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Maximizing Your Potential
The document outlines a presentation by Neville Hobson focused on maximizing potential in public relations through five key tips: knowing your business, profession, digital and social trends, and industry developments. It emphasizes the importance of maintaining a strong reputation and adapting to changes in media and consumer behavior. The content is part of Hobson's Kick Start Programme and is licensed under Creative Commons.
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Maximizing Your Potential
- 1. @jangles 1 Maximizing YourPotential Neville Hobson @jangles #MIPAA Kick Start Programme Maidenhead, September 18, 2015
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- 4. @jangles 4 • Communicator •Blogger • Podcaster • Digital natural • Test pilot (shiny new objects) • Experimenter • Visualizer • Eternal optimist http://www.nevillehobson.com/about/
- 5. @jangles 5 You can’ttell anyone anything new any more. They already Googled it.
- 6. @jangles 6 Understand… –The differencebetween uninformed behaviour and good practice –Organization change –Behavioural change –Technology change
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- 9. @jangles 9 Pity thePR person who is not agile and technically astute Brian Kardon, CMO, Lattice Engines, New York http://www.fastcompany.com/3000994/best-practices-b2b-pr
- 10. @jangles 10 = } Drivers KeyEnabler
- 11. @jangles 11 Maximizing YourPotential 5 tips
- 12. @jangles 12 #1: KnowYour Business • Vision • Mission • Culture
- 13. @jangles 13 Our definitionof Public Relations: Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. #2: Know Your Profession • Understand the meaning of ‘Public Relations’ • Understand the strategic role of PR in supporting business goals • Understand the role of PR in your business ” “ http://www.cipr.co.uk/content/careers-advice/what-pr
- 14. @jangles 14 #3: Knowdigital, social • Shift: broadcast to engagement • Shift: old media to/from new media • Shift: consumer - creator - publisher • Shift: your thinking https://blog.kaspersky.com/office-of-the-future/7343/
- 15. @jangles 15 #4: KnowTrends http://releasd.com/576a/digitalprreport2015
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- 17. @jangles 17 Ultimately, be… •Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous
- 18. @jangles 18 This presentationdeck and original content therein is copyright 2015 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.com @jangles Maximizing Your Potential Neville Hobson @jangles #MIPAA Kick Start Programme, Maidenhead, September 18, 2015
Editor's Notes
- #3 Do you notice anything in particular about this photograph?
- #4 Audi A7 driverless car concept.
- #5 About Neville Hobson Communicator, blogger, podcaster, based in the UK. Communication consultant. Presence across the social web especially on Twitter.
- #8 The infamous Chrysler tweet in 2011 that led to people being fired.
- #9 Don’t spam your audiences. Technology is your friend.
- #11 Behaviours and mindset are drivers. Technology is the key enabler.
- #16 PRCA/YouGov survey published September 2015.
- #17 Barcelona Principles 2.0 published September 2015.
- #18 Above all… (Explain each)