’s not more content that we need, but instead, more relevant content. LinkedIn’s Sr. Content Marketing Manager Jason Miller will guide you on a journey for achieving content marketing bliss through relevance. It’s a less is more approach that will leave you with practical ideas for creating compelling relevant content that speaks directly to your target audience and drives results.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
HOW CONTENT PROMOTION CHANGED OUR INBOUND MARKETING FOREVER [INBOUND 2014]HubSpot
Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. HubSpot empowers marketers and public relations professionals not only to track marketing and sales, but media relations results, too. Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, conversions and traffic in the quarter the campaign is launched.
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
Ever wish you had more time and resources to focus on marketing your agency more effectively? It's hard balancing delivering powerful results for your clients and finding the time to grow your own agency, so how can you ensure both? In this session, marketing director John Bonini shares insight on how IMPACT made marketing a top priority and executed a strategy that helped his agency generated a 400% increase in leads over the last two years.
LinkedIn and Building Your Brand - Price College Of Business at OUCindy Morrison
I had the opportunity to speak to #business students at the University of Oklahoma's Price College of Business.
This presentation is all about becoming an #AllStar on #LinkedIn and building your own brand on #SocialMedia.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
This talk, "Content Is Bull$hi#, Marketing Is Horse$hi#, Let's Talk about Relationships," was delivered 9/26/17 at Inbound in Boston. My philosophy on slides is that they should REQUIRE the speaker not be required BY the speaker. So you will not see a lot of text here. But the audio of the talk is available on my podcast here: https://morebrainz.simplecast.fm/inbound17 if you'd like the whole experience.
The Power of Two: How to Leverage Relationships to Triple Lead FlowLisa Toner
#INBOUND15:
Two brains are better than one, right? When it comes to running inbound marketing campaigns, two brands with a common goal, working side by side to create and promote unique and valuable content is a beautiful thing. Think double the manpower, double the expertise, double the promotional efforts, and most importantly, double the LEADS. In this session, I'll show you how to identify the right partners to work with, how to approach them, and how to work with them throughout the entire campaign to ensure a smooth process with maximum output.
Similar to Why Inbound PR is the Future of PR at #INBOUND16 (20)
How Discovering & Following Your Passion Can Help You Have a Global Career - ...Iliyana Stareva
As a Plymouth University Alumni, I was asked to present in front of students about my career journey and give tips on how to grow a global career. These are my slides.
Have you embraced Inbound PR? Here are 10 quotes to get you thinking!
The Inbound PR book launches on April, 24th. Grab it now on Amazon! -> http://amzn.to/2sjyxks
Getting Started with Inbound PR [Infographic]Iliyana Stareva
Getting started with Inbound PR is easy - just follow these 8 steps. Becoming a pro, thought, requires a bit more. Here's the book to get you there: amzn.to/2sjyxks
The 4 Fundamental Emotional Intelligence Capabilities InfographicIliyana Stareva
Ask anyone about leadership and they'll tell you that emotional intelligence is key.
Emotional intelligence is the ability to manage ourselves and our relationships effectively.
Here are the 4 fundamental EQ capabilities leaders need.
More on my blog: http://bit.ly/2a0iewR
Daniel Goleman identifies six leadership styles and explains that what makes the best leaders today is their ability to adopt the correct leadership styles and use them at the right time with the right people.
More on the topic on my blog: http://bit.ly/2ahGlGE
20 Remarkable Quotes from "On Becoming a Leader"Iliyana Stareva
"On Becoming a Leader" is one of the best-selling leadership books. I was impressed with Warren Bennis' timeless advice and compiled this list of quotes to inspire you.
There's a fundamental difference between the leadership and management, but both are important in business. The infographic shows why and how.
More on my blog: http://bit.ly/1OcyUyU
I've written about my impressions from Robert Phillips's book "Trust Me, PR is Dead" on my blog and these are my favourite quotes from the book.
Here's the blog post: http://bit.ly/1DiFh1q
Trust in leaders is declining. This infographic contains the essential principles from Dale Carnegie on how to be an effective leader.
See more at: http://www.iliyanastareva.com/blog/effective-leader-infographic
Getting Your First PR Job: Top Tips from the Experts Iliyana Stareva
Getting your first PR job after graduation is hard. Here are some actionable tips from notable experts and well-known names from the industry I've curated on Twitter.
Moving to a new society and a new consciousness inspired by and in harmony with Nature.
Listen to the podcasts to learn more: http://bit.ly/1Gj31TL
Get the book here: http://amzn.to/1yyTAfl
How to Win and Influence People [Infographic]Iliyana Stareva
An infographic with the essential principles from Dale Carnegie on how to win and influence people - key ability in business.
See more at: http://www.iliyanastareva.com/blog/win-influence-people-infographic/
The Impact of Social Media on the PR Industry InfographicIliyana Stareva
A few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics.
The infographic presents in what way social media has impacted the PR practice, based on the research findings of my BA dissertation.
More about it here: bit.ly/1xPU0Z3
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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4. #INBOUND16
“PUBLIC RELATIONS IS A STRATEGIC
COMMUNICATION PROCESS THAT BUILDS
MUTUALLY BENEFICIAL RELATIONSHIPS
BETWEEN ORGANIZATIONS AND THEIR PUBLICS.”
PRSA, PUBLIC RELATIONS SOCIETY OF AMERICA
@iliyanastareva
7. #INBOUND16
"PR SHOULD REINVENT ITSELF; WE ARE STILL
ROOTED IN CONVENTIONAL WAYS OF THINKING.
IF WE DON’T DO IT, WE WILL DIE OUT LIKE
DINOSAURS."
IWONA SARACHMAN, PR DIRECTOR AT AMREST SP. ZO.O.
@iliyanastareva
29. #INBOUND16
1. Nail Your Stakeholder Personas
2. Define their Journey
3. Create a Content Plan
4. Promote Your Content
5. Do Inbound Media Relations
6. Nurture Your Media Leads
7. Measure Results
7 Steps to Starting with Inbound PR
@iliyanastareva
32. #INBOUND16
• Who are our ideal customers
that are going to be interested
in our content?
• What does a day in their life
look like?
• How do they prefer to be
reached?
Buyer Persona Media Persona
• Who are the journalists,
bloggers, YouTubers etc. that
have an interested in us?
• What does a day in their life
look like?
• How do they prefer to be
contacted?
@iliyanastareva
33. #INBOUND16
• How do they do research when
making a buying decision?
• What are they looking for when
making buying decisions and
what do they worry about?
• What challenges do they face
when making buying
decisions?
Buyer Persona Media Persona
• How do they do research when
writing a story?
• What are they looking for when
working on a story and what do
they write about?
• What challenges do they face
when working on a story?
@iliyanastareva
35. #INBOUND16@iliyanastareva
Awareness Consideration Decision
Buyer
Persona I have a problem
I’m researching
solutions
I’m picking a brand or
top solution to solve
my problem
Media
Persona
I need to write a story I’m researching ideas
I’m picking my story
and brands or
influencers for it
The Buyer’s vs Media’s Journey
39. #INBOUND16
THERE’S WAY
TOO MUCH
NOISE
It doesn’t matter how awesome
your content is, no one is going
to consume it if you don’t put it in
front of their faces.
@iliyanastareva
42. #INBOUND16
1. Do your research first
2. Get creative with your outreach approach
3. Don’t be spammy and don’t overdo it
4. Create remarkable content
5. Use emotion in your stories, not so much structure
6. Don’t forget your own content and channels
7. Make it easy for journalists to get in touch with you
8. Share their content
8 Steps for Inbound Media Relations
@iliyanastareva