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WPO-EA Social Media for Executive Assistants

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Ed Schipul speaks to the WPO Exec. Assistants Group on the benefits and strategy of social media.

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WPO-EA Social Media for Executive Assistants

  1. 1. ALL CEOSARE CRAZYAnd Why Executive AssistantsBecome CEOs (Like Ursula Burns)Ed Schipul | www.schipul.com | @eschipul
  2. 2. A CEO’s Job:ServantTeacherCoach
  3. 3. Ursula Burns,CEO
  4. 4. Why areyou anExecutiveAssistant?
  5. 5. TO WORKWITH CEOS!• Who are always right!• Who see Brad Pitt in the mirror!• Who bark orders! flickr.com/photos/oter/3104958433
  6. 6. ceo.com/marketing/infographic-how-social-are-fortune-500-ceos/#ceoid=edce258
  7. 7. 9ceo.com/marketing/infographic-how-social-are-fortune-500-ceos/#ceoid=edce258
  8. 8. 2ceo.com/marketing/infographic-how-social-are-fortune-500-ceos/#ceoid=edce258
  9. 9. 2801,669
  10. 10. flickr.com/photos/39088614@N04/3629932589 THINGS CEOS DO(that I swore I never would)
  11. 11. CEOS & SOCIAL MEDIA
  12. 12. 3 TYPES OF CEOS1. Not at all 2. REALLY 3. TerrifiedInterested Interested! flickr.com/photos/leyla_arsan/5224617038
  13. 13. CEO + FACEBOOK = VALUE • 82% of people trust you more • 77% will buy moreBRANDFog 2012 CEO Survey flickr.com/photos/dborman2/3290560161
  14. 14. CEO + FACEBOOK = VALUE
  15. 15. flickr.com/photos/ogimogi/2223450729SOCIAL MEDIA IS A TACTIC NOT A STRATEGY
  16. 16. Hannagan & Associates Photos thanks to: www.time.com
  17. 17. Flash: Julius Fleischman justdropped dead on a polo fieldhere. Don’t forget Miami Beachdateline. @SteveHannagan#miamiBeach1936
  18. 18. “The Hannagan Method”19382012 www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  19. 19. GUNS, GERMS, AND SMART PHONESflickr.com/photos/leyla_arsan/5224617038
  20. 20. Social Media CEOs ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal web-strategist.com/blog/2009/07/30/from-corporate-to- personal-the-four-types-of-social-media-profiles/www.flickr.com/photos/mattcameasarat/3842296392
  21. 21. http://www.flickr.com/photos/chrism70/1363581821 CONTROLLING THE UNCONTROLLABLE
  22. 22. March 27 7:25 PMhow do they not call a techon JR Smith for coming offthe bench to taunt ourplayer on the ground ?March 27 7:35 PMscary part of that play: Samecrew chief from game inDenver where they missedcall - last play of the game& 1st JRSmith/Wright issue.
  23. 23. http://tracking.si.com/2012/02/03/mark-cuban- fined-75000-for-comments-about-officials/MARK CUBAN TALKS TRASH
  24. 24. REPRESENTING THE BRAND
  25. 25. OR WHATEVER THIS IS
  26. 26. STALK YOUR CEO
  27. 27. MONITORING TOOLS
  28. 28. Why do EAsBecome CEOs?
  29. 29. 1. You understandwhat running abusiness reallymeans2. You are alwaysone step ahead3. You care
  30. 30. You are:ServantTeacherCoach
  31. 31. YOU KNOW IT AIN’T EASY
  32. 32. Ed SchipulEmail: eschipul@schipul.comBlog: www.eschipul.comFlickr: www.flickr.com/eschipulTwitter: www.twitter.com/eschipulSlideshare: www.slideshare.net/eschipul

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