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PR Tomorrow
Neville Hobson presented at the #FuturePR Hack Day in London on July 23, 2015. He discussed his role as a communicator, blogger, podcaster, and experimenter. Hobson also summarized the key points of an article about the future of PR agencies, including putting clients first, recognizing the need to specialize, and valuing people as the greatest asset. He asked attendees to consider their role in the rapidly evolving PR landscape and how to be relevant, measurable, valuable, entrepreneurial, ethical, open, professional, and courageous.
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PR Tomorrow
- 1. @jangles 1 PR TOMORROW NevilleHobson @jangles #FuturePR Hack Day, London July 23, 2015
- 2. @jangles 2 • Communicator •Blogger • Podcaster • Test pilot (shiny new objects) • Experimenter • Construction worker • Visualizer • Eternal optimist http://www.nevillehobson.com/about/
- 3. @jangles 3 You can’ttell anyone anything new any more. They already Googled it.
- 4. @jangles 4 = } Drivers KeyEnabler
- 5. @jangles 5 The PRAgency of The Future 1. Put the client first 2. Recognize the need to specialize 3. Take everyone on the journey 4. Don’t throw the baby out with the bathwater 5. People remain our greatest asset https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future
- 6. @jangles 6 What isyour role in such a rapidly-evolving landscape
- 7. @jangles 7 Be… • Relevant •Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous
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- 9. @jangles 9 This presentationdeck and original content therein is copyright 2015 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.com @jangles PR Tomorrow Neville Hobson @jangles #FuturePR Hack Day, London, July 23, 2015