3. @NoisyMonkey @Tashsb
HELLOOO!
• Noisy Little Monkey are a
digital marketing agency
• I’m creative D of NLM
• Manage all of the social
channels for all of the clients
• Social Media is Hard.
• I like pictures (not so much the
words…)
NOISY LITTLE MONKEY
10. Social Media @Tashsb
HAVE YOU GOT A RESPONSIVE WEBSITE?
http://wordpress.org/
http://yoast.com/wordpress/seo/
11. BUT WHY WRITE CONTENT?
There are a number of reasons why you should but my top two are:
• Google likes fresh content (your site will rank better)
• A great way to engage with your audience and attract them to your
website.
13. BUT WHY WRITE CONTENT?
There are a number of reasons why you should but my top two are:
• Google likes fresh content (your site will rank better)
• A great way to engage with your audience and attract them to your
website.
(But don’t write content for content’s sake)
15. @NoisyMonkey @Tashsb
SOCIAL MEDIA STYLE GUIDE
• Who are the audience?
• What do the audience want?
• What do they want from social media?
• Who do they trust?
• What do they read online?
• What does that mean for my writing style?
• Who is empowered to do this?
Take ½ a day to do this.
It’ll make you do a better job
WHO ARE YOU DOING THIS FOR?
18. @NoisyMonkey @Tashsb
SPLIT – 15 MINUTES
What I want to know:
Demographics:
• Name? Age? Where do they live? Kids?
Background:
• Job role? How much do they earn?
• What do they read? Drive?
• Goals:
• What challenges do they face at work?
• What do they want to achieve personally
& in their career?
IT Journalist
Challenges:
Being ahead of the latest geek trends, stock
news, tech gossip, being found out.
Wants:
Google Glass, Bylines in the nationals, her big
break.
Reads The Register, Guardian Tech, gizmodo,
TC, Mashable, Buzzfeed, NextWeb
Uses r/tech, Google+, Twitter & Facebook
19. @NoisyMonkey @Tashsb
YOUR TURN
• What is his/her name? What is her age?
• What city/area do they currently live in? What type of housing does he currently live in? (Rented flat etc.) detached
house
• Is he single, dating, or married? Kids? Pets?
• What are their favourite TV shows? Bake Off, Box sets, Corrie etc.
• How do they spend the weekends? Socialising, entertaining
• Where do they shop? Local, markets, high street, M&S, Fat Face etc.
• What’s their job?
• Are they buyer or persuader / researcher (joint purchase etc.)
• What challenges do they face at work and at home?
• How can you help solve their unique challenges?
• How does he prefer to communicate? Social or email
• What social networks do they spend time on? Twitter, Facebook, Pinterest
• What objections would they have to buying from Sunshine Kids?
• What factors might make him choose a competitor’s product over your own?
21. JANE
BACKGROUND:
• HR Manager
• Worked at the same company for 10 years; worked her way up from Administrator
• Married with 2 children (5 and 8)
• Drives 4X4
DEMOGRAPHICS:
• Female
• Age 40s
• Earning £30-40+k
• Semi-rural
IDENTIFIERS:
• Calm demeanor
• Career driven
• Probably has an assistant screening calls
HERE’S ONE I MADE EARLIER
22. GOALS:
• Keep employees happy and turnover low
• Support management and finance teams
• Ensure department is a useful resource
• Dream home
CHALLENGES:
• Getting everything done with a small team
• Rolling out changes to the entire company
• Juggling home and work
HOW WE CAN HELP:
• Provide practical advice
• Local news stories
• Be human and responsive
• Provide information she can share to team and company
• Property news
• Fit into her lifestyle
OUR LONG TERM GOAL FOR JANE:
• Become a client
JANE
HERE’S ONE I MADE EARLIER
23. @NoisyMonkey @Tashsb
USE PERSONAS TO CREATE
PURPOSE
• Give your content purpose – What do you want your audience
to do or feel after reading your blog post?
Do you want them to:
• Share it, engage, converse, feel informed or enlightened?
• What can you write about to help or inspire your audience?
• Can you answer their queries?
• What do they need to know about you?
24. USE PERSONAS TO THINK
ABOUT TYPES OF CONTENT
How-To Guides Step by step guides
Top Lists Top ten
Opinion Over Controversial Topics Provide perspective
Data Interesting stats
News What’s trending
Interviews Meet the team
Infographics Turn data into a visual format
Product, Service, or Content Highlight what you do
Reviews Provide opinion
Pro/Con lists Help make people make decisions
Video/Audio Content Bite size information
Seasonal Content Valentines day, Pirates day, Christmas etc.
25. Your Content
(& Social Media)
Your Website
80% 20%https://www.distilled.net/blog/the-content-matrix/
28. @NoisyMonkey @Tashsb
BRAINSTORM – 10 MINUTES
Come up with 5 blog topics for your persona
Example:
• Blog title: 5 ways to improve your relationship
• Description: Stats about separation – provide useful digestible
chunks of advice.
• CTA: Get in touch.
40. WHY ARE YOU USING SOCIAL MEDIA?
Goals will help you measure what’s working – You might have different goals for different channels
WHAT ARE YOUR GOALS
49. @NoisyMonke
y or event #
@MrJonPayne
WOT DUZ DAT MEAN FYR
STYLEZ, BRUV?
Who are you? Tone of voice? Izzit?
50. @NoisyMonkey @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or
fewer, if you can swing it
• gets published at non-peak
times
• follows other posts on a
regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
52. @NoisyMonkey @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or
fewer, if you can swing it
• gets published at non-peak
times
• follows other posts on a
regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
54. @NoisyMonkey @Tashsb
YOUR TURN
• Should your client be on Facebook?
• Who is their target audience for Facebook?
• Tone of voice?
• What type of content should they post?
73. @NoisyMonkey @Tashsb
HOW TO SEARCH
• Look at who your
competitors are following?
• Look at who is following
your competitors?
• Who is famous in your
industry?
• Who is local?
• Who is a brand
ambassador?
• Who has similar interests?
74. @NoisyMonkey @Tashsb
USE LISTS
• The timeline you wished you had
• Journalists and bloggers
• Influencers
• Customer/ Clients
• Competitors
• By sector
• Location based lists
75. @NoisyMonke
y or event #
@MrJonPayneSocial Media @Tashsb
Hoostsuite
LISTEN & CONVERSE
http://blog.hootsuite.com/hoottip-geo-located-search/
76. Schedule your posts, keep pics big and maintain editorial sign off,
use BufferApp
@NoisyMonkey @Tashsb
77.
78. @NoisyMonkey @Tashsb
WHAT WORKS
Using images, videos & gifs, sharing other peoples content and reaching out to people.
http://blog.hubspot.com/marketing/visual-content-marketing-strategy?
Tweets with images receive 18% more clicks, 89% more
favourites and 150% more retweets
84. @NoisyMonkey @Tashsb
YOUR TURN
• Should your client be on Twitter?
• Who is their target audience for Twitter?
• Tone of voice?
• What type of content should they post?
89. @NoisyMonkey @Tashsb
• Clear CTA ‘Click Here’
• Use Urgency ‘Right Now’
• Use Pictures & resize your images
• Comment don’t just RT
• Share your message more than once
TWITTER CONCLUNSION & TIPS
105. Social Media @Tashsb
WHAT WORKS
• Pin more often, and space out your pins
• Apply for Rich Pins for your website or blog
• Create the right-sized images (2:3 or 1:3.5, with a
minimum width of 600 pixels.)
• Write better descriptions – keyword-rich, detailed
• Use correct capitalisation and punctuation
• No hashtags
• No promotional information (“10% off” or “Two for $9.99!”)
• No salesy calls to action (“Buy now!”)
• No references to Pinterest functionality (“Click here to pin!”).
• Use multiple images within a pin
• Create Pins with text in them
https://blog.bufferapp.com/pinterest-marketing-tips
https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en-01.pdf
107. Social Media @Tashsb
YOUR TURN
• Should your client be on Pinterest?
• Who is their target audience for Pinterest?
• Tone of voice?
• What type of content should they Pinterest?
120. Social Media @Tashsb
YOUR TURN
• Should your client be on GooglePlus?
• Who is their target audience for GooglePlus?
• Tone of voice?
• What type of content should they post?
135. Social Media @Tashsb
•
http://www.picmonkey.com/ & https://www.canva.com/
http://www.noisylittlemonkey.com/blog/free-images/
http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
139. @NoisyMonkey @Tashsb
TECH TAKE AWAY
• For best results you need to
• connect your website to
• your various social channels.
https://developers.google.com/webmasters/structured-
data/customize/social-profiles
143. @NoisyMonkey @Tashsb
IS IT FOR YOU?
• Do you have time to create copy?
• Do you want to pay?
• Do you have time to test?
• Will you lose out if you don’t?
145. @NoisyMonkey @Tashsb
CONTENT: KEEP IT SPECIFIC
• The more you add the more cluttered it becomes.
• Choose a topic or theme, keep it targeted.
• Balance it 90% education and 10% promotional.
(People only have so much money)
• Be concise and scannable – people don’t have a lot of time.
• Create the account under a different email address
• Don’t buy lists
148. @NoisyMonkey @Tashsb
SUBJECT LINE – CRAZY IMPORTANT!!
• People see your subject line regardless of whether it’s opened
• There are no silver bullets
Best Practice:
• You should keep your subject line to 50 characters or fewer.
• Be careful of using words like ‘FREE’ ‘offer’ ‘!!!!!’ ‘help’ ‘WTF’
• Sell without selling – Text ‘Sale’ vs ‘Save’ ‘free delivery’ ‘% off’
‘discount’
• Make it personal
http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-
SPAM-Trigger-Words.aspx
150. @NoisyMonkey @Tashsb
CONCLUSION
• Make it personal
• Pretty isn’t always better
• Be human
• Don’t trust your gut
• Test Everything
• A/B Test
http://www.slideshare.net/jessday/obama-2012-lessons-from-a-
datadriven-campaign